Does it really make sense to do everything you do to find potential new customers when you haven't given much thought to how you're going to "woo" (or "wow") them once you have their contact information?
You see prospecting is only a portion of the selling puzzle, but it's where most marketers place their emphasis.
A study by eConsultancy in 2016 found that only 22% of businesses surveyed were happy with their conversion rates. Yet for every $92 spent acquiring customers, only $1 was being spent converting them. (Source: https://www.hubspot.com/marketing-statistics)
How is your business doing? Maybe more of your time and budget should be allocated to refining your methods and strategies of engaging, educating, nurturing, assisting, following up with and providing value to your followers! It's something to think about . . .
The very best to all of you,