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What Do You Do If You Find A KILLER Niche But It Is Short Term?

by pheonix44
21 replies
I was doing a little research today and I found what I believe to be a killer niche. I would not have any problems dominating this niche. I am shocked at this really because it is a problem many people have, but there are no easy answers for it.

The problem is this, if I get into this niche I feel that I could not make money with it long term building a list. Once I have sold them it would be hard to sell them again.

Does anyone have any possible solutions to this. How can I monetize this niche long term after I have sold them the first time?
#find #killer #niche #short #term
  • Profile picture of the author Intrepreneur
    Brand yourself, give yourself an image that they want to know more about you. Then you can sell absolutely anything you want!

    Good luck.
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  • Profile picture of the author Bryan Zimmerman
    Depending on what it is, there's usually a way to pull money out of it someway long term, BUT if you think you can dominate it for even a short amount of time and pull some loot from it, why not?

    Short term, long term, if there's a chance to make some money, you should make it! If and when the niche moves on and you've made all you can, you move on too.
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    • Profile picture of the author Joe Giannetti
      Originally Posted by Bryan Zimmerman View Post

      Depending on what it is, there's usually a way to pull money out of it someway long term, BUT if you think you can dominate it for even a short amount of time and pull some loot from it, why not?

      Short term, long term, if there's a chance to make some money, you should make it! If and when the niche moves on and you've made all you can, you move on too.
      Brian you would'nt by chance have a band called atrophy would you?
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  • Profile picture of the author Joe Giannetti
    there are tons of solutions....
    Just make sure they have lots of disposable income and they are willing to spend it....
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    • Profile picture of the author angela99
      I'm invested in many niches, and rarely bother with a list for most of them. Out of maybe 50 niches, I have lists in four, from memory.

      A list takes maintenance and effort, and list marketing isn't as useful as it was even last year. (BTW, this is MY experience, your mileage may be different.)

      If you're selling products, a list is worthwhile, but for most niches, I haven't noticed any benefit at all.

      So just jump on your niche. :-)

      That said, you can group niches if you wish. For example, let's say you're in the weight loss, fashion, and green tea niches. These three niches can work together -- create one list, with a useful freebie that's needed by all three niches.

      Buy a magazine that's read by your prospective niche, and look at the ads. The ads will show you what's on the mind of your target audience, and helps you to group niches, if you feel you must have a list...

      Good luck. :-)
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  • Profile picture of the author vicone
    Two of the ways you could approach this are to accept that they are only going to be a one-off short term customer. For instance, how many coffee machines can you sell to a prospect?

    A more fruitful way that I've found in dealing with this is to look at the demographic of the prospect and first get them onto a list. If I know their demographic - eg, those suffering a specific health problem may be women over a certain age - I would offer useful information that encourages them to join a list.

    For a known demographic (age, sex, location, etc) it is then possible to build a relationship with them and discuss other areas of interest which this demographic has in common. For instance women over 25 yrs may be interested in matters relating to female health, children, cooking, getting married, improving relationships, etc.

    If possible, try to identify the demographic of your niche and then research other areas of interest for those who are active in that niche.

    Ivan
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  • Profile picture of the author John Atkins
    If a particular niche is not good for long term income, then I wouldn't
    bother with a list.

    Instead, I'll set up a few PPC campaigns and monetize the hell out of
    it when I still can

    Good luck!
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  • Profile picture of the author pheonix44
    Two of the ways you could approach this are to accept that they are only going to be a one-off short term customer. For instance, how many coffee machines can you sell to a prospect?

    A more fruitful way that I've found in dealing with this is to look at the demographic of the prospect and first get them onto a list. If I know their demographic - eg, those suffering a specific health problem may be women over a certain age - I would offer useful information that encourages them to join a list.

    For a known demographic (age, sex, location, etc) it is then possible to build a relationship with them and discuss other areas of interest which this demographic has in common. For instance women over 25 yrs may be interested in matters relating to female health, children, cooking, getting married, improving relationships, etc.

    If possible, try to identify the demographic of your niche and then research other areas of interest for those who are active in that niche.

