Double VS single opt in AS A PRODUCT VENDOR

13 replies
hi

hope there's an expert here who can help me to get a little bit clear about this issue.

as a seller, do you choose double or single opt in? what's your experience? how do you make them confirm your subscription - is a free ebook or course a bad idea (because they'll only receive affiliate links in future)?
#double #opt #product #single #vendor
  • Profile picture of the author Edwin Torres
    I ALWAYS go single optin. That way you will never lose a subscriber to BS (ie. the confirmation email went to spam... or they forgot to confirm). If you're building a buyers list single optin is a necessity. Why would you make a customer jump through so many hoops?
    {{ DiscussionBoard.errors[11102786].message }}
  • Profile picture of the author Michael Meaney
    I do the opposite to Edwin and ALWAYS do double opt-in... if they opt-in for a lead magnet.

    If they make a purchase then they are automatically moved onto the buyer's list, which is single opt-in.

    There's no right or wrong way to do it, you might have different reasons for each type.
    {{ DiscussionBoard.errors[11102802].message }}
  • Profile picture of the author DIABL0
    I favor single opt-in so that 100% of those that subscribed get added.

    If a user fails to confirm when using double opt-in, there is no way to know for sure why it happened and that the fact that it did happen, meant that they were any less interested than someone that did opt-in.

    You can always, later on, prune any user that become unresponsive.

    Additionally, you could make it known that whatever the lead magnet is that the users will receive for opting in, will be sent to their email. This should help stem off getting fake emails. Since they will know that it will be sent to their email. Which can be nothing more than links to the lead magnet.

    That's my 2 cents.
    Signature
    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    18 Years Exp . . . . . . . . . . . . Email - CPA - PPL
    {{ DiscussionBoard.errors[11102816].message }}
  • Profile picture of the author indy5002017
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11104018].message }}
    • Profile picture of the author helisell
      I'm with Michael Meaney above.

      Double opt in for the freebie then onto a single opt in buyers list.

      I think the main reason for double opt in initially is twofold.

      1. To avoid spam/fake emails in your system.

      2. If they don't confirm to your opening freebie offer you won't be able to mail them from most autoresponders anyway so no point paying for them.
      Signature

      Making Calls To Sell Something? What are you actually saying?
      Is there any room for improvement? Want to find out?

      {{ DiscussionBoard.errors[11104107].message }}
  • Profile picture of the author ryanbiddulph
    I do the double opt in route. Because this ensures you have a quality list. I am not as much into focusing on big numbers, and I don't fear confirmation emails go to spam. I'd rather have quality folks who are looking for the confirm mail, click the link and prep for my list. This is more about having posture and less about focusing on numbers.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11104162].message }}
  • Profile picture of the author Neal01
    I always go single optin.

    Not many people are going to click the confirmation link so you miss out on leads.

    The main thing to focus on when building a list is not making sales, it's building rapport, trust and providing value. If they like what you, they will want to open you emails and look out for what you are emailing them.

    Focus on the value and people will want to hear from you but if you only try to sell, they probably already get a lot of that so they will just add you to the long list of people that are messaging them trying to promote things.

    Building a business online is a long term strategy so don't be in a rush to make the sale.
    Signature

    If want to make a full time living using just your mobile phone, watch this video for details Watch the video here

    {{ DiscussionBoard.errors[11104270].message }}
  • Profile picture of the author boblyle
    I'm a single opt in guy myself. After much consideration and lost subscribers due to not confirming, I've decided that single opt in is best for me.
    Some would argue that having your subscriber confirm that they want to hear from you is a better option and the subscriber is more 'targeted'. I would rather delete those subscribers that have not opened nor clicked on any links in around 3 months.
    I do however send the subscribers to a thank you page that explains they must go to their email to get the info.
    Anyway you do it, you're building your list. Congrats
    Signature
    Drop shipping is a Dying Model
    This is the New Wave of E-Commerce
    {{ DiscussionBoard.errors[11105540].message }}
  • Profile picture of the author Eduard Stinga
    This is quite a debate, always has been in the Internet Marketing world.

    However, as a vendor, I've never seen anyone using double optin when selling a product, only single.

    Double optins are still in use though for lead magnets, where they make more sense, but for a vendor, no. It's implied and expected to receive emails when you buy something. If you add it to your ToS as well, you'll be fine.
    {{ DiscussionBoard.errors[11105769].message }}
  • Profile picture of the author troy23
    I prefer double opt in as I don't like to pay for monthly subscribers who are time wasters. If someone is not prepared to confirm their email address then they were not serious in the first place and will never buy any product put in front of them.
    {{ DiscussionBoard.errors[11105911].message }}
    • Profile picture of the author DeanJames
      Originally Posted by troy23 View Post

      I prefer double opt in as I don't like to pay for monthly subscribers who are time wasters. If someone is not prepared to confirm their email address then they were not serious in the first place and will never buy any product put in front of them.
      Some of them may (will) never see your confirmation message.
      Signature
      Complete Blogging Course and List Building Kit:
      100% FREE Download - Click HERE

      {{ DiscussionBoard.errors[11106952].message }}
  • Profile picture of the author Hedgestone
    I use both ... Guess it depends on some niches.

    Biz Opp - DOI

    Coupons - SOI
    {{ DiscussionBoard.errors[11106958].message }}
  • Profile picture of the author clairelynn23
    I favor single opt in.
    {{ DiscussionBoard.errors[11107840].message }}
  • Profile picture of the author Steve L
    I agree with double opt-in always. I rather have a smaller, higher quality list than a bigger, lower quality one.
    {{ DiscussionBoard.errors[11107889].message }}

Trending Topics