There's some amazing things about it. And some that aren't. And that's putting it mildly.
See, it's become a bit of a breeding ground for self-proclaimed business mentors.
You know the ones - they've never actually run a business outside of teaching other people how to run a business.
Mind = Blown.
At best, they're a little bit daft.
At worst, they're scam artists.
Anyway, these "gurus" remind me of a certain character in Game of Thrones.
(By the way, if you haven't seen it yet, you're missing out on one of life's greatest pleasures. Moving on...)
Now, I have to be honest...
I can't actually remember the guy's name. He was way back in season two and didn't have a big role. But he was one of the rulers in a city called "Qarth".
Qarth was seen as one of the wonders of the world. It was beautiful. Exotic. And hot.
But the thing Quarth was most famous for was its wealth; It was one of the richest cities in Westeros (which, if you haven't lost your Game of Thrones virginity yet, is the name of the land where the show is set.)
But get this:
Throughout season two, this particular character fancies a woman called Khaleesi. (And trust me, you can't blame him!)
But Khaleesi wasn't interested. And so he then tried to woo her with gold and the promise of an army at her back. Still didn't work.
The poor ****** was well and truly friend-zoned.
Anyway, Qarth had a mega-secure vault where they kept all the city's gold and other treasures. And it was mentioned throughout season 2.
But here's the kicker.
It turned out at the end of the season (and don't worry, this ain't a major spoiler), that there was actually...
NOTHING in the vault at all.
Qarth had been faking their wealth all along.
But the rest of the world still believed Quarth was minted.
And you know what?
This reminds me of a lot of online "business mentors".
Just like Qarth, they also pretend they're made of money. They pretend they're a powerhouse in the online world. They pretend that, if you hire them as a mentor, your business will change overnight.
Yet here's the thing:
Most of these "gurus" are like Qarth - Built on lies.
So what shouldyou do when choosing a mentor?
Well, look for someone who has already done the things you want to achieve.
And, most importantly, make sure they've actually run a business other than coaching people how to run a business.
Personally, I believe I have the two best mentors in the world - Dan Meredith and Dexter Abraham
Two guys who are:
B) Have already achieved the things I want to achieve
C) Have run multiple successful businesses outside of coaching
D) They're geniuses.
There you have it.
Having a mentor is huge. The things I'm learning are mind-blowing and well and truly taking my copywriting business to the next level.
But it has to be a good mentor.
If you pick the wrong one, then the only thing you'll get out of it is a huge whole in your wallet.
PS- I'm a big fan of the mastermind format.
Not only do you get access to your mentors, you also get to meet some other amazing people in the group.
Works a treat.
PPS- I'd love to hear your thoughts on mentoring.
Do you have a mentor, yourself?
If yes, what made you choose them and do you think it's been worth the investment?
And if you don't have a mentor, why not?
Personally, I believe you can get to a "very good" level (that's subjective obviously) without a mentor. But if you want to go to "excellent", then I feel having a mentor can speed things up.
What do you think?