    Ivan
    The age and sex will vary. But I have a clear idea what is going through their heads because I suffer from this same problem and I know what answers I am looking for.
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  • Profile picture of the author Richelle123
    Of course long term cash is desirable, but short term cash is still cash. I'm constantly on the look out for residual income because that's what I prefer, but I'm doing quite well with products that sell one time. Although I hear a lot about up-selling or recommending future products to the same list, but I can't think of any more products they would buy, so for now I'll just stick with the one-time seller for now.
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  • Profile picture of the author pheonix44
    Of course long term cash is desirable, but short term cash is still cash. I'm constantly on the look out for residual income because that's what I prefer, but I'm doing quite well with products that sell one time. Although I hear a lot about up-selling or recommending future products to the same list, but I can't think of any more products they would buy, so for now I'll just stick with the one-time seller for now.
    The problem is I would put forth a huge effort to get this going. Even though I have tools that make things easier I would hate to see my efforts go down the pike after a while. What would you think about a newsletter?
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    • Profile picture of the author Intrepreneur
      Originally Posted by pheonix44 View Post

      The problem is it I would put forth a huge effort to get this going. Even though I have tools that make things easier I would hate to see my efforts go down the pike after a while. What would you think about a newsletter?
      Phoenix I'm not sure if you read my post but I've known people to sell ice to the eskimos.

      Once a custome ris yours and you have bonded with them, then sell them ice..

      I don't mean just any old ice but market to them until you hit a key note that they like.

      Maybe one day you'll send out an email. "how to build your first blog" and make some sales on that.

      Whatever it is, once you have a customer, the key is to market to them.

      Mark
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  • Profile picture of the author pheonix44
    Phoenix I'm not sure if you read my post but I've known people to sell ice to the eskimos


    I like the way you put it.
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  • Profile picture of the author JennyBizz
    I would probably try to do something with Squidoo if it's really short term. It's easy and there's not much time investment.
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  • Profile picture of the author pheonix44
    I would probably try to do something with Squidoo if it's really short term. It's easy and there's not much time investment
    I don't really trust squidoo these days. I can find other ways to break into this niche besides that, if anything I would use them as a part of a link chain.
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  • Profile picture of the author Bo Mill
    I got one recently (about 3-4 months ago).

    It was one of those open box methods. I am thinking of writing an eBook about it - it's not "exhausted" yet.

    Still, I didn't have time, or, more didn't WANT to have time to manage the site.

    Sold it for $500. Considering the investment of $9 for the domain and about 10 hours of marketing, I'm good with that.

    -Bo
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    • Profile picture of the author Thomson
      Marketing your brand is the best way to stay for a long time in any Niche. Try to provide users with what they expect to get and you will surely be able to continue with the niche for a long time
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  • Profile picture of the author pheonix44
    Marketing your brand is the best way to stay for a long time in any Niche. Try to provide users with what they expect to get and you will surely be able to continue with the niche for a long time
    I know this will sound dumb but how do I brand myself?
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    • Profile picture of the author Steven Wagenheim
      Here is what you do. You still want to build a list, and here is why.

      Even if it's a one sale deal (like selling a pool table) you usually won't get
      them the first shot. So build a list for the purpose of following up and giving
      them more info. At least 7 followups, maybe more.

      Then, after they buy, remove them from the list. In fact, in this case, you
      might want to clean your list every few months or so. If they're not going
      to buy after a few months and there is nothing else to sell them, no sense
      keeping dead wood. I know a lot won't agree with this, but in the case of a
      one shot niche (if it truly is) this is what I would do.
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    • Profile picture of the author actionplanbiz
      Originally Posted by pheonix44 View Post

      I know this will sound dumb but how do I brand myself?
      get your name and your face associated as an expert in that niche.

      Videos, Pictures, Signatures.

      anyone can be an expert overnight. just read a book
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  • Profile picture of the author Big JP
    I think the best answer to this, would be from the "niche audience" themselves.

    If you have a list with this niche, and your totally stuck, ask them what they want, send them to a poll, or get them to leave feedback etc.

    If that doesn't give you any ideas, then I don't think there are any... make sense?
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  • Profile picture of the author gregbanks
    Just sell to the market. If it's as "ripe" as you claim, then you'll have no problem in being able to sell a bunch of products and become the main source of information there =]
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