Give-a-way pdf book of articles already on site??

Very good. I'm going to do it. It's all very good information and while it's on the website, not everyone will read it all because it's on different pages. But if it's all in one report. I think #1. it has value and #2.as you said, people consume info in different ways.

Just wanted to see if I was way off here. I appreciate the input.

You mean something like a collection of your own articles.

Go and read either of the following books and see if you notice anything?

(not affiliate links)

https://www.amazon.com/Brainfluence-...f_rd_i=desktop

https://www.amazon.com/Priceless-Myt...ords=priceless

Both books are essentially collections of articles with a common theme running throughout. Both books (and authors) are very successful within their field. Why are the books successful - because they sell and because people read them.

I think the fact that you straight away jumped to the conclusion that these books have to be articles "shoved together" speaks more of your mindset and experience.

Two important lesson for you in marketing:

1). don't assume and
2). don't think other people are like you.

Here's an example:

I don't like lead magnets. From my experience they are usually filler products and not worth what I paid for them. This is my reality.

But my audience does like them and I convert higher and make more money when I use them.

This was something I learned only when I put ego aside and tested them.

One obstacle is that people know in over 90% of ebooks that there is no value and not worth the cost.

For me I counter this by actually selling my book on third party platforms like Barnes and noble and amazon.

Another aspect I like to avoid is the hyperbole around value.

Saying your ebook has a value of $1997 screams bullshit merchant.

Saying as sold on Amazon for $9.99 builds credibility.

One of the biggest tips I can give is to sell your freebie. I have a full sales page dedicated to selling the freebie. This helps build up a person's commitment and also helps weed out freebie collectors.

An alternative to a free book is to offer a free course.

You essentially give them the same details but spread it out over x days.

I like to throw a few links in to quizzes on the subject as well. These quizzes help readers test their knowledge on the information they've just read.

For some courses I even have pass rates and certification.

Courses are great as people are waiting for your emails so you normally get much better open rates.

You can also upsell to the whole course in one go or to your book.