What to do with customers who've already purchased?

by amunt
12 replies
Looking to get some ideas hopefully.
I have sold tens of thousands of my language course over the last few years, but don't really know how to make use of these buyers. The feedback is very positive but the nature of language learning means most don't need to continue to learn once they've reached a certain level, so there's not much to be made from continually bringing out new courses. If they all live in the same area, live courses would keep them motivated to continue and would be profitable, but they are scattered worldwide. I thought of skype 'clinics' for extra lessons, but what you can charge an individual does not amount to much for the time involved.


Any ideas on how to build on the customer base?
Thanks
#customers #purchased #whove
  • Profile picture of the author dave_hermansen
    Do you only offer courses that teach one language?

    If they truly valued your course and you have other courses for different languages, surely a decent percentage of those people would enjoy learning another language. Give them some sort of customer loyalty discount on taking a course on another language.

    If you don't have courses to learn other languages, maybe you should!
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  • Profile picture of the author Mark Singletary
    I have been learning a 2nd language off and on for 30 years. Mostly off with a break in the middle of 20 years but I would still look at things, just out of curiosity, every once in a while.

    Now I mostly live where the language is spoken. My experience is that no one can ever really learn it all. While many get to a certain level and stop, many others want more.

    For example, there are many things I can't say or understand in areas such as politics, sex, science, medicine, etc. and so I am continually learning. My language is different than Spanish because we don't use the Latin alphabet for reading or writing so there is a lot more to learn.

    While many people wouldn't want to learn all those words, many do. Identify them and take them to the next level.

    Making out/having sex in Spanish, raising kids in Spanish, dealing with government hassles in Spanish, having surgery in Spanish, etc. could perhaps be topics for shorter, focused language courses.

    Mark
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  • Profile picture of the author Laksh
    Since you have the emails .. try to send a survey (like why did they join ur course, what is that they wanted to achieve after learning, etc.,) sort off questionnaire ...
    Once you get responses, you can segregate them into appropriate groups & then try to promote offers that can help them.

    You may find it difficult to group them at micro level, but if you can group at macro level, it may help you find some broader products to promote to the respective groups.

    Jst my 2cents ...
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  • Profile picture of the author Brent Stangel
    send a survey (like why did they join ur course, what is that they wanted to achieve after learning, etc.,) sort off questionnaire ...
    I would survey them and try to determine what other products or services they might be interested in. There have to be verticals for language courses, you just have to do some research. Maybe they are mostly cat people or enjoy fine wine, etc.

    Craft your survey well and you might be surprised at the common interests beyond learning a language.
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  • Profile picture of the author ryanbiddulph
    You can charge $100 or up per hour. You should charge $100 or up per hour.

    5 clients a day - no prob given your tends of thousands of sales - and that adds up over time. That's one idea.

    Ditto with Dave's advice below; if feedback is positive they would love your help in other veins/ through other channels. Write and self-publish eBooks, convert to audiobooks. Consult individuals.

    Also, think abundantly. 10 K or 20 or 30 K sales are in the books. Now another 10 K or 20 K or more are waiting for find and read your course. Think about ways to scale in order to grow your customer base because if you love doing the work and the courses are getting awesome feedback more folks can use your help.

    This is not being greed at all; just thinking abundantly.

    As for those established customers you can earn through all types of channels if you considered starting a Wordpress blog. Publish posts once every 1-2 weeks. Share free tidbits you cover through your courses. Grow your email list.

    Blogging is like 1 stop shopping for current customers. They get to see all the juicy eBooks and audio books and new courses and consulting services you have to offer.

    Sales flow actively and passively through your blog too. Last I checked I sold 470 audio books and this is through an almost 100% passive never because I never promote the audiobooks let alone doing blitzes on them.

