All-In-One: Your Favorite Marketing Model

My favourite marketing tool is Video - In particular on youtube. There are many forms this can take

• Live to camera
• Powerpoint
• show me how camtasia
• animoto
• documentary
• how to

I find videos rank higher then articles with the same keywords. You can post your url in the description as well as watermarking them in vision.

It is about the only way I can have some of my content on a world top 10 ranked website.

I agree about blogging and find that blogger.com is very easy to use. It also is linked to a great marketing group.

^^^EXACTLY

Email publishing. The good old-fashioned newsletter. (Technically, this would be an ad-supported content model, using email as the delivery system.)

Been my favorite, and often only, model for almost 13 years.


Paul

1. Research a niche
2. Create an info product
3. Build a content resource
4. Promote the info product to your audience
5. Offer giveaway rights to all readers
6. Throw in a bonus which requires an opt-in
7. Grow your list
8. Sell that list more related products (your own, or affiliate)
9. Set up an affiliate program
10. Rinse and repeat in another niche

All success
Dr.Mani

I'm glad my methods are working out for you.

Here's my favourite marketing model:

1. Pick a highly competitve niche, ideally one of the most competitive niches. Those also happen to be the niches with most demand and therefore with the most monetary potential.

Within the following thread you will learn how to pull this off: http://www.warriorforum.com/adsense-ppc-seo-discussion-forum/56177-keyword-research-implementation-101-a.html

2a. Rank top 3 of Google for the most competitive keyword phrases within your chosen niche. For example: Real Estate, Cheap Viagra, Business Consulting etc...

PPC those keywords all the way until you reach the top positions in the search engines organically, then drop PPC.

That way you will be receiving hundreds of thousands of unique targeted visitors to your site(s) every month.

2b. Create an autoresponder series full of free content for that niche.

Space them out by 3-7 days and pitch affiliate offers within some of them.

Set up an opt-in form within the page you are ranking with. Place a powerful call to action and a strong reason as to why they should be joining your list. Ideally a freebie of some sort.

That way, even with a low opt-in conversion rate (say 5%), you will be getting at least thousands of opt-ins per month.

3. Now that the whole thing is practically running on autopilot, do some research and create an information product for that same niche, or get one ghostwritten.

An e-book is basically a glorified long article. But you have to make sure it's good or you won't be able to upsell.

3b. Create an upsell of 10x (or more) the price of your information product. It could be a video series, coaching, training etc...

3c. Adapt your autoresponder series, remove all affiliate promotions and replace them with your new low ticket product.

Proceed to install another autoresponder for those who purchase your low end information product, and pitch the upsell to them only.

Call that one your VIP list or something, and make sure they confirm subscription.

4. Grab the RAP script and set up an affiliate program, make sure that your affiliates will benefit from both the low ticket item and the upsell high ticket item.

5. Rinse and repeat in another niche. Outsource the boring parts as you grow.

That should get you going.

Best of luck,

Dan Molano

P.S: If you don't have the know how to rank for the most competitive keywords within a niche, use articles and aim for medium competition keywords.

Just make sure that they are keyword optimized and backlink to them with anchor text for their respective keywords.

The only catch is that instead of just ranking for 1 term, you will have to rank for about 100.

P.P.S: Other traffic generation methods that can match the volumes of the most competitve SEO, are PPC and media buys.

But both require a significant investment and they will dramatically lower your ROI (due to that investment). Besides, media buys only work for mass appeal products.

I tried to capture this as a image but couldn't pull it off. So I have saved it as a pdf.

It's the basic marketing module I use to start all my products/services from.

Even though I used the health niche to fill in the blanks...it works for any niche.

If anyone manages to be able to create an image out of it...feel fee to post it again here.

Is there a course or something that shows how you do that?
I am interested in getting started with that model, but don't really know how.

Thanks for your post. Question. I'm looking into PPV with Trafficvance, or doing some Media Buying. Which one would you start with. I'm a little nervous, because I have some training, and don't quite feel prepared yet. I need to take the plunge. Thanks.

Hi Tom,

Would you like to share more elaborately on what kind of media buying you practise? If possible, you could also tell us your targetting strategy with it and who you buy such traffic from. Thanks

My favorite marketing model, for years now, has been something I call
CPAM...(Coordinated Promotional Advertising Model)

It's complex as all hell and quite honestly, not for somebody who doesn't
have a lot of time on their hands. But once it's reached its maximum
efficiency, for whatever niche you're in, it pretty much runs on autopilot.

The main hub of the whole process is articles...lots of them. It took me
years to get thousands online writing them all myself. If you've got the
money and can find a good writer, outsource.

But that's just the tip of the iceberg.

After getting the articles online, mostly through directories and blogs,
the next step is your content sites.

These are also blogs but mostly with reviews of products. A good
portion of the articles will point to these sites.

Then there are the squeeze pages to build an opt in list. I have quite
a few different lists going in the IM niche all taking a different slant. Many
articles also point to these squeeze pages.

