Which Niche to choose? General advice appreciated too

19 replies
Hi guys,

I am just beginning my journey in to affiliate marketing. Soon I will buy my domain and hosting as well as all the other tools needed to get started building a list.

I have decided I will go in to either health, bodybuilding in particular, as I done it for some years and have enough knowledge of it, despite never looking like Arnie, or money making online because I have some knowledge on it and believe the products would sell better. I have about an equal interest in both. You could actually argue more in MMO currently, despite having limited knowledge in comparison to bodybuilding.

I know most people will probably suggest bodybuilding as I have more knowledge, but im edging towards MMO. My reason for this, as mentioned before is that, thinking as a buyer, I'd be more inclined to buy a product about making money online than I would a product on how to lose weight or gain size. Maybe its because I feel I already know how to do all that already and that I know all the information you ever need to achieve losing or gaining weight is freely available online. I know money making online info is freely available, but to me it seems more exciting and worth paying for than the 'get a six pack in x weeks' kind of product floating around, which I for one would never in a million years consider buying (never have either). Maybe that's down to my 4 years experience and knowing what I know.

So which one would you choose with the above considered?

Also, if anyone could critique my plan, i'd appreciate it too. I plan on setting up a squeeze page with a free product on offer for people signing up to my newsletter. I will direct some paid traffic to it (which is the best paid traffic?) and work on earning some free traffic through various avenues. I will build an email list over weeks and months. Over these weeks and months, I will work on building a blog/website and adding content to it and a facebook page.The website and facebook page should be up and running within a few weeks. I will also send out newsletters every week and free products each week.After I have a reasonable size list and have some credibility with my customers, I will send out my affiliate offers.

Does that look like a reasonable blueprint to you guys?

Thanks in advance for any and all feedback.
#advice #appreciated #choose #general #niche
  • Profile picture of the author mikipatel94
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  • Profile picture of the author james dare
    Originally Posted by deano2727 View Post


    Also, if anyone could critique my plan, i'd appreciate it too. I plan on setting up a squeeze page with a free product on offer for people signing up to my newsletter. I will direct some paid traffic to it (which is the best paid traffic?) and work on earning some free traffic through various avenues. I will build an email list over weeks and months. Over these weeks and months, I will work on building a blog/website and adding content to it and a facebook page.The website and facebook page should be up and running within a few weeks. I will also send out newsletters every week and free products each week.After I have a reasonable size list and have some credibility with my customers, I will send out my affiliate offers.

    Does that look like a reasonable blueprint to you guys?

    Thanks in advance for any and all feedback.
    Basically that's the plan of building an MMO list - and you can use Bing, Facebook ads, Youtube to build your list - a coomon approach is to post videos about MMO on Youtube - share and push these videos on Facebook to build your list.

    This means you'd have to deliver great content, if you can't get someone to create it for you.
    Good luck
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  • Profile picture of the author deano2727
    I'm hoping to get the domain and hosting bought today or tomorrow. I'm just deciding on domain names at the moment. Any more feedback guys? I've seen a few people in other threads suggesting against newbies from going in to the MMO niche. Would you guys agree with this? If its highly advised against, then i'd be happy to go with my other choice. I just want to do whatever I have the best chance of succeeding in. I really want to make this work.
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  • Profile picture of the author ChrisBa
    Originally Posted by deano2727 View Post

    Hi guys,

    I am just beginning my journey in to affiliate marketing. Soon I will buy my domain and hosting as well as all the other tools needed to get started building a list.

    I have decided I will go in to either health, bodybuilding in particular, as I done it for some years and have enough knowledge of it, despite never looking like Arnie, or money making online because I have some knowledge on it and believe the products would sell better. I have about an equal interest in both. You could actually argue more in MMO currently, despite having limited knowledge in comparison to bodybuilding.

    I know most people will probably suggest bodybuilding as I have more knowledge, but im edging towards MMO. My reason for this, as mentioned before is that, thinking as a buyer, I'd be more inclined to buy a product about making money online than I would a product on how to lose weight or gain size. Maybe its because I feel I already know how to do all that already and that I know all the information you ever need to achieve losing or gaining weight is freely available online. I know money making online info is freely available, but to me it seems more exciting and worth paying for than the 'get a six pack in x weeks' kind of product floating around, which I for one would never in a million years consider buying (never have either). Maybe that's down to my 4 years experience and knowing what I know.

