To make matters worse, id only just finished reading the excellent memoir Shoe Dog by Phil Knight, detailing his very long struggle to create his company, Nike.
What on earth are we still doing, as a community of online business people, to suggest that making money is easy?
I tired of this utter BS mindset, and its like, long ago. In one of my lighter moments, a while back, id even written a spoof piece telling readers that they too could earn $1million a week by only working 2 hours a day, using just their smartphone and drinking pina colada on the beach. All they had to do was buy my ebook, for $47.
It depressed me further when, instead of receiving responses that mocked, I was asked was it really possible and how could they do it?
Let me be clear, Ive never, ever made 1 cent easily online. Heres why:
I spent well over a decade failing at IM.
By spent I mean spending years, and an embarrassing amount of money, buying countless IM courses. Spending a huge amount of time listening and re-listening to a wide range of IM 'gurus'. Spending enormous effort in endlessly trying to make various IM courses return a decent income.
Ironically it was only when i became totally cynical about the whole IM world that something happened, by chance, to change everything completely for me. I then went from being an addicted consumer of all things IM related to being a genuine entrepreneur.
As a result, I went from someone who sporadically earned a little money from IM to owning and managing a 6 figure + a month, on average, amazon and ecommerce company.
I'm still almost totally dismissive of a lot of the crap that counts as IM. I estimate that accounts for about 90% of courses and 'gurus'.
I now see much more clearly and trust my own instincts.
Hope this helps someone out there who is struggling and despondent with their efforts online.
Good luck with your ventures.