QUICK POLL: Which Would You Choose?

by MaskedMarketer 27 replies
Hey everyone,

Quick test.

Just answer below please. Only need 10 responses.

Want to gather everyones opinion on some research I'm doing.

If you went to purchase a burger at a restaurant and the person taking the order asked...

"Would you like onion rings or cheese on that?"

What would you choose?
#main internet marketing discussion forum #choose #poll #quick
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  • Profile picture of the author virtualpro
    For definitely free, yes.

    Otherwise. No, thanks.
    (And think, if I want I would have ordered it).

    Lee
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    • Profile picture of the author MaskedMarketer
      This is has nothing to do with Traffic Fusion. At least for the purpose I want it for.

      And although you may think the point of this is an up-sell (yeah its the end result), its not what its intended for.

      You've already up-sold yourself though, to a steak

      Need it for comparison.

      Thanks guys.
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  • Profile picture of the author NoBoss
    No Rings. No Cheese.
    Thank you.

    ...Doug
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    " The more you give people what they want...
    ...the more they'll give you what you need." Zig Ziglar

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    • Profile picture of the author jjpmarketing
      What the he11 am I doing at Burger King? I took a wrong turn on my way to Wendy's.

      I don't bother with the upsells most of the time... but every once in a while I will. If I am really hungry and they pitch a size upgrade... I'll take them up on that but only if I am really hungry.

      Upsells on food they always have don't work. It has to be something new. Like BK has some new burger out now that is really good. Can't think of the name of it though.

      Damn traffic fusion. Now I want to go to BK to get that burger.
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  • Profile picture of the author enrich
    Banned
    Id ask the person taking my order to make sure my burger looked exactly like the one in the picture behind him/her.
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  • Profile picture of the author CaptainLou
    Cheese, of course!
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  • Profile picture of the author MaskedMarketer
    Most smart marketers wouldn't bother with the "upsell". Which is why this is not the only place im testing.

    The average person is not a marketer and might not realize the "upsell" like we would and the conclusion for the test is not really about the upsell, rather something else hidden in the equation.

    Maybe I should go check out traffic fusion since everyone keeps mentioning it. I don't know what its about other than to put my ad on a TY page and make me more money.
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  • Profile picture of the author VinceNouvel
    rings with cheese on top
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  • Profile picture of the author SusanUSA
    Originally Posted by MaskedMarketer View Post

    "Would you like onion rings or cheese on that?"

    What would you choose?
    Do I have to choose between the two? Why not both?

    Either way, I would choose onions . . .
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    • Profile picture of the author MaskedMarketer
      Thanks for everyones input. Just doing a little testing for myself to see how the numbers react in the real world.

      Besides the upsell itself, does any smart marketers here know why this upsell technique works so well?

      Maybe these fast food restaurants have been doing it all along, but I haven't notice until now.

      They are pretty slick at getting you to comply with their requests...
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      "One Man's Ceiling is Another Man's Floor
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      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author Michael Oksa
    Cheese, but only if they would offer it on top of the cheese I requested when placing my original order.

    Mmmmmmmm.....double cheese.

    ~Michael
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    "Ich bin en fuego!"
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    • Profile picture of the author jjpmarketing
      The upsell is minor compared to all the other stuff they do. There are very subtle things they do that actually warm you up for upsales.

      The next time you go through a drive through at BK... look at how they have their drive through setup. It used to be you would see menus with nothing but text of all their food options.

      Now they have pictures of the food. On one side you might see the combo meals... these are upsells from just getting a single item such as a burger. On the other side you will see pictures of deserts... and special limited time only items... like the burger I mentioned above.

      Even before you actually get to the drive through you see all these posters in the Windows for various food items. These are warmups for a sale. Even before you get to the restaurant you are seeing sales pitches like "Double Cheeseburger Combo Only $2.99 for a limite time only!" on their billboard sign or whatever you want to call it.

      BK goes a step further. They have an automated pitch as soon as you get to the intercom. For each phase of the day you will get pitched their deal of the day like 2 Croisant Sandwiches during breakfast.

      By the time you get around to paying for your food... you are thinking WTF just happened? I only wanted a cheeseburger for .99. Now I'm paying 7.95 for a combo meal upsized. Speaking of which their menu even has downsells with their dollar menu.
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      • Profile picture of the author Mr. Orange
        Originally Posted by jjpmarketing View Post

        The upsell is minor compared to all the other stuff they do. There are very subtle things they do that actually warm you up for upsales.

