How can I find people who want to buy musical instruments?

35 replies
I have a new business model which works basically like this:
  1. User asks for a quote on a musical instrument
  2. We find the cheapest price for that instrument from our network of retailers
  3. We either process the sale on our site, or send them to the supplier site and take a commission

It's simple, free for the users, the prices are the cheapest in USA, and we're receiving stacks of positive feedback from the 8000 Facebook followers we've gained in 8 weeks.

But.. we want to grow that audience substantially. We used Facebook Ads and had great results to begin with, then over the past few weeks the results have dropped right off and although we're still getting lots of post likes, we're not getting enough quote requests. The people who have purchased from us have been extremely happy at getting discounted gear, but we're struggling to find enough people who actually want to buy.

I've tried mentioning the service in relevant Facebook groups, forums, message boards, etc, but that's had very little response.

I need to find drummers & guitarists who are looking to buy new gear. Any ideas?
#buy #find #instruments #musical #people
  • Profile picture of the author fourkicks
    I should have also mentioned that we use two methods for collecting leads - our Facebook page, and our website. It tends to be easier to convert sales using Facebook Messenger chat rather than going back and forward on emails.
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  • Profile picture of the author Laksh
    A few thoughts, (incase if you have not tried them yet)

    1. On FB/Instagram/Twitter find the groups that coach or teach or share info regd ur products & reach out the admins for a pinned post, with a post that provides app coupon to the group members. You may need to pay for this to the admins. (Works much like paid ads).
    2. You can contact music bands locally or online and setup & send them a spl coupon.
    3. Setup a coupon & ask your existing customers to share it with friends & get/win a discount on their future purchases.
    4. Reach out to local schools/music tutors & let them know abt ur service & try to provide spl discount.

    Jst my 2cents ...
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    • Profile picture of the author fourkicks
      Originally Posted by Laksh View Post

      A few thoughts, (incase if you have not tried them yet)

      1. On FB/Instagram/Twitter find the groups that coach or teach or share info regd ur products & reach out the admins for a pinned post, with a post that provides app coupon to the group members. You may need to pay for this to the admins. (Works much like paid ads).
      2. You can contact music bands locally or online and setup & send them a spl coupon.
      3. Setup a coupon & ask your existing customers to share it with friends & get/win a discount on their future purchases.
      4. Reach out to local schools/music tutors & let them know abt ur service & try to provide spl discount.

      Jst my 2cents ...
      I like the idea around testing coupons with FB Group admins, thanks!
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  • Profile picture of the author Doan Chi Tin
    You can try another advertising method:

    1. Go to Google Keyword Planner and find the keyword which is searched from buyer (I know you are expert in your niche and know what to search)

    2. Make a wordpress blog and start promoting by SEO, Google Adwords

    3. Make sure to collect leads and set-up an autoresponder!
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  • Profile picture of the author Steve L
    Originally Posted by fourkicks View Post

    I have a new business model which works basically like this:
    1. User asks for a quote on a musical instrument
    2. We find the cheapest price for that instrument from our network of retailers
    3. We either process the sale on our site, or send them to the supplier site and take a commission

    It's simple, free for the users, the prices are the cheapest in USA, and we're receiving stacks of positive feedback from the 8000 Facebook followers we've gained in 8 weeks.

    But.. we want to grow that audience substantially. We used Facebook Ads and had great results to begin with, then over the past few weeks the results have dropped right off and although we're still getting lots of post likes, we're not getting enough quote requests. The people who have purchased from us have been extremely happy at getting discounted gear, but we're struggling to find enough people who actually want to buy.

    I've tried mentioning the service in relevant Facebook groups, forums, message boards, etc, but that's had very little response.

    I need to find drummers & guitarists who are looking to buy new gear. Any ideas?
    Here's 8k... https://www.reddit.com/r/Gear4Sale/
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    • Profile picture of the author fourkicks
      Originally Posted by Steve L View Post

      I've looked around Reddit a bit, but struggled to get past the "You may not use this community to sell retail/wholesale" clause.
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  • Profile picture of the author Carlino3
    I think musical forum would be a good place for you. Because there are lots of instrument lover. Try there. lol
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  • Profile picture of the author ElColmadon
    You have to more work on social media outlets.Facebook paid ads are really very beneficial to get targeted traffic or leads.
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  • Profile picture of the author King Ahmed
    the best way for finding people is to post your ad on google through google adwords and you will get traffic.

