What do you guys think of the Unbounce Conversion Benchmark Report

by pauloadaoag Administrator
2 replies
Link here https://unbounce.com/docs/The-Unboun...March-2017.pdf

Lots of interesting stuff and seems to be based on hard data.
#benchmark #conversion #guys #report #unbounce
  • Profile picture of the author Oziboomer
    Originally Posted by pauloadaoag View Post

    Link here https://unbounce.com/docs/The-Unboun...March-2017.pdf

    Lots of interesting stuff and seems to be based on hard data.
    Although you couldn't really broadly speak to all industry sectors they looked at there did seem to be some advantage to keeping things simple and not too wordy.

    Also to pay attention to the number of fear, anxiety and anticipation words you might add to copy that are relevant to your niche.

    Interesting that words like "success" and "achievement" could cause a negative effect in pages for Business Consulting yet a positive effect for pages related to Education.

    Some of the ideas of the great copywriters of "opening a wound" and then driving the knife in deeper and twisting might not be a good idea when you read about the negative effects on conversions in different industries.

    It will make for some greater study and review to help with refining landing pages and offers when it comes to optimization for different audiences.

    Thanks for the share.

    Best regards,

    Ozi
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  • Profile picture of the author Ben Friedman
    Thanks for this. It's an interesting read. Definitely food for thought.
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    Ben Friedman - Affiliate Marketing Manager
    www.ukprize.co.uk - Skype: benfconvergys

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