How Hairy Embarrassing Niches Evolve

14 replies
Think about...

Skin.

Male skin.

Female skin.

For the most part, it's kinda sorta... skin, right?

If so....

Why do you think there's mens razors and womens razors?

Do they use different blades?

Do women hold a razor differently than men?

https://blog.hubspot.com/marketing/w...zors-marketing

has a fascinating overview of the woman's razor industry...

And shows how marketers used advertising to get women to change their grooming habits!

Definitely read the article, but my fav takeaways include:

Because STYLE changed, more skin was exposed.... so more opportunities to embarrass people if they have MORE hair showing.

From there, the action of shaving was positioned as a NECESSITY (and don't you want the bare necessities of life?).

And evolution occurred.

You could say, advertisers took advantage of changing styles to CREATE a previously non-existent need....

That has stayed with us today.

Apparently there ARE differences between mens and womens razors:

The Shave Angle

A different head arc

But that's the razor casing...

... NOT the actual blade itself.

Fascinating stuff!

Your takeaway?

Always be on the lookout how you can profit from growing trends.

Enjoy!
#embarrassing #evolve #hairy #niches
  • Profile picture of the author Dan Riffle
    A solid marketing lesson on a marketing forum...in the Off Topic section. Do the mods even understand what goes on here?
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  • Profile picture of the author timokeefe
    I've just moved this over to the MIMDF
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    I'm part of the Warrior Forum team, hit me up with any suggestions that could help improve the forum!

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    • Profile picture of the author barbling
      Morn! That's odd - I thought I had posted it there originally?

      Where did I post it?

      Thanks!!
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    • Profile picture of the author Jason Ladlee
      Originally Posted by timokeefe View Post

      I've just moved this over to the MIMDF
      Apparently someone disagreed with you...
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      • Profile picture of the author DWolfe
        Originally Posted by Jason Ladlee View Post

        Apparently someone disagreed with you...
        Yes they moved it back to the off topic forum again. Tim please educate the Moderators here. Over riding a Admin makes your moderators, look like a bunch of Amateurs.
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  • Profile picture of the author Oziboomer
    Originally Posted by barbling View Post

    Always be on the lookout how you can profit from growing trends.
    Hey Barb. . .is that a pun? - growing trends?

    I kinda got the picture of you navel gazing as revealing ever more skin became the norm.

    Now seriously this is what all marketing is about.

    Not revealing skin but. . .

    Articulating what the prospect is thinking and creating or in the case of the razor "recreating" the product to match the needs of the audience.

    It's why adding the word "for" + "your target market" works so well for just about any product.

    It why it is also easy to break into a niche by sub-dividing into more specific targets within the market.

    For example.

    Razors for Women

    Razors for Young Women

    Razors for Young Women with problem skin

    Razors for Young Women with problem skin who want to be fashionable this summer

    Razors for Young Women with problem skin who want to be fashionable this summer and find a new partner before fall.

    If you ever need inspiration you only need to look at the cosmetics isle or the pet food isle of any supermarket.

    Look at nappies, toothpaste or suntan lotion or cat food and you can see how this works for the big players in FMCG.

    One thing I was thinking was with the success of Dollar Shave I wonder what their demographics of their purchasers were. Maybe I should buy some shares and find out or dig a little.

    I suspect a large percentage of their purchasers might be female.

    Not because they are using the product but because they want to make their partner's lives easier.

    Best regards,

    Ozi
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  • Profile picture of the author discrat
    Such a hairy situation. Sorry couldn't resist
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  • Profile picture of the author yukon
    Banned
    We've got bush! - Dudley 'Booger' Dawson
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    Hi
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  • Hi Barb, this is a huge trend. I never thought about shaving this way, and this opens up a whole new world for affiliates and website owners around the world.

    Thanks for this post.
    See you soon,
    Alessandro
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  • Profile picture of the author sweet silk
    Razor off topic........
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  • Thing is, betweenya sexes, you got hair as sweeps offa flesh so lusho it is like it got grown from seed by angels ... thenya got frickin' GUY HAIR.

    So I figure:

    diffrent needs, diffrent tactile solutions, diffrent blades

    cos hey, I ain't got much facial to de-frickin-stubble, so I would rather wanna hold sumthin' dinky -- an' targeted deep 4 femnin' fissure steada malesyfronto fizzog.

    tbh I jus' wanna know next guy lickin' my pits ain't gonna suffer in the TASTE BUD RUPTURE SCENARIO THEME PARK.

    Originally Posted by Oziboomer View Post


    Razors for Young Women with problem skin who want to be fashionable this summer and find a new partner before fall.

    Ozi
    An' plz can I get a dinky pink rubber handle for when I am in the shower shavin' my fanjzilla prior to back-to-back re-runsa ... *flush* ... *swoon* ... *grunt like an animal* ... SHERLOCK!

    I would love for that so much rn, razor manifesto guys...
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  • Profile picture of the author David Beroff
    I'm shocked, shocked, that we have twelve posts on this topic, including one from our resident Princess, and not one person, (not one!), has touched on pubic hair removal: 84% women report partial, and 62% report complete removal. (Source) Talk about the invisible hand of the market!
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