Which gives higher ROI? Bing Ads or Google Ads?

11 replies
Which gives a higher return on investment? As far as I know Bing Ads cost less than Google Ads as the demand for Bing Ads is very low. So the investment has to be lesser on Bing Ads to get the same number of clicks or impressions. But the user base of google is HUGE! So which one shall I invest on?
#ads #bing #google #higher #roi
  • Profile picture of the author discrat
    For me ?? Bing Ads just because the Expense is so much less. I have personally gotten away from Adwords because of this very issue


    - Robert Andrew
    {{ DiscussionBoard.errors[11099547].message }}
    • Profile picture of the author omeeishrak
      Thanks a lot! How much percentage ROI can be made in average in Bing Ads?
      {{ DiscussionBoard.errors[11099552].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by omeeishrak View Post

        Which gives a higher return on investment? As far as I know Bing Ads cost less than Google Ads as the demand for Bing Ads is very low. So the investment has to be lesser on Bing Ads to get the same number of clicks or impressions. But the user base of google is HUGE! So which one shall I invest on?
        Originally Posted by omeeishrak View Post

        Thanks a lot! How much percentage ROI can be made in average in Bing Ads?



        This is nonsense.

        What anyone else has for a ROI has nothing to do with you.

        For all you know everyone else is either a pro or sucks at PPC. Their conversions are irrelevant.

        You have to do your own testing on both Google and Bing If you want a real answer.
        Signature
        Hi
        {{ DiscussionBoard.errors[11099589].message }}
        • Profile picture of the author omeeishrak
          Okay! Thank you!
          {{ DiscussionBoard.errors[11099593].message }}
        • Profile picture of the author Sid Hale
          Use Oziboomer's guidance (from his two replies above) and keep in this in mind.

          Originally Posted by yukon View Post

          What anyone else has for a ROI has nothing to do with you.

          For all you know everyone else is either a pro or sucks at PPC. Their conversions are irrelevant.
          There are no shortcut answers to your questions, and how well someone else does has NOTHING to do with how well you'll do. The ad platform has much less bearing on the results than your unique abilities at using those platforms (ad content, ad placement, etc.)
          Signature

          Sid Hale
          Coming Soon... Rapid Action Profits (Pro)

          {{ DiscussionBoard.errors[11099747].message }}
    • Profile picture of the author omeeishrak
      And how shall the ads be? any different from Google?
      {{ DiscussionBoard.errors[11099556].message }}
  • Profile picture of the author Oziboomer
    Originally Posted by omeeishrak View Post

    Which gives a higher return on investment? As far as I know Bing Ads cost less than Google Ads as the demand for Bing Ads is very low. So the investment has to be lesser on Bing Ads to get the same number of clicks or impressions. But the user base of google is HUGE! So which one shall I invest on?
    There are buyers searching on each and it more comes down to putting a few things in place to generate the best results.

    Simplistically--->

    Set up and segment your campaigns correctly.

    Target buyer keywords

    Write the best copy for your ads.

    Set up landing pages for each campaign.

    Monitor and modify your campaigns accordingly.

    Always be running split tests and picking winners.

    Weed out the garbage.

    Best regards,

    Ozi
    {{ DiscussionBoard.errors[11099553].message }}
    • Profile picture of the author omeeishrak
      How do I know that my campaign has been set up and segmented correctly?
      {{ DiscussionBoard.errors[11099559].message }}
      • Profile picture of the author Oziboomer
        Originally Posted by omeeishrak View Post

        How do I know that my campaign has been set up and segmented correctly?
        So the big mistake most people make is putting all their keywords in one campaign.

        You are better off breaking out each sub niche or group of keywords into individual campaigns that have two ads with say a different headline in each but both sending to the same landing page.

        Run the split 50/50 and see which converts better.

        After there is a clear winner cull the loser and add another to test or refine further.

        If you segment out your campaigns you can control bidding and budgets much better also.

        When you find winners you can back them because they are in their own campaign rather than mixed in with a ton of others you don't want to spend money on.

        best regards,

        Ozi
        {{ DiscussionBoard.errors[11099577].message }}
        • Profile picture of the author omeeishrak
          Thanks for the crystal clear explanation.
          {{ DiscussionBoard.errors[11099628].message }}
  • Profile picture of the author ryanbiddulph
    Bing seems like it offers a greater return from what I have read. Just because Ads on the Big G are more expensive, and the chances of landing more targeted traffic through that competitive engine feels like they are dwindling.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11099656].message }}

Trending Topics