Marketing: Front vs Back End
Which is the "front end" which is the "back end"
I'm confused as I hear and read different things..
EXAMPLE:
Running cold traffic to a landing page for a digital info product.
Immediately after successful purchase of this digital info product, same customer is offered two upsells.
This is the cold traffic funnel... core offer, then upsell #1, upsell#2
A week later they are put into a welcome email sequence to sell them more stuff.
Which is the "Front-End"?
1. The core offer only (back end = upsell #1&2 + email more stuff followup)
2. The core offer AND upsell#1&2 (since this is cold traffic's first visit) , Back-End = email more stuff followup
Has to be a consistent answer since the #'s could be so different.
Which is the front end, which is the back end?
I'm confused as I hear and read different things..
EXAMPLE:
Running cold traffic to a landing page for a digital info product.
Immediately after successful purchase of this digital info product, same customer is offered two upsells.
This is the cold traffic funnel... core offer, then upsell #1, upsell#2
A week later they are put into a welcome email sequence to sell them more stuff.
Which is the "Front-End"?
1. The core offer only (back end = upsell #1&2 + email more stuff followup)
2. The core offer AND upsell#1&2 (since this is cold traffic's first visit) , Back-End = email more stuff followup
Has to be a consistent answer since the #'s could be so different.
Which is the front end, which is the back end?
20+ Years Exp . . . . . .