Hi all,

After a while in this game you get used to people sending you emails asking you to give them your products and services for free. In general, I don't have time to respond to such emails and I generally recommend you ignore them. But occasionally I'll be inspired to send a response. And you know what? Sometimes I'll be pleasantly surprised by the response. Here's what I wrote to someone recently:

I'm not saying that's an example of incredible copywriting - it's just what occurred to me a the time. And frankly I didn't expect a response. But here's what I received:

I don't expect this person to end up buying the book in question. I'll be delighted if they do, but experience tells me that it won't happen. But I'm pleased that something in my email triggered a realization that their request was out of line.

Should you respond to freebie seekers? Honestly, it will probably be a waste of time in most instances. But now I can say that occasionally it may be worth it. Not necessarily in terms of generating sales, but in terms of "getting through" to someone.

Anna