I recently launched a new project (Design is Political - http://designispolitical.com). It's an online magazine which I am putting £2000 of my own money into to get off the ground. So far, I've spent coming up to 1k. The money has mostly been spent on:
* Paying for writers
* Facebook advertising (with which I've accrued over 1000 page fans)
I intend my revenue sources to be varied, but predominantly:
* Job postings (the ones currently there have been added manually by me)
* Amazon affiliate ads
* Sponsored posts
I now have £1000 left and am wondering how best to spend this. This is not a straight up commerce or affiliate site. It's a magazine and as such building the brand is, I feel, the most important thing at this stage. My gut feeling is that monetisation should come a lot further down the line when I have an engaged community. The short term task is not running out of money before this happens!
Your thoughts and insights on how I can spend this money for a) short term gain and b) long term gain would be valued.