    So which one would you choose with the above considered?

    Also, if anyone could critique my plan, i'd appreciate it too. I plan on setting up a squeeze page with a free product on offer for people signing up to my newsletter. I will direct some paid traffic to it (which is the best paid traffic?) and work on earning some free traffic through various avenues. I will build an email list over weeks and months. Over these weeks and months, I will work on building a blog/website and adding content to it and a facebook page.The website and facebook page should be up and running within a few weeks. I will also send out newsletters every week and free products each week.After I have a reasonable size list and have some credibility with my customers, I will send out my affiliate offers.

    Does that look like a reasonable blueprint to you guys?

    Thanks in advance for any and all feedback.
    Why not just do both?
    The biggest thing is to just get started, picking a niche is one of the easiest parts, it only gets harder from here
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    • Profile picture of the author deano2727
      I will do both, but as it stands, I only have the capital to get one up and running. I feel it is also better I focus on one thing at first, instead of splitting my time between two. Thanks for your reply.
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  • Profile picture of the author discrat
    Like many of us here ,I would advise that you cut your teeth in non-mmo niches and get some experience in that befire trying to teach people how to be successful in making money.
    Otherwise you will be teaching theory and NOT real life experience.

    Like I said just my 2 cents



    - Robert Andrew
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    • Profile picture of the author deano2727
      Thanks a lot for your feedback!

      While I'm almost certain what your saying is true, I just dont see there being that much money to be made in health and fitness. I just don't see how people would be so stupid to buy these products like 'lose 6lbs in a week' or 'get a six pack in 8 weeks'. Who buys these things? For one, all the information given is easily available online. In fact, in a sentence I can sum up how to lose weight and get a six pack, and guess what, it will work over time if executed properly.

      People say its a good niche, but It cant be through selling these products? It must be through selling nutrition coaches packages or items from Amazon or something. I'd need to speak with someone in this niche to see what the sell, before delving in to it. I have the knowledge to do well in it, but I dont have so much faith in it.

      Anyone in the health & fitness niche willing to fill me in on what affiliate offers they use. Or if you do sell the kind of products I mentioned, are there dummies out there who buy it?
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      • Profile picture of the author quadagon
        Originally Posted by deano2727 View Post

        I just dont see there being that much money to be made in health and fitness. I just don't see how people would be so stupid to buy these products like 'lose 6lbs in a week' or 'get a six pack in 8 weeks'. Who buys these things? For one, all the
        Really?

        Ask the people at beachbody,they seem to be doing ok.

        Then do a search on Amazon and see just how many titles there are (even if you ignore all the outsourced spun crap on kindle).

        After go and have a look at the magazine racks.

        People definitely buy this stuff and by the family bucket load.

        There are other issues you will face if you go into the bodybuilding market but a hungry audience isn't one.

        All that said it reads as if you've already made up your mind which you want to do.

        When you do ahead with mmo, I'd wait a couple of years before promoting on Warrior Forum as we all know you've made no money 😏
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        I've got 99 problems but a niche ain't one
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  • Profile picture of the author JohnMcCabe
    Originally Posted by deano2727 View Post

    Also, if anyone could critique my plan, i'd appreciate it too. I plan on setting up a squeeze page with a free product on offer for people signing up to my newsletter. I will direct some paid traffic to it (which is the best paid traffic?) and work on earning some free traffic through various avenues. I will build an email list over weeks and months. Over these weeks and months, I will work on building a blog/website and adding content to it and a facebook page.The website and facebook page should be up and running within a few weeks. I will also send out newsletters every week and free products each week.After I have a reasonable size list and have some credibility with my customers, I will send out my affiliate offers.

    Does that look like a reasonable blueprint to you guys?

    Thanks in advance for any and all feedback.
    The red part will bite you in the ass. By waiting weeks or months to send an affiliate offer, you will have a well trained list that expects their weekly freebie. When you then offer them something they have to pay for, many will feel tricked and betrayed and in their minds you will join the legion of other MMO scammers.

