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Do You Provide A "Surprise Bonus" With Your Products? Here's Why You Should...

by Brian Cook
9 replies
For some time now, I have been including a "surprise bonus"
with most of my downloadable products. (This is in addition
to all advertised bonuses that the customer is already
expecting.)

IMHO, providing a surprise bonus makes your customers feel
even better about their purchase, and also increases positive
feelings of goodwill about you and your business. (I've
even had customers email me to thank me for it).

And, although I can't prove it, I really think it also
tends to reduce the overall refund rate.

Now of course all the bonuses need to relate well to the
primary product that you are selling, and provide valuable
information.

So, what do you all think? Is anybody else doing this, and
how has it impacted your business?

Brian
#products #provide #surprise bonus
  • Profile picture of the author LegitIncomes
    I do this.
    I can't really say how it has impacted my business, because I think I've always done it.
    But I figure it can't hurt.
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  • Profile picture of the author TheRichJerksNet
    Hi Brian,
    Good point... Yes I do provide several very useful suprises with my site that is not mentioned on the sales page at all. The products are 100% related and do not contain any type of upsell or anything.

    I added them to be helpful to my members...

    James
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  • Profile picture of the author Andy W
    I think a "Surprise Bonus" is a great idea!! I offer free bonuses that you can immediately download once you sign-up. Never thought about a "Surprise Bonus." Awesome Idea...

    -Andy
    network marketing secrets
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  • Profile picture of the author JohnMcCabe
    Here's a quick twist for you...

    Number your surprise bonuses, i.e., "Here's your first surprise bonus..."

    Even if you never provide a second one, you are still telling the truth.

    If you do provide more, you can just say, "Here's your next surprise bonus."

    It creates anticipation and might help with both refund rate and email open/read rates.
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    • Profile picture of the author Brian Cook
      Excellent



      Originally Posted by JohnMcCabe View Post

      Here's a quick twist for you...

      Number your surprise bonuses, i.e., "Here's your first surprise bonus..."

      Even if you never provide a second one, you are still telling the truth.

      If you do provide more, you can just say, "Here's your next surprise bonus."

      It creates anticipation and might help with both refund rate and email open/read rates.
      {{ DiscussionBoard.errors[1201053].message }}
  • Profile picture of the author Fernando Veloso
    I love you guys!!!

    This comes very handy!! Thanks Warriors!
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author LB
    I send 3 surprise bonuses over a period of a month or so after purchase with most of my products.

    It drops refunds to near zero, especially if the bonuses are high quality.
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    • Profile picture of the author Brian Cook
      This is good too!

      I was curious if you manually remove refunders from
      receiving your bonuses or if that part is automated?

      Thanks,
      Brian

      Originally Posted by LB View Post

      I send 3 surprise bonuses over a period of a month or so after purchase with most of my products.

      It drops refunds to near zero, especially if the bonuses are high quality.
      {{ DiscussionBoard.errors[1204347].message }}
  • Profile picture of the author acedalright
    I think it's a great idea if you over deliver.

    It's builds relations, integrity and trust. Hope fully the loyalty will lead to future sales.
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