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Only 50% of people who opt-in to my list are actually confirming their subscriptions

by chaseandrews
26 replies
Hi All,

Thanks in advance for any help!

I have an opt-in page converting great around 35-40%, but only half of the people who opt-in are actually confirming their subscriptions. Is this normal??



Thanks,
Chase
#50% #confirming #list #optin #people #subscriptions
  • Profile picture of the author Michael Meaney
    Are the rest spam sign ups?
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  • Profile picture of the author agmccall
    On the page that tells people to confirm their subscription are you telling them to check their spam folder for the confirmation email in case it ends up their

    al
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  • Profile picture of the author 199domain
    It is normal. These subscribers are not serious to do business in the long terms, they either want to check or instant download for giveaway freebies.

    So, if they did not confirm the subscription, let them be. This should reduce the useless list of which might pile-up your email contact list resulted you have to pay an expensive monthly fee to the email marketing company.
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    • Profile picture of the author chaseandrews
      Good point. Thanks 199domain!
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  • Profile picture of the author yukon
    Banned
    Only 50% of people who opt-in to my list are actually confirming their subscriptions
    Delete 50% of your list and you'll have a 100% confirmed list.
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  • Profile picture of the author Kurt
    Use an email service that allows single opt-in.
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    • Profile picture of the author discrat
      Originally Posted by Kurt View Post

      Use an email service that allows single opt-in.
      Yeah there has been debate going on about this for years.Should I have confirmed optin or not.

      And tests have been done showing that with single Optin , Marketers make much more money in the long run.


      - Robert Andrew
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      • Profile picture of the author chaseandrews
        A single opt-in meaning they don't have to confirm anything, right?
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      • Profile picture of the author Kurt
        Originally Posted by discrat View Post

        Yeah there has been debate going on about this for years.Should I have confirmed optin or not.

        And tests have been done showing that with single Optin , Marketers make much more money in the long run.


        - Robert Andrew
        There really isn't a debate. Everyone that will double optin will single optin. So, with single optin you have everybody that would have opted in PLUS the other 50% (in this example that didn't).

        How valuable the other 50% is may be questioned, but if it is greater than 0, then it's better. At worst single optin is the same.

        Get them on the list, then remove inactives some time down the road, whether they would have been double or only single optins.
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        • Profile picture of the author yukon
          Banned
          Originally Posted by Kurt View Post

          There really isn't a debate. Everyone that will double optin will single optin. So, with single optin you have everybody that would have opted in PLUS the other 50% (in this example that didn't).


          It's not that simple and odds are it won't matter.

          People don't confirm for multiple reasons.
          • Sent to junk folder.
          • Rarely use email.
          • Buried in email.
          • Don't care after a few minutes.
          • Bot subscribers.
          • Died.
          • Bored with niche.
          • Window shopper.
          • etc...
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          • Profile picture of the author Kurt
            Originally Posted by yukon View Post

            It's not that simple and odds are it won't matter.

            People don't confirm for multiple reasons.
            • Sent to junk folder.
            • Rarely use email.
            • Buried in email.
            • Don't care after a few minutes.
            • Bot subscribers.
            • Died.
            • Bored with niche.
            • Window shopper.
            • etc...
            It is that simple. Every one of your reasons can also apply to people that did confirm their optin. Get them on your list, then instead of guessing and making up reasons, see which are active and which aren't. Simple.
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        • Profile picture of the author chaseandrews
          That's a good point. If just one sale comes from group it would be worth it
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          • Profile picture of the author quadagon
            Originally Posted by chaseandrews View Post

            That's a good point. If just one sale comes from group it would be worth it
            That depends on how much profit you make on the sale compared to the extra cost associated with your auto responder.
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  • Profile picture of the author Frank Donovan
    As has been said, switch to unconfirmed opt-in. Otherwise, all you're doing is losing potential customers.

    There'll be better (and more accurate) ways down the line to filter your prospects once you've got them on your list.
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    • Profile picture of the author chaseandrews
      That's an interesting idea. So you think its worth it to get their email address even though they aren't willing to click a button to confirm their subscription?
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      • Profile picture of the author Frank Donovan
        Originally Posted by chaseandrews View Post

        That's an interesting idea. So you think its worth it to get their email address even though they aren't willing to click a button to confirm their subscription?
        Yes. For a start, I wouldn't necessarily assume they're all unwilling - many will simply neglect to check their inbox or put it off until later. Secondly, when you say "worth it", what extra work are you risking? You've already done the hard bit in getting them to type in their email from scratch.

        And really, what's the downside? If the argument is that confirmed opt-ins are more likely to be serious buyers (not something I've found to be true, by the way), then you'll have all those on your list anyway. Plus you'll be getting, by your figures, at least the same number again of unconfirmed subscribers.

        Further along, you'll be able to prune your list of subscribers by their actual responsiveness or any other criteria you want.
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        • Profile picture of the author chaseandrews
          What are the risks of unconfirmed opt-ins? I'm reading a few things about people with malicious intent and spammers, etc. How could someone be malicious on an email list?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by chaseandrews View Post

        So you think its worth it to get their email address even though they aren't willing to click a button to confirm their subscription?
        No, it's useless that's why I said delete them.

        It happens to everyone, nothing you can do about it.
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      • Profile picture of the author DIABL0
        Originally Posted by chaseandrews View Post

        That's an interesting idea. So you think its worth it to get their email address even though they aren't willing to click a button to confirm their subscription?
        You don't know why they didn't confirm and you can't definitely say that they aren't really interested because of it.

        I would rather get 100% of the subscriptions and later prune the unresponsive users, instead of assuming that those that don't confirm wouldn't have been worth keeping.
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  • Profile picture of the author DIABL0
    I would use single opt-in.

    You can always prune any users that aren't responsive.

    Whatever you are giving away as the incentive to opt-in. Make it clear that access to it will be emailed to them. That way users won't be inclined to use a fake email address just to get the giveaway.
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  • Profile picture of the author creditmoney
    hey it is happening because the traffic is not targeted or need full visitors so focus on that really convert for you
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  • Profile picture of the author Mabu Map
    That's why nowadays there are a lot of affiliate marketers buying aweber single opt-in.

    You got a half of those opt-in confirm? That's really high percentage my friend,

    I was even got lower that that. That's why i had to change it into single opt-in now.
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    • Profile picture of the author chaseandrews
      How did moving to a single opt-in impact conversions?
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  • Profile picture of the author depotgang
    Honestly...use single optin In some markets that number can be as high as 90%. Its a complete waste of leads to use double opt in. Sure you get some phony email addresses, but they will bounce and can be removed from your list
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  • Profile picture of the author Edwin Torres
    I stopped using double optin YEARS AGO! Stop that and ONLY use single optin. You'll keep all your subscribers... and you'll make more money.

    With double optin, the confirmation email gets lost in the spam folder all the time. Or people just forget to do it. Or... they might not know they HAVE to confirm.

    Avoid all that and just go single optin.
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