Newbie asking politely for advice..:)

18 replies
Hi all!

Im new to digital marketing and have jumped strait in by doing a diploma in digital marketing with the digitalmarketinginstitute.ie, this is a 6 month course and covers alot, but its clinical and wanted to get some organic info from people with experience and give me advice to how they earned their first doller,
or any advice on what I should be looking out for, I presume here is a good place to start?, I have been interested in digital marketing for some years now and am only getting my teeth stuck in the last month or so. so be gentle...lol.

thx in advance for your time...
#advice #newbie #polity
  • Profile picture of the author cynthiaSEL
    Originally Posted by Ivan Watson View Post

    doing a diploma in digital marketing
    I'd suggest you do all your homework. I'm guessing you'll be starting your own website and email campaigns as part of your digital marketing work. Step up whenever there are extra assignments! Do your best. Then add a bit more.
    Signature
    http://howtolivebiggerdreams.com/ Risk! Apply expertise, serve people's needs. Get video skills...
    {{ DiscussionBoard.errors[11094586].message }}
  • Profile picture of the author Mark Singletary
    Welcome.

    I'd advise 2 things:

    1. Start reading the forum. For example, there are many threads about how people made their first $1, $100, $1000, etc. It is a literal goldmine of information on all aspects of online marketing.

    2. Get a blog set up. Again you can find plenty of information on this site, Youtube, or elsewhere about the technical details.

    Start playing around. Learning is best done by doing, in my opinion. Actually doing this stuff will give you more experience and help than any course. Don't get me wrong - training is good but training along with doing is what helps people succeed. Don't wait until you may have an assignment to start a blog, go ahead and start. It's not going to hurt anything to get a headstart.

    The same goes for an FB page, Twitter account, etc.

    Good luck.
    Mark
    {{ DiscussionBoard.errors[11094589].message }}
  • Profile picture of the author DIABL0
    Most everyone looks at internet marketing in that you are selling online.

    However, there is a big world outside of selling products / services.

    I heavily promote affiliate / CPA offers that are called PPL (pay per lead...lead generations) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher than offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them. This is what has overall worked the best for me, as they tend to have the greatest mass appeal (will be of interest to a large general audience. So the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

    Some of the verticals that I have done extremely well with are: education, insurance, credit, debt, loans, assistance, mortgage, discount offers, homeowner offers, etc...

    The bulk of the offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. However, it's not always about the payout. How well an offer converts is just as important. If you have an offer that pays $9 and it converts at 2X or better of a $20 offer, it's going to perform about the same or possibly better. At the same time you could have an offer that pays $90 and if it converts poorly, it may not even be worth promoting it.

    Everything I promote is about mass appeal and the path of least resistance to generating conversions / $$$. It is far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    The online lead generation is a multi-billion dollar industry. Done right it can be far more profitable than many imagine. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    I've been doing the above for over 16 years. So it's not a bunch of hypothetical theory.

    Anyway, something to think about.
    Signature
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
    {{ DiscussionBoard.errors[11094593].message }}
    • Profile picture of the author Ivan Watson
      Thanks, that is interesting, so generating leads is a good tip, is there any websites specific I should look for, similar to affiliate offers programs..
      {{ DiscussionBoard.errors[11094621].message }}
      • Profile picture of the author DIABL0
        Originally Posted by Ivan Watson View Post

        Thanks, that is interesting, so generating leads is a good tip, is there any websites specific I should look for, similar to affiliate offers programs..
        You can find PPL offers at most CPA networks. This is the simplest way to get access to them. You can also check out OfferVault and oDigger. However, you can often find other networks not listed with the same offer with a higher payout.

        You can become an affiliate directly with the advertiser / offer owner. You can usually get a higher payout this way, over a CPA network. If you can produce volume, you could possibly get your own custom landing page.

        Last but not least, you could develop your own offers and sell the leads directly to the end users. This requires more work and has more risk, but offers the most reward.

        I've done all of the above. For anyone starting out, the first is the easiest.
        Signature
        How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
        20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
        {{ DiscussionBoard.errors[11094908].message }}
  • Profile picture of the author Doan Chi Tin
    You need to grow your list and build sale funnel. It's the best way to make your 1st sale
    {{ DiscussionBoard.errors[11094599].message }}
  • Profile picture of the author amuro
    Originally Posted by Ivan Watson View Post

    Hi all!

    Im new to digital marketing and have jumped strait in by doing a diploma in digital marketing with the digitalmarketinginstitute.ie, this is a 6 month course and covers alot, but its clinical and wanted to get some organic info from people with experience and give me advice to how they earned their first doller,
    or any advice on what I should be looking out for, I presume here is a good place to start?, I have been interested in digital marketing for some years now and am only getting my teeth stuck in the last month or so. so be gentle...lol.

    thx in advance for your time...


    Hi Ivan,

    In order to earn, you need to take action besides just learning.

    Taking action by finding out who you are targeting at in your offers and then find out more about your target market's needs and wants.

    For this, you can go to forums like here and Facebook groups.

    Only through this then can you come up with a product or find relevant affiliate offers.

    Does not have to be just from Clickbank all the time even though most gurus said that is the best place for newbies to get started.

    You can do research on Amazon, JVZoo or just Google your niche affiliate programs.

    Then design a landing page and your own Facebook group to funnel people in.Those who liked your posts, want to know more about and learn from you.