    Better to start mixing in affiliate offers from the beginning. Even if it's things like web hosting or domain registration, you can honestly say that you recommend this, you use it and here's why...followed by your affiliate link.

    I've also landed on lists where the owner partners with the product vendor, saying something like "I haven't reached this level yet, but this guy has. This free webinar/training/report/whatever resonated with me and it might with you - check it out [link]"

    Originally Posted by deano2727 View Post

    I'm hoping to get the domain and hosting bought today or tomorrow. I'm just deciding on domain names at the moment. Any more feedback guys? I've seen a few people in other threads suggesting against newbies from going in to the MMO niche. Would you guys agree with this? If its highly advised against, then i'd be happy to go with my other choice. I just want to do whatever I have the best chance of succeeding in. I really want to make this work.
    My advice is that the MMO niche can be very profitable, but most newbies go at it the wrong way. They try the "fake it 'til you make it" approach, claiming ridiculous success, playing gooroo when it soon becomes obvious they know nothing. I won't name any names, but you can find numerous examples posting regularly right here in the main forum. Just look for the people asking simple newbie questions like 'how do I choose a niche', followed by a sig offering to teach people how to make $x,xxx in yy days using simple niche sites.

    As a newbie in either niche (as far as the strangers who come across you know), your best bet is to work the fringes. Leave the six-pack abs ripoffs to others. Look for smaller groups with unique problems you can solve with your expertise.

    For example, most of the people in my age group (late Boomer) have pretty much given up on the six pack. We just want to live better with our kegs. So content/recommendations focused on relieving back pain, increasing flexibility, etc. would probably resonate.

    The GenX crowd is just reaching the age where being a weekend warrior is followed by a week of aches and pains.

    Golfers see their favorite pros on TV and know they have custom exercise regimens. Develop/recommend an affordable version aimed at the weekend club golfer.

    Last point, I promise...

    Whichever way you decide to go, beware the curse of knowledge. Just because you know something doesn't mean everybody knows that thing. You're showing symptoms already, and it's causing you to think about turning your back on one of the most profitable markets online. Instead of saying "no one would buy info that's freely available, and it's stuff I already know", say "even though this stuff is freely available, people still pay money for it - why, and how can I get in on it?"
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    • Profile picture of the author deano2727
      Thanks very much for your incredibly detailed and relevant reply.

      The part you highlighted in red in regards to offers and your final point on forgetting that not everybody knows as much as I do and people still get excited when they see these offers have been noted in particular. As has your point of appealing to as many categories of society as possible, not just six-pack crew.
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  • Profile picture of the author dancraig
    Hey deano2727,

    First of all getting into affiliate marketing is the best way to get started online IMO so you have made the right decision there. If you have knowledge already in the weight loss niche/six pack niche. I would be inclined to start there as you are qualified to teach people in that industry.

    Don't think that just because all the information is freely available online that people won't pay for it. It's the convenience of not having to trawl through pages and pages of free content and conflicting information that your prospects/customers are paying for.

    If you were to do the weight loss and MMO side by side. (If you don't have any experience making money online then you can't really be teaching it). But what you could do is start a blog and use it as your online journal to starting your affiliate marketing business.

    Make very clear that you are a beginner but you are learning the ropes and sharing your journey on your blog. 95% of the people in the MMO niche don't make any money and they resonate more with people like yourself rather than the big-shot money gurus.

    Learn a particular thing, whether it's 'how to build a squeeze page' and post how you did it on your blog. If you HAVE done it then you ARE qualified to teach it.

    You only need to be a couple of steps ahead of other people and teach them what you are doing as you go along.

    The main strategy I use as an affiliate is similar to what you are doing.(short version)
    1) Create a valuable free giveaway
    2) set up a squeeze page, integrate with an autoresponder
    3) Drive traffic (combination of paid and free)
    3) Follow up via email

    I would recommend starting with free traffic methods and moving onto paid when you have some results and experience.

    I'm all up for giving away stuff to my list but don't just hammer them with free stuff all the time. You need to set precedence from the moment they join your list that you WILL be selling to them.

