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Email Blasts and images

by blur
8 replies
Just curious on the pros vs cons of using images in your email blasts? I am under the impression that it's just like web design where no important information should go into an image as most people won't click the 'download images' link from their email client.
#blasts #email #images
  • Profile picture of the author blur
    Thanks!

    So can I put video into my emails? I'm using constant contact and I don't know if they will let me.
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  • Profile picture of the author Reg McMicking
    You can use images with iContact if you use their HTML templates.
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  • Profile picture of the author Adrian Jock
    Originally Posted by blur View Post

    I am under the impression that it's just like web design where no important information should go into an image as most people won't click the 'download images' link from their email client.
    If the image contains a call to action and the recipient doesn't see it (because images are not displayed - due to his email account settings), then your marketing message actually doesn't have a call to action. That's bad.

    For such cases you can repeat the call to action by adding text+link. However, you solve the issue for plain text readers but ... it may not look nice for HTML viewers who will see twice the same message.

    You can try to solve the last problem by asking subscribers from the very beginining (signup form) what they prefer to receive (HTML or plain text). However, you will not fully solve the issue because there will always be people asking for HTML newsletters but having their email accounts setup not to display images. There is nothing perfect when we talk about human beings and their stuff
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  • Profile picture of the author ngseosept
    If you must use images, make sure you keep them to a minimum. They might also be blocked by some mail filters so keep this in mind. Mix it up with text, and of course, interesting content. Link these images to the website to contribute to traffic.
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  • Profile picture of the author barbling
    I use both HTML and text...but also simply use ASCII images to make the visual impact.

    I never turn on images in my inbox, and figure I'm probably not alone in that.
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    • Profile picture of the author Aitor Astobieta
      I personally get annoyed by emails with images or videos on them. I only want to see plain text when I am reading an email.

      Maybe I am a weirdo?

      But nevertheless, I recommend what Nathan said:

      • Point people to a page with images and video (a blog anyone?)
      Why is this? When I am reading my emails, I want to get things done quickly. I don't have time to contemplate pretty graphics.

      But when I get taken to a blog, I feel more relaxed, and I can look at graphics and videos until the cows come home.

      Think of emails as gateways to other parts of your online business like a blog, salesletter, YouTube video, whatever....
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