What can you say about controversial marketing?

by Lavar Ball

Posted: 9 years ago 13 replies

INTERNET MARKETING

Is creating negative controversy to stir up public interest in your product unethical?

#controversial #marketing

st0nec0ld 9 years ago

Originally Posted by Lavar Ball

Is creating negative controversy to stir up public interest in your product unethical?

I don't think so, publicity stunt and controvercies has been around for years.
It is more like a normal thing nowadays. Sometimes it is not even effective at all jk hihi
- Thanks
- 1 reply
Signature

12BET | Live Casino Malaysia
{{ DiscussionBoard.errors[11094912].message }}
- Lavar Ball 9 years ago
  
  Yeah. Thanks for the insight. Just wanted to make sure that I am trading long term gains for short term.
  
  Thanks
  
  {{ DiscussionBoard.errors[11094936].message }}
amuro 9 years ago

I do agree with st0nec0ld

If you are creating a controversy about a common problem that people are facing, that is fine.

But if you are creating a controversy about a company, product or product owner just to divert people to your link, I don't think that is the right thing to do.

Sure it might attract attention, optins and even sales but eventually someone might do the same about you and this whole controversial cycle continues.

Instead focus on helping people solve their problems or get what they need and want using what you know and provide value in your offer.

i know this is old school advice since you heard many marketers saying the same thing.

But it is the most and only effective strategy for building long-term passive income.
- Thanks
- 1 reply
Signature
Get My FREE Course On Affiliate Marketing
{{ DiscussionBoard.errors[11094924].message }}
- Lavar Ball 9 years ago
  
  Thanks amuro! I am getting a lot of media hits lately but mostly because of negative stuff. But heck, publicity is good.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[11094937].message }}
  
  discrat 9 years ago
  
  Originally Posted by Lavar Ball
  
  Thanks amuro! I am getting a lot of media hits lately but mostly because of negative stuff. But heck, publicity is good.
  
  Lavar, it can be very powerful if used properly. No doubt. I use it all the time.
  
  Not necessarily tabloid type negative stuff with celebrities. Sometimes stuff dealing with unethical Marketers and specific cases.
  
  But what Controversy can do is engage and attract people and ultimately get their Attention.
  Which is crucial in any type of Marketing
  
  But it should be done sparingly, imo
  
  - Robert Andrew
  
  Thanks
  
  {{ DiscussionBoard.errors[11095320].message }}
powerchord 9 years ago

Originally Posted by Lavar Ball

Is creating negative controversy to stir up public interest in your product unethical?

I find it interesting that your pic is LaVar Ball and your topic is about controversy.

On to the topic, I'm not sure if the motto bad publicity is still publicity is still as good as they say.
- Thanks
- 1 reply
Signature

test test test test test test test test test test
{{ DiscussionBoard.errors[11094967].message }}
- Lavar Ball 9 years ago
  
  But then, you noticed me. So, it works.
  
  Thanks
  
  {{ DiscussionBoard.errors[11094969].message }}
Swapnil Tiwari 9 years ago

Looking at your name, I'm sure what LaVar is up to.
He has managed to start his own shoe line with the starting shoe worth 495.
Lonzo ain't even a proven NBA superstar yet!
All the credit goes to the negative publicity stunts pulled by LaVar.

Also he's managed to sell some of them. So I think we can draw the conclusion that negative marketing doesn't always harm the product.
- [ 1 ] Thanks
Signature
Got my first Clickbank Sale within 24 hours from this Twitter Method. After struggling for 3 months with no success!
{{ DiscussionBoard.errors[11094968].message }}
Eduard Stinga 9 years ago

If you feel that it will work and as long as it's legal and you can sleep well at night, I'd say go for it
- [ 1 ] Thanks
Signature

Royalty Free Video Assets:
Stock Animation | GIF Animations | Vectors
{{ DiscussionBoard.errors[11095038].message }}
quadagon 9 years ago

Originally Posted by Lavar Ball

Is creating negative controversy to stir up public interest in your product unethical?

Whilst I would never partake in negative publicity at someone else it is a tactic I've used for client book sales.

With an author's permission I have both promoted a book whilst simultaneously tried to get it band.

The negative aspects feed better into the press so it's easier to get stories told this in turn highlights the book.

You have to be careful with it to get the balancing act right but it can be very profitable.
- [ 1 ] Thanks
Signature

I've got 99 problems but a niche ain't one
{{ DiscussionBoard.errors[11095080].message }}
depotgang 9 years ago

Very interesting question, but any publicity is good publicity...usually. Fact is I would not use this approach in a real business, it just opens you up for all sorts of attacks, and potential chagebacks, refunds etc.
- [ 1 ] Thanks
Signature

Learn how to start your own Solo Ad Business without an autoresponder or build a list. It's Fast Fun and Profitable. https://soloadmasterclass.com/
{{ DiscussionBoard.errors[11095326].message }}
Michael Meaney 9 years ago

Originally Posted by Lavar Ball

Is creating negative controversy to stir up public interest in your product unethical?

Are you deceiving anybody?

Or are you taking one side of a debate / creating a debate and polarizing the audience?

The thing about effective controversy is; it only repels a portion of the audience while attracting another.

For example, I dislike people who sell/buy get rich quick scams.

I'm vocal about it. Some customers & 'marketers' dislike me for it. Good. That's the point.

Here, I'm repelling the people I don't want as students while attracting the people who I want to work with.
- [ 1 ] Thanks
Signature

--> NEW TRAFFIC METHODS <--
{{ DiscussionBoard.errors[11095402].message }}
benelijah 9 years ago

Are you creating controversy about

1. Your own product?
2. Your own ideas and theories?
3. About certain ideas, theories or strategies that other people have (that you disagree with)? or
4. Someone else's product (so that you can divert them to your own product)?

The first three I think are ok. The fourth is certainly unethical.
- [ 1 ] Thanks
Signature
==>> This Insane FREE Traffic Hack Lets Me Secretly STEAL Unlimited Visitors From High Traffic Sites to Build My List and Earn Massive Commissions! <<==
{{ DiscussionBoard.errors[11095467].message }}