Based on my IM experience; No, this is the beginning of spending and the rest is coming up.
Of course keeping away SEO approach as it requires high time consuming learning efforts and he will stay out of earning for about 6-10 months until Google get satisfied upon him and get ranked to the first page, so, SEO is out of here.
It's the paid traffic which he'll gonna need to dive in, so in my opinion, 200$ is too low to keep the business self-automated. But, i wanted to know if i'm wrong about this and there is possibility for someone to start with a total budget of 200$ or some like it.
Introducing Solo ads, PPC, and other Must be Paid Services.... What you think?