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SEO Executive Job Interview This Week, What Data Could I Take To Impress The Company?

by br4mz1
8 replies
Hello Everyone,

This week I have a couple of interviews for a digital marketing executive. I have been an SEO specialist for an agency for almost 2 years, so I think it's time to up my game.

I have some interviews coming up for a digital marketing executive position. The plan is to bring an audit in of their competitors, technical site health, PPC spend and maybe a few other things I can find.

Do you guys have any recommendations on what I could take? Anything you did, that the employers would want to see? Or that would impress them?

Any help, or advice would be greatly appreciated.
#company #data #executive #impress #interview #job #seo #week
  • Profile picture of the author JohnMcCabe
    As far as 'stuff you could bring in' goes, evidence of being able to produce results would be a biggie.

    There are enough apps, SaaS sites and such capable of generating the data you mentioned for anyone with the skill to type a url in a form that a few fancy reports wouldn't be all that impressive. At least to me.

    A case study showing the kind of results you generated as a SEO would be more impressive.

    And, since you mentioned that this is an "executive" position, I assume you would have your own team reporting to you. Evidence of leadership ability would make a difference.

    Bottom line, showing them that you have the potential to excel in the role you'd be taking on and fitting into their company culture is far more important than a sheaf of fancy graphs and data tables.

    Good luck...
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  • Profile picture of the author Michael Meaney
    You might not find many employees around here, most of us don't have a boss.

    What are they not doing right now, that they could be doing?

    Show them how their competitors are using those strategies, and the kind of growth they've seen as a result.

    Show them how you're going to increase their revenue. Hope you get the job.
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  • Profile picture of the author agmccall
    Originally Posted by br4mz1 View Post


    Do you guys have any recommendations on what I could take? Anything you did, that the employers would want to see? Or that would impress them?
    A list of verifiable results for other projects you have managed

    al
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  • Profile picture of the author yukon
    Banned
    You're an SEO so outrank one of their currently ranked pages.

    When they want proof that you own the ranked page/domain, login from your phone and make a page edit during the interview.
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    • Profile picture of the author seotprosperity
      Great idea but...I don't think he could do this in a week (ethically and white-hat that is).

      There are certainly some legal short-cuts but still for anything substantial, SEO these days are about the longer haul. (Good content, targeted promotions with an intended outcome).

      Although great idea if he had more time prior to the interview. Sure he could take some short-cuts but last thing you want is to look unethical or black-hat operations.

      As we now focus with SEO, there isn't any short-cuts today because you want your work to pay off years to come.

      ---
      To OP: I don't have too much experience with interviews but I would presume to be yourself and focus on the analytics and results.

      You want to show them that (1) you can get along with their team (2) you're results orientated, data driven, and will bring them more profits in the long run (3) you know what you're doing.

      Showing not telling.

      So, perhaps share results/work you've done previously (if they are not confidential.)

      It helps to be personable and show how you differentiate from other applicants. (Perhaps share that you're an intrapreneur. Many big corporations today are looking for self-starter individuals who take initiative. Entrepreneurs (in kind - by definition to be an entrepreneur you have to risk capital and time to start your own business with the parental responsibility over the business however entrepreneurship general cultivates characteristics) who work within a business.)

      All the best with your interview and hope you take a few moments after to share what happened!
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      • Profile picture of the author yukon
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        Originally Posted by yukon View Post

        You're an SEO so outrank one of their currently ranked pages.

        When they want proof that you own the ranked page/domain, login from your phone and make a page edit during the interview.
        Originally Posted by seotprosperity View Post

        Great idea but...I don't think he could do this in a week (ethically and white-hat that is).



        He could If he was good at his job.

        BTW, I didn't suggest to go after a tough keyword, I said outrank a potential employer page (any page). So... If OP knew SEO they would pick an easy keyword/s just to have something to show at the interview.

        Tough SERP competition isn't the goal. The point is to show the ability to get a job done. Ranking in a short amount of time is a bonus in this case (job interview), even for a weak keyword.
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  • Profile picture of the author ZephyrIon
    Hmm all they care about is money I'd assume. So why not show how you increased past clients earnings? That's all I'd care about is past client reviews and case studies with a dollar amount attached.
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  • Profile picture of the author Jackjohn01
    There are certainly some legal short-cuts but still for anything substantial, SEO these days are about the longer haul.
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