        The next time you go through a drive through at BK... look at how they have their drive through setup. It used to be you would see menus with nothing but text of all their food options.

        Now they have pictures of the food. On one side you might see the combo meals... these are upsells from just getting a single item such as a burger. On the other side you will see pictures of deserts... and special limited time only items... like the burger I mentioned above.

        Even before you actually get to the drive through you see all these posters in the Windows for various food items. These are warmups for a sale. Even before you get to the restaurant you are seeing sales pitches like "Double Cheeseburger Combo Only $2.99 for a limite time only!" on their billboard sign or whatever you want to call it.

        BK goes a step further. They have an automated pitch as soon as you get to the intercom. For each phase of the day you will get pitched their deal of the day like 2 Croisant Sandwiches during breakfast.

        By the time you get around to paying for your food... you are thinking WTF just happened? I only wanted a cheeseburger for .99. Now I'm paying 7.95 for a combo meal upsized. Speaking of which their menu even has downsells with their dollar menu.

        Wow! Imagine if we applied these techniques to our Internet business. I'm going back in the lab
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      • Profile picture of the author MaskedMarketer
        Originally Posted by jjpmarketing View Post

        The upsell is minor compared to all the other stuff they do. There are very subtle things they do that actually warm you up for upsales.

        The next time you go through a drive through at BK... look at how they have their drive through setup. It used to be you would see menus with nothing but text of all their food options.

        Now they have pictures of the food. On one side you might see the combo meals... these are upsells from just getting a single item such as a burger. On the other side you will see pictures of deserts... and special limited time only items... like the burger I mentioned above.

        Even before you actually get to the drive through you see all these posters in the Windows for various food items. These are warmups for a sale. Even before you get to the restaurant you are seeing sales pitches like "Double Cheeseburger Combo Only $2.99 for a limite time only!" on their billboard sign or whatever you want to call it.

        BK goes a step further. They have an automated pitch as soon as you get to the intercom. For each phase of the day you will get pitched their deal of the day like 2 Croisant Sandwiches during breakfast.

        By the time you get around to paying for your food... you are thinking WTF just happened? I only wanted a cheeseburger for .99. Now I'm paying 7.95 for a combo meal upsized. Speaking of which their menu even has downsells with their dollar menu.
        Thats right and there is also a lot of psychology that goes into a "happy meal". Did they just call it that for the hell of it? Nope, its just there marketing at work.

        Notice the colors in McDonalds? Its suppose to evoke an emotional response from you.

        Now back to the test...

        So normally a fast food joint would upsell you and ask, "Would you like fries with that?"

        Its a Yes Or No question..

        What I've notice Wendys doing recently (from memory) is they would ask, "

        "Would you like a medium or a large?"

        Since this is not a yes or no question, people are more than likely to answer "medium" or "large", instead of anything else.

        But what about the Regular/small size?

        Is that not an option? It is, but they don't give it to you. Its very subtle, but effective. It happens to quick when your on line or at the drive threw that the average person wouldn't notice it and they would answer "medium" or "large" and automatically raise the average sale price.

        And the other day at White Castle, when I got my A1 burgers they asked,

        "Would you like onion rings or cheese on that?"

        I paused a moment and said "what" ( i didnt want either, but they caught me by surprise) - so I told him neither.

        I just started noticing restaurants doing this.

        They used to ask "Would you like cheese with that"? Thats a yes or no question. Now they swtich it to, "Would you like onion rings or cheese with that?"

        So how does this fit into marketing?

        Giving someone 2 options will increase response in your favor as opposed to asking a yes or no question.

        How can you fit this into your marketing plan?

        Well if you sell information products you can offer 2 choices.

        You can sell the physical product for say 197 - or offer the e-book version- download for only $47- which is an instant download!

        Using real world techniques proven by multi million/ billion dollar companies can also be useful online.

        I find it fun to spot marketing tactics in the real world and just wanted to share my experience.

