What makes more money (on average)? Producing content or marketing content?

12 replies
Hey, the title says it. And with marketing I mean like affiliate marketing, basically selling digital products from other people and getting commission.
#average #content #makes #marketing #money #producing
  • Profile picture of the author DABK
    Your question is too broad. For some people, marketing is way to go; for others, creating your own product.

    Generally speaking, if you create a product, you can end up making more.

    But there are so many variables!

    Originally Posted by Molzer7 View Post

    Hey, the title says it. And with marketing I mean like affiliate marketing, basically selling digital products from other people and getting commission.
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  • Profile picture of the author GordonJ
    Originally Posted by Molzer7 View Post

    Hey, the title says it. And with marketing I mean like affiliate marketing, basically selling digital products from other people and getting commission.
    You face the same stumbling block with both: customers? Where do they come from?

    If you are an affiliate, you may be one of a thousand such people, all competing for the same slice of pie. Although, if you have a list (and I assume, from your questions, you do NOT), you could do well with both.

    IF you have control of the product and YOU have the affiliates, that is probably as optimized as you get in making your money.

    But you aren't limited, except by time, as to what you do, why not split your time and do both, until you find out which one works for you?

    GordonJ
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  • Profile picture of the author ryanbiddulph
    Your passion is where you make the most money. If you love marketing from your soul, dive into marketing after you create content. Or if you're a more creative type write long form content a'la Neil Patel or Glen Allsop or Brian Dean. Follow your intuition on this one. Note; you will be taking both steps, eventually
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  • Profile picture of the author DIABL0
    It depends on your abilities.

    Most affiliates fail because they can't generate cost effective traffic. If that's you, maybe creating a product is a better move.

    However, how many have created a product that no one cares about / wants and no affiliate is going to market?


    in the end, you need to test.
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  • Profile picture of the author Stawrew
    The biggest "Gurus" and superstars in the industry, who made the most money, have been product creators IMO.

    Even if you want to become a great affiliate marketer, you´ll need to have great products for bonuses to out-compete.

    So, I´d say focus on creating good products and, at least at the beginning, let others promote them. Once you have a decent list (preferably of buyers) you may promote as an affiliate successfully.

    Cheers,
    Kiril
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  • Profile picture of the author Steve B
    Originally Posted by Molzer7 View Post

    What makes more money (on average)? Producing content or marketing content

    Change the "or" to "and" ... then you'll have your answer.

    Everyone that runs a solo business is a marketer (or should be). You can have the greatest content on earth, but if it's not promoted, distributed, and marketed, it goes nowhere and no one sees it. Without marketing, you have nothing.

    Sure, you can hire outside marketers or take on partners that do the marketing ... but it's got to be done by someone or your business will fail.

    There is no such thing as "average" when it comes to analyzing businesses and what they generate for income. Besides, you definitely won't have the same business results as anyone else.

    If you want to have a profitable Internet business, you need to learn how to market whatever you plan to sell.

    Steve
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  • Profile picture of the author writeaway
    You WILL be making money off your own content makes you more money IF one of the following is true:

    1) You sell your content on a platform that has its own internal traffic flow and ecosystem (ie., Amazon Kindle or you have relationships with list owners or popular bloggers/IG personalities)

    OR

    2) You know how to market your stuff and you know how to convert traffic to cash
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  • Profile picture of the author Doan Chi Tin
    What do you mean?

    On average.... There is no average here, all depend on you!
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  • Profile picture of the author Kes Writes
    The two make money. What makes the difference is you and the work you are willing to put into any of it. Choose the one you prefer from the two and set out to work on it and you will make a lot of money.
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  • Profile picture of the author IdosellShop
    Producing content- good quality content it will work for you in long run.
    It will help to build up your position as professional provider. You can burn money on low level content promotion- visitors will come and go away...
    Good content will build trust in your business if you position as expert in some area. It works for us this way and let us build up market position.
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  • Profile picture of the author tunydaniel
    It Depends . I would create a few pieces of content - market it and test.
    Afterwards I can better decide what I do next
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  • Profile picture of the author Rory Singh
    You can create content that creates traffic that creates leads that creates sales.

    Or you can use paid traffic.

    Not sure if I understand your question.
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