Landing page for fashion. A Contest ?

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I like to build a e-mail list for fashion fans (women). I check some fashion sites like "the Blonde Salad" ... But no one give the visitor a give (E-Book, Tuterial for make up And so on). My idea was is it to make Contest for a Chanel purse or something else. Has someone experience ? Or better idea ?
#contest #fashion #landing #page

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