    You can also drive traffic to your landing page by other ways besides Facebook groups.

    Like ads, fanpages, articles, blogs and Youtube videos.

    Finally, go and get a good autoresponder like Aweber, Getresponse and Sendlane to create an optin form, redirect urls of your own or affiliate products and send follow-up emails regularly.

    One marketer told me that your net worth is based on your network.

    Likewise in IM, your earnings are based on how many subscribers you have and how you build your relationship with them.

    Hope this helps.
    {{ DiscussionBoard.errors[11094927].message }}
    • Profile picture of the author Ivan Watson
      Thanks, thats some good info..
      {{ DiscussionBoard.errors[11095386].message }}
  • Profile picture of the author Eduard Stinga
    Honestly, I wouldn't pay for any institutional/university type of course on Digital Marketing. EVER. Period.

    Just go watch Gary Vaynerchuk videos for the next few days, you'll learn ALL there is to know about digital marketing in 2017, the guy's a hustler and a beast: https://www.youtube.com/user/GaryVaynerchuk
    {{ DiscussionBoard.errors[11095064].message }}
    • Profile picture of the author Ivan Watson
      I'll check that out bud, thanks.
      {{ DiscussionBoard.errors[11095391].message }}
  • Profile picture of the author Regional Warrior
    This is the 2nd post about a warrior doing institutional/university type of course on Digital Marketing
    Sorry but is this new thing??

    Or is this just another shinny object that is a fad and loose money!

    Jason
    {{ DiscussionBoard.errors[11095099].message }}
    • Profile picture of the author discrat
      Originally Posted by Regional Warrior View Post

      This is the 2nd post about a warrior doing institutional/university type of course on Digital Marketing
      Sorry but is this new thing??

      Or is this just another shinny object that is a fad and loose money!

      Jason
      Yep, I am not sure about the validity of getting a degree in Digital Marketing. I guess it can't hurt but as Mark said nothing beats the actual real life circumstance of putting things in ACTION. Of course in this degree, I guess they could actually do real live case studies where they go forward in starting an online business with the guide of a professor or certain curriculum .
      {{ DiscussionBoard.errors[11095312].message }}
      • Profile picture of the author Ivan Watson
        yes there are case studies, and the show you the jargon, and covers all types of digital marketing, but i suppose there is nothing like getting your hands dirty by jumping in. is the impression im getting..
        {{ DiscussionBoard.errors[11095388].message }}
    • Profile picture of the author Ivan Watson
      the course cost €2000. but i got it for free.. genuine Diploma.
      {{ DiscussionBoard.errors[11095389].message }}
  • Profile picture of the author Kay King
    This is the 2nd post about a warrior doing institutional/university type of course on Digital Marketing
    Sorry but is this new thing??
    I think it is the future...more and more "digital marketing" courses are being added in universities in the US and this is a perfect subject/diploma program for online universities, too. As with any new field of study - some courses will be questionable but I do think digital marketing education is a growing industry.

    I think at first there will be kneejerk reactions from IMers saying "you don't need that - look at this guru instead" - or "you can learn as you go". All methods have their proponents but I think in time 'digital marketing degrees" will be the same as business management or marketing degrees are today.

    I think some marketers don't realize how many "jobs" are now done online rather than in an office punching a time clock. As more and more corporate jobs go online - requirements for degrees in digital marketing will increase. There will be a need to establish standards to use for hiring and management of online workers.

    I think it will also provide technical and administrative training for some entrepreneur types building their own digital brands. In time, it will also add a flow of new entrepreneurs already trained in basic marketing and digital skills.

    Fifteen years ago you did not see big businesses online in the interactive way they are today. I remember reading "experts" who claimed offline department stores might have a website but the selling would still be through their brick and mortar business. Not surprising if "training for digital sales and marketing" becomes a solid 'niche'. When I posted on this forum that Amazon would overtake ebay and become THE major player online - I was told it couldn't happen. Right.

    I don't know anything about this particular course - but I'd say learn as much as you can from that course. Sounds like a good free opportunity!

    kay
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    Live life like someone left the gate open
    {{ DiscussionBoard.errors[11095445].message }}
  • Profile picture of the author Steve B
    As things stand today, I'm not sure that a "diploma" in IM, per se, is worth anything except as a possible bullet point on a resume ... and then only noticed by employers that see credibility in the degree or school that it came from.

    If you want to create a business and work for yourself, which to me is the motivating factor for getting into IM, then a diploma is of little use.

    If I were an employer seeking a qualified candidate for an IM position, I would hire an IMer that had created a successful and profitable business without the formal education over someone that had a diploma in IM.

    I'm not knocking what the OP is doing at all - any education in IM will help. I'm simply saying that as the world stands today, personal experience in actually doing IM is all that is needed if you want to start your own business. A diploma would only serve to help you land a job working for someone else, and then only if the employer valued what the diploma represents.

    The very best to the OP,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11095473].message }}
  • Profile picture of the author carlamae
    Sounds like you are going about it all correctly, which is excellent because most of us spent years spinning our wheels. All the best to you and remember it's all about your list and exposure!
    {{ DiscussionBoard.errors[11095697].message }}
  • Profile picture of the author aduttonater
    Become obcessed with your product. Market everywhere you go. Get great at sales. Work everyday.
    {{ DiscussionBoard.errors[11095876].message }}

Trending Topics