    all you need to know is keywords that most people uses to search for instruments or music and start getting traffic for your website where you have intrument or music for sale.
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  • Profile picture of the author ryanbiddulph
    Attract them through a self-hosted Wordpress blog that helps readers with their musical intrument questions/problems.
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  • Profile picture of the author Kes Writes
    1.) Use related facebook groups to post about your products and the advantages it has over competitors.
    2.) Post in niche related forums, interact and network.
    3.) Use related G+ communities
    4.) Also, don't forget to instagram to promote as it hottest thing right now.
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    • Profile picture of the author ryanbiddulph
      Big fan of FB groups here; especially ones with a heavy emphasis on engagement and not promotion. Hop on niche specific groups, share helpful insights and your links become more click worthy.
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      • Profile picture of the author fourkicks
        Thanks for the suggestions guys. Definitely FB groups seem to be the most obvious way to go, particularly if I can offer promotions to get the group admin to publish on my behalf. I'll look in to adding Instagram to the mix as well as a lot of people seem to like and comment on my photos on FB.

        For now using AdWords isn't a great option for me. I can't publish prices on my site and I've found that directing people to the site is not as effective as directing them to my FB page where I can interact more easily.
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        • Profile picture of the author Jonathan 2.0
          Originally Posted by fourkicks View Post

          Thanks for the suggestions guys. Definitely FB groups seem to be the most obvious way to go, particularly if I can offer promotions to get the group admin to publish on my behalf. I'll look in to adding Instagram to the mix as well as a lot of people seem to like and comment on my photos on FB.

          For now using AdWords isn't a great option for me. I can't publish prices on my site and I've found that directing people to the site is not as effective as directing them to my FB page where I can interact more easily.
          Aww. Well I wish you all the luck and success in the World fourkicks. I'm certain that if you're determined enough you will be successful..

          Good Luck.
          Jonathan
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          "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author Jason Moffatt
    Get a cheap used instrument and place it on Craigslist, Facebook groups, and any other bulletin boards or classified sites. You'll likely sell the instrument to someone but you'll also have a bunch of other leads from people that missed out on the sale. Reply to those people and say...

    "Hey Johnny, I'm sorry, I just sold the trumpet but I can pretty much hook you up with anything you want/need."

    Then close the deal.

    The trick here is to make the original offer soooo damn good that it gets a ton of replies. Then just follow up with those that missed out.
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    • Profile picture of the author rhealy29
      Originally Posted by Jason Moffatt View Post

      Get a cheap used instrument and place it on Craigslist, Facebook groups, and any other bulletin boards or classified sites. You'll likely sell the instrument to someone but you'll also have a bunch of other leads from people that missed out on the sale. Reply to those people and say...

      "Hey Johnny, I'm sorry, I just sold the trumpet but I can pretty much hook you up with anything you want/need."

      Then close the deal.

      The trick here is to make the original offer soooo damn good that it gets a ton of replies. Then just follow up with those that missed out.
      This is illegal.
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      • Profile picture of the author DABK
        What on earth makes it illegal?

        Originally Posted by rhealy29 View Post

        This is illegal.
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      • Profile picture of the author Jonathan 2.0
        Originally Posted by rhealy29 View Post

        This is illegal.
        I wouldn't say it's illegal however patronising your Prospects isn't a great way to start.
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        • Profile picture of the author DABK
          How is that patronizing anyone?

          You advertise you have an item to sell. You sell the item to the first person willing to pay your price. You talk to anyone else who calls you about the item after you sold the item.

          What's patronizing there? You offering something for sale for less than other people?

          Originally Posted by Jonathan 2.0 View Post

          I wouldn't say it's illegal however patronising your Prospects isn't a great way to start.
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by DABK View Post

            How is that patronizing anyone?
            Just my opinion.
            : )
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by DABK View Post

            What's patronizing there?
            I don't refer to my Prospects as "Johnny." They're Human Beings just like every Market. And treating them with respect goes a long way. (IMO.)
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            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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            • Profile picture of the author DABK
              Rhealy,

              That was not what was suggested. What was suggested was to advertise one item for a low amount. Sell that item to the first person willing to pay the low amount and talk to people who called after the item was sold and, instead of just saying, Sorry, I sold it, say Sorry, I sold it. However, I have other items and can produce something specifically for you. Are you interested in either?"

              Doing what you think was suggested should, indeed, be avoided, in my opinion too.

              Originally Posted by rhealy29 View Post

              Leaving an ad for an item you no longer have for sale up on a site with the intention of selling something else to the people that "missed out" is bait and switch. You're advertising an item you knowingly do not have for sale in order to sell something else.

