So far we´ve been doing allright, and my earnings have been about 1/2 of a decent salary. But right now with this client I see no other choice than quitting my day job. I´m a little bit uneasy about writing what it is yet, because it´s a pretty large international company - but lets say that we´re gonna provide services for their customers. Lets say its a huge hotel and we´re gonna provide a spa there. So we rent a room/space inside their hotel and do pretty much whatever we want to.
Now, earlier we´ve been doing a little bit of marketing on a very small scale. Been trying out facebook ads, instagram, email marketing etc - and its been going allright. But we really want to market the shit out of this before launch. Surely, they will market it for us also - but it´s part of a bigger "upgrade" in their hotel-chain. So obviously we will focus 100% on our spa, but they also have a lot of other things to focus on and market.
Are there any obvious things I´m forgetting? It´s going to start in september and we will probably be able to start marketing before summer. I realize that we will get a lot of "free" marketing because our customers will be exposed to us all the time at their stay at the hotel. Our customers will literally be outside our door all the time. But raising some awareness about it in forehand seems like a good idea?
Reaching out to bloggers and get them to write about it
Is there any rule of thumb to consider when it comes to spending? There´s already a pretty big risk and cost for us to hire the room(s) + materials etc.