Hi, I'm having a hard time understanding the Audience Insights tool. I'm researching specific interests but I don't understand what the "Page Likes" on top mean. The Page Likes shows top 10 Categories. Many of the top 10 Categories if not all of them are not relevant to the interest at all. Can someone basically explain what Page Likes mean?
Also the the Affinity tab has been removed. I know that Affinity means the probability that this audience likes this particular page more than everyone else. Now I only see Relevance, Audience, Facebook. Is Facebook the same as Affinity?
Thanks for helping.