I have a new directory site project and I'm at the point of deciding how I'll go with the pricing options. First I thought about about offering everyone 3-6 months free and after this these businesses could decide between 2 different monthly packages that I'd price well. But then I started thinking about giving everyone a chance to have a free account (with quite many limitations) to give the site the possibility to become really popular. After some thinking this seems really the only way to go about it. Am I on the right tracks here?
There is already a directory site with the same idea but the site looks like it's 15 years old and it doesn't even have any photos on it. There is a "Premium" option and the only difference it makes is that you're in a category tagged "Premium". About 16% of the companies still pay over 50 dollars a month for this (which I think is crazy).
It's the first time I'm creating a directory site and I'd be really happy for any tips you might have.