    Your happy customers would love you to help them through different ways and means. Just get rid of these mental blocks:

    - I can't make much money through 1 to 1 consulting (yes you can)
    - a worldwide customer base limits your monetizing options

    With the power of the internet, and creatively monetizing your skills, you shoot #2 to crap. Because you have 1000 more options when dealing with a worldwide client base. It's a blessing, not a drawback.

    As for #1, we make as much as we allow in through our mindset, clarity and abundant vibe. All about the inner world here. Again, you can charge $100 for a quick 1 hour one off, consulting-wise, no sweat. If you want to, work your way up through $300 to $500. You know your stuff; charge for it.

    Ryan
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  • Profile picture of the author Frank Donovan
    Originally Posted by amunt View Post

    I have sold tens of thousands of my language course over the last few years, but don't really know how to make use of these buyers. The feedback is very positive but the nature of language learning means most don't need to continue to learn once they've reached a certain level, so there's not much to be made from continually bringing out new courses.
    Are you kidding? You have a potentially huge business just sitting there waiting for you.

    Think of why anyone would take the time and trouble to learn a new language. Other than being obviously interested in the culture, they might be thinking of visiting or moving to that country. They might have married into a different culture. They might be planning on doing business in another country. Any of these reasons open up new markets for you.

    Courses or products on the various aspects of the culture, such as lifestyle, cuisine, customs, tourist attractions, fashion, history, geography - you could probably come with several more areas relating to the country or countries that speak the language your customers have learned. Get creative!

    Learning a new language is just the first step. Now take your customers on the rest of their journey.
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  • Profile picture of the author yukon
    Banned
    I'll never understand why people are afraid to ask their own traffic questions.
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    • Profile picture of the author paolo83
      Yukon is absolutely right on this one.
      Amunt i would put together a survey for your customers and if you have a list database i would shoot out a series of emails aimed to build rapport and ask what they need. buying a product isn't all there is to learning a language.
      You are thinking in terms of what you can upsell them while you should think about is building a business focus around your clients and customers.
      Off the top of my head i would build a sales funnel like this:

      free report

      entry level product which you already have

      back end #1 membership site where you build a community of people learning and improving on the language . You can find someone to jump on live webinars to coach them once a week or every two weeks help them with the grammar and so on ( i see everyday people that want are learning a different languages...in my family we have 5 different languages...)

      back end#2 personal 101 tuition and if you have serious people

      back end #3 high ticket s two /three days live bootcamp in the foreign country!

      Now this is just off the top of my head... i am 100% sure you are sitting on something that you can develop a lot further given the right direction .

      Hope this example will help you to focus your efforts and see things differently in developing a deeper sales funnel focus on the needs of your crowd.

      Paolo
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    • Profile picture of the author JohnMcCabe
      Originally Posted by yukon View Post

      I'll never understand why people are afraid to ask their own traffic questions.
      I think a lot of it stems from insecurity.

      "If I ask them questions, won't they lose faith in me as an expert/authority?"

      In the OP's case, he's already sold to happy customers. Going back to those happy customers and asking what else they want to learn does nothing to diminish authority.

      Even something as simple as "You learned xxxx with my course, right? What's next? How can I help you get even more from speaking/reading xxxx?" will generate more truly usable information than asking random strangers on a marketing forum.
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  • Profile picture of the author amunt
    Cheers for detailed advice guys. I've always just relied on the sales, but as they took a dip recently I thought I'd better make use of the sales I'd already made. The idea which a lot of you have mentioned is building a community and that makes sense because if new customers dip I'm still getting returning customers. The problem has always been that I don't have a sales mindset - I created something that people like and that's it. I also like the idea of thinking bigger: I honestly (not boastfully) think a customer would not get a better language teacher and so why not charge accordingly.
    Thanks again for getting me going.
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  • Profile picture of the author philippab
    Agree with getting them to do a survey, however, I have found in my experience you don't always get huge numbers filling in a survey unless you offer some kind of incentive.

    I would offer a discount to returning customers and if you have a blog on your website, keep that updated and send a newsletter to your customer base so they never forget about your brand.
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