    If you don't (as I think someone else has already pointed out) you will train them to always expect free content from you and the moment you try and sell them anything they will react like you just insulted their mother. (trust me I made that mistake)

    I hope some of that helps
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  • Profile picture of the author Randy McLean
    My advice is to choose whatever you are most likely to stick with. The ability to focus is huge here.

    Most people can learn the skills like setting up a web site for example. It's the mindset needed to keep going and be patient that's needed.

    You might get an angry email, you might spend money on an ad with 0 ROI, stuff like that. That is when a lot of people slow down or quit thinking it doesn't work.

    In regards to health and fitness, you just need an angle. I market an ebook called Metabolic Cooking. You can find it on ClickBank.

    I will say something like: "Did you know that weight loss is 85% nutrition? Abs really are made in the kitchen. Etc" And then I recommend the cookbook.

    Quick and easy fat loss meals.

    There is a huge market for health and fitness. I am sure you know all of the big YT channels if you are into this. Kinobody, Brandon Carter, Vince Delmonte, Lee Hayward etc.

    They all make very good livings in that market. But they also have the ability to brand themselves and look the part.

    You can even come up with your own products.

    Enjoy the journey.
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  • Profile picture of the author brettb
    Good luck OP but the health/fitness niche is super saturated so how will you stand out?

    I tell my site's members to look in the Regional and World niches for these are where the best opportunities are right now. For regional think of widgets in a particular locality. For world, make non-English language sites.
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  • Profile picture of the author idisidsdsfs
    health niche is very powerful but this niche have very high competition.
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  • Profile picture of the author Brent Stangel
    I just don't see how people would be so stupid to buy these products like 'lose 6lbs in a week' or 'get a six pack in 8 weeks'. Who buys these things? For one, all the information given is easily available online.
    It's their crack.

    Why do drug addicts continue to buy stuff that is literally killing them? That seems pretty stupid.

    One important thing to remember is; you are not your target market.
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  • Profile picture of the author Gambino
    There is a disconnect that I see in this thread... First, you say you are going into affiliate marketing and then you say you're going to send free products to your list ever week, which is an issue in and of itself as John already pointed out.

    So, are you looking to become an affiliate marketer, are you creating your products, or both?

    That, to me, is the question that you have to ask before you determine whether you're going to build a business in the fitness market or in the MMO market. Because, it all revolves around finding products that you use, believe in and can convince other people to buy.

    From your writing, it seems like you aren't a believer in the many of the fitness products that are on the market. But, if you think they're over-hyped or BS, then I have a feeling you haven't had much experience within the MMO market.

    Personally, I would never advise anyone that isn't making money online to build a business about making money online. To me, that's a bit of a "fake it 'til you make it" strategy. I'm in both of your potential target markets and I don't see how anyone can say that fitness products don't sell.

    It all comes down to solving a problem for someone. Particularly, a problem people are willing to pay for. People are buying supplements, paying personal trainers, buying workout programs, buying nutrition plans, buying gym memberships, etc all day long.

    The short answer is, find a problem a group of people have that you're equipped to fix, show them how you can fix it, and offer them your solution.
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  • Profile picture of the author ContentPro22
    Whatever you decide, always ask yourself:

    What makes you different than the 10,000+ blogs that ALREADY EXIST?

    Are you going to have better content?

    Are you going to post more frequently?

    Are you bringing something interesting/new/unique to the table?

    Will your site have a better look/feel/layout?

    Bodybuilding and MMO are extremely competitive niches. If you don't do something to stand out, you probably won't succeed.

    Don't mean to sound harsh- just being honest.
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  • Profile picture of the author amuro
    Originally Posted by deano2727 View Post

    Hi guys,

    I am just beginning my journey in to affiliate marketing. Soon I will buy my domain and hosting as well as all the other tools needed to get started building a list.

    I have decided I will go in to either health, bodybuilding in particular, as I done it for some years and have enough knowledge of it, despite never looking like Arnie, or money making online because I have some knowledge on it and believe the products would sell better. I have about an equal interest in both. You could actually argue more in MMO currently, despite having limited knowledge in comparison to bodybuilding.

