I've made an information product with professional quality sales copy and now I'm wondering if I absolutely need to include an upsell in the sales funnel.
When I asked a coach that I had this question he told me that I needed an upsell as I would be 'leaving money on the table' if I didn't have one, but can anyone tell me how much I would be 'leaving on the table' if I just launched with one front-end product and no upsells? Since I'm new to product launches I don't really have that much of a conception of how much can be made with a product launch, but apparently it's a lot. Judging by what I have so far I think it would be successful if I followed through with it all and my coach even told me as much.
So again, my question is, what is the difference in terms of how much can be made when it comes to launching a product with just a front-end offer versus launching a product with a front-end offer and at least one upsell?
Thank you for any thoughts you may have on this.