              If it was an honest mistake of "whoops I left the ad up, sorry! But hey..." that'd be a different story. Intentionally leaving the ad up as a strategy to drum up leads from those that "missed out" is false advertising.
              Jonathan, I see. I took it as an example: A real human being named Johnny calls you and you say, "Johnny, that one's sold. However..."
              Originally Posted by Jonathan 2.0 View Post

              I don't refer to my Prospects as "Johnny." They're Human Beings just like every Market. And treating them with respect goes a long way. (IMO.)
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              • Profile picture of the author rhealy29
                Originally Posted by DABK View Post

                Rhealy,

                That was not what was suggested. What was suggested was to advertise one item for a low amount. Sell that item to the first person willing to pay the low amount and talk to people who called after the item was sold and, instead of just saying, Sorry, I sold it, say Sorry, I sold it. However, I have other items and can produce something specifically for you. Are you interested in either?"

                Doing what you think was suggested should, indeed, be avoided, in my opinion too.



                Jonathan, I see. I took it as an example: A real human being named Johnny calls you and you say, "Johnny, that one's sold. However..."
                You may be right, but in my mind and for my money, if you don't take the ad down immediately once something has been sold in an attempt to drum up further leads, that's a bait and switch. At the very least it's unethical. And if you do put up an irresistible ad, and then actually agree to sell it right away and DO take the ad down, how many more leads can it possibly generate?

                It's misleading, plain and simple. If it isn't illegal, it borders on it. And IMO it's totally unethical advertising.
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                • Profile picture of the author DABK
                  I put up an ad, go about my day. In the evening, I check my messages. There's 12 people who're interested. I call them back in the order they called me. The 1st one buys. I take down the ad. Do I not talk to the 11 that couldn't buy because I sold it to the first one?

                  What if the 1st 5 don't buy because, though the price is great, the item is not the right color? Do I not ask them if they'd be interested in me getting them one of the right color? Do I not talk to the remaining 6?

                  It's only in your mind that this cannot be done without being misleading.

                  The point of the very low price is to get lots of people to call and leave you a message expressing their interest.

                  There's nothing misleading in setting a price low enough that it would get a lot of people to be interested?

                  What if I have 6 such items? Should I put up an ad and as soon as someone buy, take down the ad and put it back up the next second? Again and again, till I sold all 6?

                  Ever been to a store that advertised something at 30% off as long as supplies last? Do you think it's wrong of them to let people who ask about the sale after the supplies are gone buy other items in the store? Do you think it's wrong of them to tell those people the item they ran out of will be replenished the following week and they can have it at full price at that time?

                  Originally Posted by rhealy29 View Post

                  You may be right, but in my mind and for my money, if you don't take the ad down immediately once something has been sold in an attempt to drum up further leads, that's a bait and switch. At the very least it's unethical. And if you do put up an irresistible ad, and then actually agree to sell it right away and DO take the ad down, how many more leads can it possibly generate?

                  It's misleading, plain and simple. If it isn't illegal, it borders on it. And IMO it's totally unethical advertising.
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                  • Profile picture of the author rhealy29
                    Originally Posted by DABK View Post

                    I put up an ad, go about my day. In the evening, I check my messages. There's 12 people who're interested. I call them back in the order they called me. The 1st one buys. I take down the ad. Do I not talk to the 11 that couldn't buy because I sold it to the first one?

                    What if the 1st 5 don't buy because, though the price is great, the item is not the right color? Do I not ask them if they'd be interested in me getting them one of the right color? Do I not talk to the remaining 6?

                    It's only in your mind that this cannot be done without being misleading.

                    The point of the very low price is to get lots of people to call and leave you a message expressing their interest.

                    There's nothing misleading in setting a price low enough that it would get a lot of people to be interested?

                    What if I have 6 such items? Should I put up an ad and as soon as someone buy, take down the ad and put it back up the next second? Again and again, till I sold all 6?

                    Ever been to a store that advertised something at 30% off as long as supplies last? Do you think it's wrong of them to let people who ask about the sale after the supplies are gone buy other items in the store? Do you think it's wrong of them to tell those people the item they ran out of will be replenished the following week and they can have it at full price at that time?

                    So, in this case, yes, absolutely no problem, as I indicated in my initial post. Organic "whoops, sorry you missed it" is totally fine.

                    But this guy has 8k followers already and said he's looking to significantly grow it. Selling instruments as loss leaders in the manner you just laid out in order to gain a small handful of extra leads is a terribly ineffective way to go about it.