    I know most people will probably suggest bodybuilding as I have more knowledge, but im edging towards MMO. My reason for this, as mentioned before is that, thinking as a buyer, I'd be more inclined to buy a product about making money online than I would a product on how to lose weight or gain size. Maybe its because I feel I already know how to do all that already and that I know all the information you ever need to achieve losing or gaining weight is freely available online. I know money making online info is freely available, but to me it seems more exciting and worth paying for than the 'get a six pack in x weeks' kind of product floating around, which I for one would never in a million years consider buying (never have either). Maybe that's down to my 4 years experience and knowing what I know.

    So which one would you choose with the above considered?

    Also, if anyone could critique my plan, i'd appreciate it too. I plan on setting up a squeeze page with a free product on offer for people signing up to my newsletter. I will direct some paid traffic to it (which is the best paid traffic?) and work on earning some free traffic through various avenues. I will build an email list over weeks and months. Over these weeks and months, I will work on building a blog/website and adding content to it and a facebook page.The website and facebook page should be up and running within a few weeks. I will also send out newsletters every week and free products each week.After I have a reasonable size list and have some credibility with my customers, I will send out my affiliate offers.

    Does that look like a reasonable blueprint to you guys?

    Thanks in advance for any and all feedback.
    Hey Deano,

    If I may be frank enough, the best niche you should go into is the one you know most about and can help others rather than just thinking of making money online for yourself and loved ones.

    If health niche is the one you think of initially, I strongly suggest you stick with it.

    Most marketers only think of making money when they got started.

    Whereas the truth is people don't just buy from people they know.

    But from those they liked and trusted.
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  • Profile picture of the author DIABL0
    Another thing to consider is there are easier ways to make money than MMO and even selling products.

    For the past 16+ years, about 90%-95% of what I have been promoting has been PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher than offers that require a sale to be made.

    Outside of PPL offers, I also promote free sign ups (dating for example), free trials + s&h (weight loss is pretty good) and a very small number of offers that require a purchase. The common denominator of everything that I do is the offer has to have mass appeal...is likely to be of interest to a very large general audience.

    I favor PPL offers that have a make, get or save money benefit to them, as they have overall worked the best for me and they tend to have the greatest mass appeal. So the potential to generate large volume exists and it's fairly easy to cross promote them on the back-end.

    The bulk of the PPL offers that I promote pay $20-$40, but there are many offers that pay more and less. One thing to understand is that it's not all about the payout. How well an offer converts is just as important and sometimes more. You could have an offer that pays$9 and if it converts at 2X+ of a $20 offer, they will perform about the same or possibly even better. At the same time you could have an offer that pays $90 and if it converts poorly, it may not even be worth running.

    Some of the verticals that I have done very well with are: insurance, mortgage, credit, debt, loans, education, assistance, discount offers, homeowners offers, etc...

    Everything I promote is about mass appeal and the path of least resistance to generating conversions / $$$. It is far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    The online lead generation is a multi-billion dollar industry. Done right it can be far more profitable than many imagine. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    Something to think about.
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  • Profile picture of the author celente
    made a nice living from these niches.

    IM [remember this is not my main niche]

    Health

    wealth

    Stock market

    Relationships

    self help

    conspiracy theories.

    But if you really want to do well, you need to become either an authoritive in that particular niche, or build a big ass list of email customers.

    There is no secret to doing well online, but I do believe if you do not pick one of these niches, things will be a bit harder.

    We as human beings always want to LIVE LONGER, DIET, Have MORE MONEY, PROCREATE, HAVE FEARS, WANT TO BETTER OUR SELVES.

    SO i think when you are looking deep into the human psychology, this is why these niches do well.

    We are not creatures that are born, pay bills and die. At least I am not doing that.

    People are complex creatures, and realistically we are all based around the human make up of greed and fear, so looking better, having more money, and having better relationships and have more sex.

    So when you look at it at that simplistic level, that is why these niches have always been good to me.

    I study many books, and I believe the next trends will be artificial intelligence, robotics, driverless cars, and lots of other things, and I will enter those niches silently, however no matter if we are talking to robots and or getting robots to drive us to work, we will still want all these things based on GREED and desire that I mentioned above.

    Hope this helps.
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