Then there are the videos. I have about 50 of these out there, maybe
more. These videos also have links...some to the articles, some to the
blogs, and some to the squeeze pages.

Then there is my direct advertising which, for the IM niche, I do mostly
through credit based safelists and FFA sites. Used correctly, these can
work very well. The direct ads have links going to:

articles
blogs
videos
squeeze pages
sales pages

I mix it up. This way, what may not attract one person will attract another
and what one person won't respond to, he may respond to something
else.

Then there are the forums I participate in. The ones that allow signature
links, I have these links point to various pages as well.

Then, if you go to each individual content site, you will find links on
those sites pointing to other pieces in the chain. So a blog might have a
link to a video or an article. Squeeze pages and sales pages are the only
things I have online that don't point to other sources.

However, some sales pages I have will have a link to another product
as an upsell.

For example, I have one product that is actually part of a larger product
and will make that clear on the sales page with a link. That way, if the
person is interested in the cheaper product, maybe they might be
interested in the upsell.

After thousands of articles and dozens of blogs and videos and consistent
daily promotion through safelists and FFAs, ultimately what happens is
you have content all over the place and the traffic continues to come in
to your various pages with very little effort each day.

Each page in the system MUST perform at least ONE function.

A blog review should at LEAST have a link to the sales page, but it could
also have a link to a video that goes into more depth on the product.

Depending on how many links an article directory will let you have, you
can have one link to your blog and another link to the sales page for
people who already know they want the product.

For example, a resource box for duel function would look something like
this.

"Sick and tired of spinning your wheels online trying to make a buck?
Visit my blog at <URL> and read my review of <product> or just go
directly to their site at <URL> and start generating a full time income
TODAY!"

Something like that. This way, you give the prospect a choice.

As I said, it takes a long time to generate such a coordinated system
because it requires a lot of content to keep things going IF you are in
a very competitive niche, which IM is.

In some niches, one article, one blog and one video will do the trick. But
the more content you have, the better...as long as it's QUALITY content.

If you just throw junk at the wall to see what sticks, you might make
some Adsense money, if for no other reason than the prospect can't wait
to get off your site, but you'll never make any real sales.

Keeping track of all this and getting it done is the hard part.

What I did, when I worked a full day, was make a schedule for the week.

It would look something like this.

Monday - Write 3 articles, make one video.
Tuesday - Write 3 articles, put up a blog entry.
Wednesday - Write 3 articles, visit all my forums.
Thursday - Make one video, put up a blog entry.
Friday - Visit all my forums, put up blog entry.
Saturday - Write 3 articles, make one video, visit all my forums.
Sunday - Free for all (whatever I felt like doing)

Sunday would be my "day off".

Then, what I'd do is this. After doing each task, I'd log it into an Excel
spreadsheet so I knew what I had done up to that point in time.

Of course on each of those days, I'd do my direct advertising.

The best part of this system, for those who are hurting for cash, is it's
virtually free. The only cost is the FFA hosting and of course whatever
you spend on hosting and domains. And yes, since I use Camtasia to
make my videos, that's a cost to...but it's a one time cost.

And of course, people pick up your articles and ask to use your videos.

Add some blog commenting to this and it's a killer strategy.

It gets your name out there...and sometimes, that's half the battle.

Anyway, that's my contribution to this thread. It may not be for everybody
but for some people with no money and a lot of time to kill, it works very
well.

Hope it helps.

** EDIT **

Of course you might want to add to this mix the following:

Social Bookmarking (Digg, etc.)
Social Networking (Twitter, etc.)

Since twittering, my blog traffic has increased by 400%.

Just something else to consider.

1. Market small how-to guides
2. Build list of customers
3. Sell bigger info products

The small guides let you get a foothold in the niche, and then - when your customers know what you can offer them - it's easier to sell them bigger back-end products.

Mine would be as follows....

1. Appropriately target your consumer in as many channels as possible. A wide net achieves reach and targeting allows you to be more efficient with your spending/time.

2. Give the consumer offers that match where they are in the buying cycle. If they are at a search engine ad, offer them a reason to click, not buy. If they are on a landing page, offer them a reason to opt-in, not buy. If it is an email, offer them a reason to open and read, not buy.

3. Communicate well and often. Why should someone buy what you have vs. doing nothing or vs your competion? Answer those questions in an articlulated way (ile. the problem your solution solves, competitive comparison, features, benefits, proof, offer, call to action) You can't predict when someone is ready to buy. Example: People replace their cars years in between but you never know when a car will breakdown, be stolen or get in a crash which is why car dealers advertising constantly! Autoresponders or any other continuous automated communication process is a must. The marketing process is just like finding a spouse. You court them gently in the beginning, communicate constantly with gracious respect once you have them and it will be returned to you in sales, referrals and good will.

I have repeated this over and over in a myriad of business. As long as you have a remotely decent product and pricing, you can plug anything into the above model and it will make money. GUARANTEED!

Article marketing + Affiliate marketing + CPA together. Just an idea that I came up with, have yet to put it into action.