                    That's why I read the suggestion as a case of either mass posting the ad across areas, which is against TOS on most classifieds sites, or leaving the ad up well after the instrument has sold in order to continue collecting leads. Those are the only two scenarios that make sense in the context of what the OP's goal for this project was.

                    That is the context under which I'm saying this is misleading and/or illegal. If the context is the scenario you just detailed, there is nothing misleading about it all, but it'd also be totally impractical for the OP to accomplish his goal of significantly growing his already 8000 string follower base.

                    And in your store example, that "while supplies last" ad MUST be pulled as soon as there is no longer a supply. The store continuing to run the ad in order to generate lead for supplementary products would be bait and switch.
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          • Profile picture of the author rhealy29
            Originally Posted by DABK View Post

            How is that patronizing anyone?

            You advertise you have an item to sell. You sell the item to the first person willing to pay your price. You talk to anyone else who calls you about the item after you sold the item.

            What's patronizing there? You offering something for sale for less than other people?


            Leaving an ad for an item you no longer have for sale up on a site with the intention of selling something else to the people that "missed out" is bait and switch. You're advertising an item you knowingly do not have for sale in order to sell something else.

            If it was an honest mistake of "whoops I left the ad up, sorry! But hey..." that'd be a different story. Intentionally leaving the ad up as a strategy to drum up leads from those that "missed out" is false advertising.
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  • Profile picture of the author tunydaniel
    Try Google Adwords for the right Keywords.
    Maybe Youtube Ads also will work very well.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by fourkicks View Post

    I need to find drummers & guitarists who are looking to buy new gear. Any ideas?

    There's your answer, noobs. Focus on noob content.
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    Hi
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  • Profile picture of the author Rose Anderson
    Give some free lessons on YouTube. Then say something like:

    "Not sure of which guitar to buy? Get my free report on 'How to Not Get Scammed When Buying Your First Guitar' on my website."

    You can build separate lists for guitar players and drummers. Musician's are always looking to upgrade their instruments and buy books, etc.

    Rose
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  • Profile picture of the author Jonathan 2.0
    (Just an idea ...)

    Consider creating a Webpage titled something like: "The Top 100 Guitar Riffs Of All Time." Then either create them yourself or team up with another Guitar Expert/Webmaster.

    Once you have provided all that valuable info. find a way to "monetize" it.
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  • Profile picture of the author fratt55
    hey there

    1 .. Use google keyword planner tool to find leads

    2. Join a 100-200 facebook groups and promote your niche

    ok
    talk soon
    sam f
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  • Profile picture of the author Kay King
    You are adding things to the equation that aren't there...and what was suggested is a very common marketing ploy.

    The suggestion was to SELL an instrument - not to bait and switch but to sell what was advertised.

    One person can buy - others can be presented with a similar offer. Nothing wrong with that.

    Fourkicks -

    You mention drums and guitars - do you offer other instruments as well? If so consider ads on forums and CL and FB that aim at parents of students who need the instruments for marching band or symphonic band, etc. THAT is a group looking for good deals.
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    • Profile picture of the author rhealy29
      Originally Posted by Kay King View Post

      You are adding things to the equation that aren't there...and what was suggested is a very common marketing ploy.

      The suggestion was to SELL an instrument - not to bait and switch but to sell what was advertised.

      One person can buy - others can be presented with a similar offer. Nothing wrong with that.

      Fourkicks -

      You mention drums and guitars - do you offer other instruments as well? If so consider ads on forums and CL and FB that aim at parents of students who need the instruments for marching band or symphonic band, etc. THAT is a group looking for good deals.
      It's not bait and switch for the few people who get their interest in when the instrument is actually for sale. Once the item is sold, which should be right away if the deal is so irresistable, if the ad isn't immediately pulled (thus making it unable to generate leads), from that point on, the ad being left up as a lead generation tool when the instrument is long gone is bait and switch. And if it isn't illegal, it's unethical and misleading.
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  • Profile picture of the author Hellome12
    Maybe crate a social media account with all of the ones for sale listed. Include all information that you can ship and things like that. Make it a easy yet professional type of business that's what gets more customers. Customer service is always key if someone's unhappy always try to fix it.
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    • Profile picture of the author fourkicks
      Originally Posted by Hellome12 View Post

      Maybe crate a social media account with all of the ones for sale listed. Include all information that you can ship and things like that. Make it a easy yet professional type of business that's what gets more customers. Customer service is always key if someone's unhappy always try to fix it.
      That's not possible unfortunately. My prices are below the minimum advertised price restrictions.

      Definitely agree that customer service is key!
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