        Has anyone else noticed anything like this?
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        "One Man's Ceiling is Another Man's Floor
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        "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author Suthan M
    Double cheese .. and extra vege too
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  • Profile picture of the author dmorgan
    Never had onion rings on my burger, but sounds pretty tasty along with the cheese of course.
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  • Profile picture of the author Clark
    It's easy to upsell "Supersize" a hungry customer...
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  • Profile picture of the author Tsnyder
    It's called the alternative choice close. Sales people have been using it
    with great success for decades.. probably longer... lol

    Never ask a question that offers only a yes or no answer... always frame
    the question so it has a yes or yes answer. They can still choose no but
    the power of suggestion causes the mind to flash on a picture of what
    you're offering... once the picture is in their mind the other senses take
    over.

    By the way.... I'll have the cheese...

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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    • Profile picture of the author MaskedMarketer
      Exactly Tsnyder. The way fast food places use these techniques just caught me by surprise because I don't remember them doing it before. They seem to be getting a little aggressive now, lol..

      Just wanted to provide a real world experience how it is done effectively and that it can be done effectively with internet marketing.

      Little techniques can make a big difference.

      I don't see many people offering physical products to increase value and sales (maybe im wrong), so I think if someone wants to increase conversions, this is a proven method (provided all your other marketing is taken care of correctly.) It doesnt have to be with a physical product, but why not? You can even offer more value with the physical product than the ebook.
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      "One Man's Ceiling is Another Man's Floor
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      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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      • Profile picture of the author Tsnyder
        Originally Posted by MaskedMarketer View Post

        Exactly Tsnyder. The way fast food places use these techniques just caught me by surprise because I don't remember them doing it before. They seem to be getting a little aggressive now, lol..

        Just wanted to provide a real world experience how it is done effectively and that it can be done effectively with internet marketing.

        Little techniques can make a big difference.

        I don't see many people offering physical products to increase value and sales (maybe im wrong), so I think if someone wants to increase conversions, this is a proven method (provided all your other marketing is taken care of correctly.) It doesnt have to be with a physical product, but why not? You can even offer more value with the physical product than the ebook.
        Agreed... For me, physical products are where it's at for creating value.
        I know there are lots of people who like to read or view things online but
        I'm one of millions who like to hold stuff in their hands.

        One of the first products I bought online was from the late Cory Rudl.
        He offered the download PLUS shipping the actual physical book. If not
        for that I wouldn't have made the purchase.

        The upsell with alternative choices is simple with online products.
        Choice #1: Download the ebook
        Choice #2: Download plus ship physical copy
        Choice #3: The above plus video on CD or DVD

        Tsnyder
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  • Profile picture of the author Lance K
    Originally Posted by MaskedMarketer View Post

    Hey everyone,

    Quick test.

    Just answer below please. Only need 10 responses.

    Want to gather everyones opinion on some research I'm doing.

    If you went to purchase a burger at a restaurant and the person taking the order asked...

    "Would you like onion rings or cheese on that?"

    What would you choose?

    Oninion rings I may say yes to. As for cheese, I would have ordered it if I wanted it.
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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    • Profile picture of the author Kay King
      Neither - if I wanted them I would have ordered them.
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  • Profile picture of the author Tim Franklin
    Actually that is one of the oldest sales techniques in the sales business.

    It is one of the first things they teach you in sales.

    Even back in the 1930s this was something that was done on a regular basis, back then they had these dime stores, and they trained the attendants to help customers with choices.

    The would you like this or that, was one of the first things they showed the girls how to do, ( yep it was usually girls that had these jobs )

    While it may seem like a neat sales trick, it has really been around for a long time.

    Interesting post though thanks for the info.
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    • Profile picture of the author vorales
      No Cheese No Onions.

      Thanks
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    • Profile picture of the author MaskedMarketer
      Tim,

      I understand it may be old. But thats not the point at all. Does it matter how old a strategy is as long as it produces results and money?

      In regards to the fast food places around me, they just started using this technique, which is why I mention it. Not because its revolutionary or new, but because it relates to a real world experience happening now. And it is also very effective.

      Its not that its a neat sales trick. Its not that its old. Its that it actually works and will make you more money if you do this correctly.

      I know everyone in this forum is not using this strategy or even using it correctly.

      And, Tim, not everyone is master salesman like yourself

      Do you have any new sales/ influence tricks that you might be able to share with the WF? Help us make more money for free
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      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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