Product Selection Made Easy (For Affiliates)
Choosing quality products is an important part of every affiliate campaign, because you want to make sure that you are setting up campaigns around products that are likely to convert.
This means that you need to spend time carefully researching and evaluating products in order to choose winners. Your ability to generate commissions and convert visitors into buyers depends on the quality and brand of the products you choose.
When it comes to choosing a niche, there are two methods that will help you get started:
1) Choose a niche that is evergreen
2) Identify demand and profitability based on existing competition
One of the most important things you can do is first evaluate and identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to penetrate the market with your campaigns.
There's no sense in trying to find an untapped niche market. There are few of them out there and those that exist would take a lot of work in order to penetrate. Then, you'd have to condition buyers, research angles and test out different campaigns and approaches before you determine what was successful.
Forget about that! It's always easier to make money in niches that are already proven to be profitable, because if you do that, you'll instantly maximize your chances of building a successful campaign.
Evaluating markets doesn't have to be difficult. Your primary objective is to determine the viability of a market based on existing demand and buyers.
You do this a number of different ways, including by researching the number of products in the market versus the demand / size of the customer base. In most cases, you'll be able to determine the viability of a market, (or even a specific product) in a matter of minutes just by using a combination of market research with search engine research.
You always want to conduct as much research about your markets aspossible so that you can really understand what your target audience is interested in and create compelling campaigns that 'speak their language', essentially communicating directly to your target audience.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you could create
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with, needing
help with.
In other words, pay attention to who you are selling to before you
determine what you are going to sell and your campaigns will be successful.
It's likely that you've already got most of the research you need right in
your own memory bank. Think about the general health market and then
dissect it so that you have 10-15 health related niches to evaluate.
Health - General / Broad Market
Segments include:
- How to lose weight
- How to prevent /cure acne
- Gout
- Menopause
- Pregnancy
Rinse and repeat this formula with any broader topic and you'll likely find a handful of desperate markets.
Relationships - General/Broad Market
Segments include:
* Get your ex back
* Avoid Divorce/ Repair Marriage
* Improve Sex Life
* Pick Up Women / Men
These are desperate markets that consist of highly motivated prospects who are anxiously looking for a solution or answer to their problem.
Keep in mind that the best markets consist of buyers who are looking to relieve their pain whether emotional, physical or mental.
Take down notes of possible products and niche markets that look interesting to you. Then, search for related forums, groups and blogs to determine what people are looking for, how big the market is and what is currently in demand.
Then, investigate keywords to determine how much competition is in the
marketplace as well as how many searches take place each month for specific keyword phrases relating to each niche market.
Here are a few resources to further help you find and evaluate potential niche markets:
NicheBot:
http://www.nichebot.com
Google Trends
http://www.Google.com/trends
Google Trends reveals the current popularity of a search term (keyword)
and provides you with related resources (including articles, blogs and
news).
Trend Watching
http://www.TrendWatching.com
Compete
http://www.Compete.com
Amazon Best Sellers
http://www.amazon.com/gp/bestsellers/books
Yahoo Buzz
http://buzz.yahoo.com
CB Analytics
http://www.CB-Analytics.com
Enjoy your promotion!
This means that you need to spend time carefully researching and evaluating products in order to choose winners. Your ability to generate commissions and convert visitors into buyers depends on the quality and brand of the products you choose.
When it comes to choosing a niche, there are two methods that will help you get started:
1) Choose a niche that is evergreen
2) Identify demand and profitability based on existing competition
One of the most important things you can do is first evaluate and identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to penetrate the market with your campaigns.
There's no sense in trying to find an untapped niche market. There are few of them out there and those that exist would take a lot of work in order to penetrate. Then, you'd have to condition buyers, research angles and test out different campaigns and approaches before you determine what was successful.
Forget about that! It's always easier to make money in niches that are already proven to be profitable, because if you do that, you'll instantly maximize your chances of building a successful campaign.
Evaluating markets doesn't have to be difficult. Your primary objective is to determine the viability of a market based on existing demand and buyers.
You do this a number of different ways, including by researching the number of products in the market versus the demand / size of the customer base. In most cases, you'll be able to determine the viability of a market, (or even a specific product) in a matter of minutes just by using a combination of market research with search engine research.
You always want to conduct as much research about your markets aspossible so that you can really understand what your target audience is interested in and create compelling campaigns that 'speak their language', essentially communicating directly to your target audience.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you could create
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with, needing
help with.
In other words, pay attention to who you are selling to before you
determine what you are going to sell and your campaigns will be successful.
It's likely that you've already got most of the research you need right in
your own memory bank. Think about the general health market and then
dissect it so that you have 10-15 health related niches to evaluate.
Health - General / Broad Market
Segments include:
- How to lose weight
- How to prevent /cure acne
- Gout
- Menopause
- Pregnancy
Rinse and repeat this formula with any broader topic and you'll likely find a handful of desperate markets.
Relationships - General/Broad Market
Segments include:
* Get your ex back
* Avoid Divorce/ Repair Marriage
* Improve Sex Life
* Pick Up Women / Men
These are desperate markets that consist of highly motivated prospects who are anxiously looking for a solution or answer to their problem.
Keep in mind that the best markets consist of buyers who are looking to relieve their pain whether emotional, physical or mental.
Take down notes of possible products and niche markets that look interesting to you. Then, search for related forums, groups and blogs to determine what people are looking for, how big the market is and what is currently in demand.
Then, investigate keywords to determine how much competition is in the
marketplace as well as how many searches take place each month for specific keyword phrases relating to each niche market.
Here are a few resources to further help you find and evaluate potential niche markets:
NicheBot:
http://www.nichebot.com
Google Trends
http://www.Google.com/trends
Google Trends reveals the current popularity of a search term (keyword)
and provides you with related resources (including articles, blogs and
news).
Trend Watching
http://www.TrendWatching.com
Compete
http://www.Compete.com
Amazon Best Sellers
http://www.amazon.com/gp/bestsellers/books
Yahoo Buzz
http://buzz.yahoo.com
CB Analytics
http://www.CB-Analytics.com
Enjoy your promotion!