You won't be sorry you learned this ...
The great John Caples made a discovery that can help you in your marketing regardless of your niche, your product, or your service. Would you be interested in knowing what he learned?
After analyzing the 100 greatest money generating headlines of all time (I'm not sure how that assessment was made), Caples found that the word "you" appeared 31 times, and the second most often appearing word (14 times) was "your." Third was "how" (12), then "new" (10), and "who" (8).
What is the take away?
I'll leave that up to you ... but here's a hint ... don't address an audience - rather elicit the attention and emotion of the individual.
Steve
After analyzing the 100 greatest money generating headlines of all time (I'm not sure how that assessment was made), Caples found that the word "you" appeared 31 times, and the second most often appearing word (14 times) was "your." Third was "how" (12), then "new" (10), and "who" (8).
What is the take away?
I'll leave that up to you ... but here's a hint ... don't address an audience - rather elicit the attention and emotion of the individual.
Steve
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!