Give-a-way pdf book of articles already on site??

12 replies
Has anyone ever made a pdf book of compiled articles from your website to give away in exchange for an email opt-in?

Just wondering if it was tacky? I guess if you have to ask, it is.
#articles #book #giveaway #pdf #site
  • Profile picture of the author quadagon
    I've done this for a couple of years.

    I offer a collection of related articles as an ebook and also once a year do a 'best of' collection.

    It takes a bit of editting as I use different forms of media in the articles which I can't put into the ebook.

    The upside is people like to consume information in different ways.

    I noticed that quite a lot of my readers were downing the pdf version of my articles so it was a natural extension.
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    • Profile picture of the author wiseowl
      Very good. I'm going to do it. It's all very good information and while it's on the website, not everyone will read it all because it's on different pages. But if it's all in one report. I think #1. it has value and #2.as you said, people consume info in different ways.

      Just wanted to see if I was way off here. I appreciate the input.

      Originally Posted by quadagon View Post

      I've done this for a couple of years.

      I offer a collection of related articles as an ebook and also once a year do a 'best of' collection.

      It takes a bit of editting as I use different forms of media in the articles which I can't put into the ebook.

      The upside is people like to consume information in different ways.

      I noticed that quite a lot of my readers were downing the pdf version of my articles so it was a natural extension.
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  • Profile picture of the author trobo
    I have done this in the past and it has worked.

    I have found I've had better luck with shorter content such as checklists and cheat-sheets though.
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    • Profile picture of the author quadagon
      Originally Posted by aborsuk2 View Post

      You want to try and give something away that has your own personal voice in it.
      You mean something like a collection of your own articles.

      Originally Posted by aborsuk2 View Post

      I can't speak for everyone but I know that I don't relate to a bunch of articles shoved together.
      Go and read either of the following books and see if you notice anything?

      (not affiliate links)

      https://www.amazon.com/Brainfluence-...f_rd_i=desktop

      https://www.amazon.com/Priceless-Myt...ords=priceless

      Both books are essentially collections of articles with a common theme running throughout. Both books (and authors) are very successful within their field. Why are the books successful - because they sell and because people read them.

      I think the fact that you straight away jumped to the conclusion that these books have to be articles "shoved together" speaks more of your mindset and experience.

      Two important lesson for you in marketing:

      1). don't assume and
      2). don't think other people are like you.

      Here's an example:

      I don't like lead magnets. From my experience they are usually filler products and not worth what I paid for them. This is my reality.

      But my audience does like them and I convert higher and make more money when I use them.

      This was something I learned only when I put ego aside and tested them.
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  • Profile picture of the author Anthony J Namata
    In fact I'm in the process of editing over a hundred of my articles (over 200 pages) to produce a book which will be available on PDF and paperback. But I plan to sell this with a bonus audio product.
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  • Profile picture of the author discrat
    Originally Posted by wiseowl View Post

    Has anyone ever made a pdf book of compiled articles from your website to give away in exchange for an email opt-in?

    Just wondering if it was tacky? I guess if you have to ask, it is.
    If it is quality material and helpful...NOT tacky in the least.

    There's a a lesson here actually, that when you can produce good material you need to syndicate it and spread it around and get exposure.

    And a e-book does just that and you are conveniently putting it in a medium for these people to easily access. And that is worth an exchange of emails, imo


    - Robert Andrew
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  • Profile picture of the author mdallen
    Giving away an E-Book of articles you have written is a smart strategy. It establishes you as the authority on that matter. You can use some affiliate links, but I would go sparingly on that. If it does have some links, you will be able to make sales even if they never get your emails or unsubscribe right away
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  • Profile picture of the author AlexFurfaroSEO
    I've found cheat sheet type opt-ins have a higher optin rate than ebooks.

    Maybe its just because I'm in the marketing world but ebooks are so saturated right now. Anyone you follow on Twitter in the marketing world is "did you get my ebook?" " how about today? You should go pick it up right now."

    Frankly its annoying and pushy. I'm trying to figure out a better way to do this feeling natural for the users.
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    • Profile picture of the author quadagon
      Originally Posted by AlexFurfaroSEO View Post

      I've found cheat sheet type opt-ins have a higher optin rate than ebooks.

      Maybe its just because I'm in the marketing world but ebooks are so saturated right now. Anyone you follow on Twitter in the marketing world is "did you get my ebook?" " how about today? You should go pick it up right now."
      One obstacle is that people know in over 90% of ebooks that there is no value and not worth the cost.

      For me I counter this by actually selling my book on third party platforms like Barnes and noble and amazon.

      Another aspect I like to avoid is the hyperbole around value.

      Saying your ebook has a value of $1997 screams bullshit merchant.

      Saying as sold on Amazon for $9.99 builds credibility.

      One of the biggest tips I can give is to sell your freebie. I have a full sales page dedicated to selling the freebie. This helps build up a person's commitment and also helps weed out freebie collectors.

      Frankly its annoying and pushy. I'm trying to figure out a better way to do this feeling natural for the users.
      An alternative to a free book is to offer a free course.

      You essentially give them the same details but spread it out over x days.

      I like to throw a few links in to quizzes on the subject as well. These quizzes help readers test their knowledge on the information they've just read.

      For some courses I even have pass rates and certification.

      Courses are great as people are waiting for your emails so you normally get much better open rates.

      You can also upsell to the whole course in one go or to your book.
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  • Profile picture of the author wiseowl
    Great feedback from everyone. Given me angles to think about that I have not thought much about in the past. I mostly was going to give the e-book /e-brochure away just to build good will and collect an email for later offers.

    Some of my article series are 3000 words and are already split up into "chapter" format or bullet points that can be made into chapters. I think I'll have about 3 of these maybe 4 when all put together and I was thinking of offering opt-in with each of them and whatever one they didn't opt in for, spreading those out as bi-monthly email articles with some personalization for each one at the beginning and end.

    Those would allow me to have valuable communication with them for a fairly long period of time and if I get an offer at some point I can just throw it in somewhere appropriate and tactically subtle.

    Can't thank you guys enough for your input.
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