Agency Pricing structure

by 10 replies
12
Over the last 4 months, I have been working on starting my own SEO agency. We have invested a significant amount into our branding and website and we have established a skilled team.

Our plan is to charge 40 p/h, then increase the price as we expand. This makes sense but as we all know, for some clients we may have to buy links for big results. Sponsored posts, guest blogs, local blogs, etc - most high DA/PA sites require a small payment for a follow link.

How do you handle this? Do you take the cash out of the budget and inform the client? Or would you ask the client for an additional payment?

How would you handle this? Id highly appreciate any advice.
#main internet marketing discussion forum #agency #pricing #structure
  • Is that $40 p/h?
    As far as final price, you give the client a quote upfront and stick to it.
    Customers won't appreciate being told they need to pay more money half way through a job...
    • [1] reply
    • Agreed, what do you think to the idea of explaining that we may do less hours, but this will result in us sourcing paid links.

      I know its very convoluted but it would be great to be able to do this for the clients site.
      • [1] reply
  • Quote the job not hourly rate
    Quote upgrades I.e. paid links separately, or have different packages
    Personally I would never pay per hour for seo

    al
    • [ 1 ] Thanks
  • Why would you raise your price? Unless there is a reason to you don't just raise price because you feel like it, especially for existing customers.
  • Charging a set hourly rate for such a service leaves little or no room for flexibility. From what you describe, a better pricing structure would be to offer a range of packages, starting with your basic service, and going up from there, depending on the size and the requirements of the client.

    However, you don't want to overwhelm prospects with too many options - three should be enough (e.g. gold, silver, bronze) - and I would charge a set monthly fee for each package.

    It's up to you if you want to hold them to a minimum contract period, but you should make it clear exactly what the clients can expect from each package.
    • [ 1 ] Thanks
  • I would consider charging a setup fee up front. You might also want to break the budget up by charging a split between fees for service and then marked up cost of media.
    • [ 1 ] Thanks
    • [2] replies
    • Set up fee for What?

      al
      • [1] reply
    • There is nothing to set up... This doesn't make any sense.

      Quote each client depending on their needs and sell it as a bespoke package. Every business like to feel that they are special so if you tell them that you will tailor make the package for their needs then they will be more likely to be interested, even if you offer the same thing to everyone!

      Make the client feel like you understand their individual business model and what is required for them to succeed. This is the key to getting business. You could even charge more to some clients that will be more demanding etc.
  • [DELETED]
Join the discussion

Next Topics on Trending Feed

  • 12

    Agency Pricing structure

    Over the last 4 months, I have been working on starting my own SEO agency. We have invested a significant amount into our branding and website and we have established a skilled team. Our plan is to charge 40 p/h, then increase the price as we expand. This makes sense but as we all know, for some clients we may have to buy links for big results. Sponsored posts, guest blogs, local blogs, etc - most high DA/PA sites require a small payment for a follow link.