Help with getting my conversion rates up

by ltd79
10 replies
Hey what's up,

I'm promoting some Warrior+ offers to my list, but I can't for the life of me get better than 1-2% conversion rate.

My big question is...how in the world do some of these offers convert at 5-10%? Some of the stats of these offers say they convert at 5-15%.

How do people get these high conversion rates? Are they just regular affiliates, or are they from other JV's buyers lists?

I'm promoting to a freshly build list, built with solo ad traffic, using short and punchy story based emails that build relationship but sell at the same time.

What are your thoughts on this?
#conversion #rates
  • Profile picture of the author ClarieCo
    I've learned sort of the hard way that it's all a matter of trial and error. I've tried many different CMS's never crossing 3-4% conversion rates.. Recently I've been sticking with Twik, it's a nice tool, costs aren't crazy, i crossed 5% for the first time. But I also think these kind of services just develop with time, so you have to move along with it, and always try new methods, not sticking to one strategy. On the other hand, it is not a large business that I'm running.. so I hope that was helpful somehow.
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  • Profile picture of the author ltd79
    Thanks ClarieCo, I haven't heard of Twik.

    Has anyone else got any suggestions? Come on don't be shy!
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  • Profile picture of the author wifiboos
    Good question!
    The problem has a lot of variables to consider, here are a few...

    1) The quality of the product funnel. How good is the conversion process, including the followup sequence, at converting prospects

    2) The product vendors reputation. Have they a valued reputation and expertise

    3) The trending nature of the product. Is it built round trending tech, current buzz topics

    4) The quality of the JV lists that are producing most of the sales. These lists are mainly buyers lists.

    5) The trust and reputation that JV's and list owners have with their lists. Will list members more easily follow a recommendation from the list owner.

    6) The perceived value the product funnel has with prospects. The offer versus the price point

    7) Has the list owner done a warm up campaign with his/her list maybe with product reviews based on review copies of the product

    8) The quality of your list. Repeat buyers and loyal followers and the number of these on your list.

    Looking at these factors you can see why there is such variability

    Hope this helps
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  • Profile picture of the author DeadRooster
    A lot of it is how you built your list. If you built a list based on you getting as many subscribers as cheaply and quickly as possible, it's probably never going to convert at 5%.

    For example, I could build a nearly instant monster sized list extremely cheaply by using something like this: Get A Chance To Win A FREE iPad!

    Something like that would never convert Online Marketing products. However, if you have a highly targeted list and promote perfectly targeted products, then you'd have a much better chance.

    So, I guess what I'm saying here is take a good look at your list and make sure you're promoting well-suited products. Don't just promote something because it has a great affiliate commission.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by wifiboos View Post

    Good question!
    The problem has a lot of variables to consider, here are a few...

    [snip]

    Looking at these factors you can see why there is such variability

    Hope this helps
    For this kind of model, I would add:

    Where in the queue of people promoting this offer did your email come in. If you're one of the first to tell someone about a given offer, your conversions will be higher than if you're the twentieth. And with some of the IM/MMO lists I've seen, that could be a definite possibility.
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  • Profile picture of the author ltd79
    Thanks for all your responses.

    wifiboos: The product I am promoting on the front end is a W+ offer called commission blueprint which is a list building product. The vendor has a very good reputation and a lot of you will probably know of him.

    This here http://imgur. com/a/hmLDt (remove space) is my capture page and first welcome email. I try to introduce myself and let them know what to expect of me.

    I've had 120 clicks so far to the offer (some clicks are from follow ups) but no sale yet.

    To me, it seems I need to do more than 'build a list and promote offers', we need to get them to trust us and build relationship, but it's hard to build relationship directly via email. It's best to link them to another platform.. BUT the way I'm doing it is just straight via email, my list don't know who I am apart from what I talk about in my emails. Is this still a viable way to go about it if I want to make sales with my list? Or do I need to step it up a level?

    I used to sell solo ads so I built my list via other solo sellers, which is quite unresponsive now, but I did buy more solo's from other highly reputable vendors to test this offer but my results so far are dismal. I know it's not the traffic that is giving me a low sale rate, but maybe my follow ups and as I said, there is no trust yet..

    DeadRooster: Yeah, I try not to sound too spammy in my capture page and follow ups. And the offers I promote are other W+ offers so they are highly targeted to my list.

    JohnMcCabe: I guess many other people would have promoted this product before me, but I still think if my marketing campaign is good enough I can sell older products with no problem. One of my highest converting products I've promoted was launched in mid 2016. When I say highest converting, I mean 1.5% lol.

    Thanks again!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ltd79 View Post

      JohnMcCabe: I guess many other people would have promoted this product before me, but I still think if my marketing campaign is good enough I can sell older products with no problem. One of my highest converting products I've promoted was launched in mid 2016. When I say highest converting, I mean 1.5% lol.

      Thanks again!
      It isn't a matter of promoting an older product. Some of the stuff I recommend has been around for ten years or better.

      The trick is promoting to people who haven't seen a dozen pitches (often using the same vendor-provided swipe copy) for the same product.

      I do think it's smart to pick established products for this kind of approach - you're more likely to avoid the blitz that seems to come with new launches as every promoter wants to get in on the action.

      I believe the problem is your lead sources. Lists built from solo ads purchased from people who make their nut selling access to their list as often as possible pretty much means that you are building your list from the same pool as every other customer the ad seller has.

      The concept of solo ads (in the 'olden days' we called them endorsed mailings) is good. The sources most marketers, especially newer ones, use are not that good for the reason I gave above. One old-school source many overlook is the email ezine or newsletter. Because everybody is chasing solo ad sellers, these publishers are sitting on subscriber lists that don't get the same daily deluge of solo mailings. They also have the advantage of having already indicated interest in the subject of the ezine. Sometimes you can even buy endorsed mailings from print magazines.
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  • Profile picture of the author ltd79
    Totally, John. That's why I tried to make myself sound different than MOST other marketers by letting them into my world. But it hasn't been working.

    Solo ads are a double edged sword, some people swear by them, while others hate them. I tend to do ok selling on the front end using solos, but via the follow ups I only get the odd random sale here and there. All I can think is that I am not providing enough value/rapport/content/education etc..

    What you say about solo ads does make lots of sense though. In the last 1 year the solo ad industry has exploded which as surfaced a lot of bad sellers and have given solos a bad name.

    Thanks for recommending ezines, i'll check out that avenue
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  • Profile picture of the author Brent Stangel
    All I can think is that I am not providing enough value/rapport/content/education etc..
    Get on board with a fresh, high-quality offer.

    Get some fresh (not bombarded with offers) prospects in your funnel and you will see a big difference.
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  • Profile picture of the author talfighel
    Try a BRIDGE page.

    After you get someone's email to opt into your list, create a page where you put a video of yourself talking about the product and what it has done for you and at the bottom, add a link to that product. (That's a bridge page). Most people send the person directly to the offer AFTER they opt in. This may lower your conversion rate.

    Also, if you are getting good traffic and leads, most of your leads will buy after a few days. Others will buy even after a few months of follow up.
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