How to create your first product in 30 minutes or less

22 replies
Without using PLR, without hiring somebody else to do it for you and without spending hours writing page after page.

Here's what you do:

Your prospect has a problem, and they need a solution.

Write down all the steps they need to take, in the order they need to take them, to arrive at the solution.

Here's an example. Let's pretend your prospect needs a website, so list out everything someone needs to do in order to get a website (the niche doesn't matter).

Step 1: Get a domain name
Step 2: Get web hosting
Step 3: Install Wordpress
Step 4: Get traffic

Here's how you make a product:

Open up Audacity or whatever you'd use to record your voice - you can even use your phone if you like (don't worry, you're not gonna sell this).

Look at your list of steps, now give a brief overview of each one and what's involved.

Spend about 5 minutes on each step, so you have a 20-minute recording.

Now take that and send it to someone on Fiverr who can transcribe it for you.

When you get that back, send the document (it will be ugly) to an editor (again on Fiverr) and ask them to clean it up, make it easy to read and conversational.

What you've got back is a polished document that you can turn into an ebook.

These can be used as lead magnets or tripwire products.

You can repeat the process again, for each of these steps. So you might want to spend a decent amount of time talking about finding a good domain name.

You might want to talk them through all the steps involved with that, for example:

Step 1: Choosing the right keywords
Step 2: Making it brandable
Step 3: Registering it
Step 4: Setting the DNS
etc.

And before you know it, you might have a comprehensive product that's all done and dusted, ready for sale and has been made in a fairly quick and painless way.

Have fun.
#create #minutes #product
  • Profile picture of the author ryanbiddulph
    Love the idea Michael. You can also just create an audio file/course, upload to Selz or Teachable and either sell or use as a lead magnet. One of my robust products is a blogging audio course I created darn quickly even though it is 6 hours in total length.
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    • Profile picture of the author TrickyDick
      Originally Posted by Michael Meaney View Post

      Without using PLR, without hiring somebody else to do it for you and without spending hours writing page after page.

      Here's what you do:

      Your prospect has a problem, and they need a solution.

      Write down all the steps they need to take, in the order they need to take them, to arrive at the solution.

      Here's an example. Let's pretend your prospect needs a website, so list out everything someone needs to do in order to get a website (the niche doesn't matter).

      Step 1: Get a domain name
      Step 2: Get web hosting
      Step 3: Install Wordpress
      Step 4: Get traffic

      Here's how you make a product:

      Open up Audacity or whatever you'd use to record your voice - you can even use your phone if you like (don't worry, you're not gonna sell this).

      Look at your list of steps, now give a brief overview of each one and what's involved.

      Spend about 5 minutes on each step, so you have a 20-minute recording.

      Now take that and send it to someone on Fiverr who can transcribe it for you.

      When you get that back, send the document (it will be ugly) to an editor (again on Fiverr) and ask them to clean it up, make it easy to read and conversational.

      What you've got back is a polished document that you can turn into an ebook.

      These can be used as lead magnets or tripwire products.

      You can repeat the process again, for each of these steps. So you might want to spend a decent amount of time talking about finding a good domain name.

      You might want to talk them through all the steps involved with that, for example:

      Step 1: Choosing the right keywords
      Step 2: Making it brandable
      Step 3: Registering it
      Step 4: Setting the DNS
      etc.

      And before you know it, you might have a comprehensive product that's all done and dusted, ready for sale and has been made in a fairly quick and painless way.

      Have fun.
      Audio is the fastest way.....

      Simply talk thru each step to solve the problem...... and you're done.

      Don't worry about creating a "professional" product.... or messing around with Fiverr. It needs to be easily understood... not perfect.

      By taking a higher "perceived" value item (audio) and investing time and money to turn it into a lower "perceived" value item (pdf), I believe you're going the wrong way...

      In the end, people are more interested in the results they get than in having a "polished" product on their hard drive.
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      • Profile picture of the author Michael Meaney
        Originally Posted by TrickyDick View Post

        In the end, people are more interested in the results they get than in having a "polished" product on their hard drive.
        We're aiming for professional here.

        I wouldn't suggest people sell products that are full of mistakes with 'Uhhh' and 'uumm' and 'errr'.

        We use Fiverr to get all that stuff taken out.
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        • Profile picture of the author discrat
          Originally Posted by Michael Meaney View Post

          We're aiming for professional here.

          I wouldn't suggest people sell products that are full of mistakes with 'Uhhh' and 'uumm' and 'errr'.

          We use Fiverr to get all that stuff taken out.
          Professional ?? That's debatable. It depends on your audience really.

          I do not make mistakes but I say 'uhmm' and "uhhh" a lot in my videos. I purposely use this technique as well as hesitation ..a.k.a, similar to like having a conversation with an old friend.

          And there is a Method behind this madness : It makes it more authentic, more personable, and less contrived and less "overpolished". When you are rolling along perfectly without a blip it can give the impression to those watching and listening that this is a rehearsed script. And imo it does not engage people in a real personable way.

          When you hesitate with a few "uhmms"" and a few pauses here and there etc.etc.. it seems to support the idea that you are doing this off the top of your head and that you know this stuff backwards and forwards, thus you can do it off the top of your head lol

          And you are actually "thinking" and relying on your intelligence and knowledge of the said subject as you go along in an impromptu manner.

          Further bolstering your credibility, imo

          Makes sense ??

          And I am not saying this is always ineffective (doing it smoothly, perfectly, and without a bip.) Iam sure for many people it has it's place and time to do it in this manner ( just not for me )

          To each his own I guess
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          • Profile picture of the author Michael Meaney
            Originally Posted by discrat View Post

            I do not make mistakes but I say 'uhmm' and "uhhh" a lot in my videos. I purposely use this technique as well as hesitation ..a.k.a, similar to like having a conversation with an old friend.
            You don't want that stuff in your PDF reports, do you?

            "So the first thing you need to do is to, um, find a good domain name and, em, the best way to do that is to, uh, check, uh, the keywords that are, em, relevant to your niche".

            That looks pretty bad, but I've seen people selling worse.
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            • Profile picture of the author discrat
              Originally Posted by Michael Meaney View Post

              You don't want that stuff in your PDF reports, do you?

              "So the first thing you need to do is to, um, find a good domain name and, em, the best way to do that is to, uh, check, uh, the keywords that are, em, relevant to your niche".

              That looks pretty bad, but I've seen people selling worse.
              No, just referring to video courses. Not the PDF
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              • Profile picture of the author anayb
                Creating a marketable product in 30 minutes or less is a Utopian dream that simply doesn't exist, IMHO. Anybody can make such a post and blow smoke up people's behinds that fill their heads with inspirational feel-good fluff, which is no different than getting high on a drug, IMO. Get back to real life.
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        • Profile picture of the author TrickyDick
          Originally Posted by Michael Meaney View Post

          We're aiming for professional here.

          I wouldn't suggest people sell products that are full of mistakes with 'Uhhh' and 'uumm' and 'errr'.

          We use Fiverr to get all that stuff taken out.
          Hmmm.....

          I've never seen a product fail because the audio wasn't perfect....

          I've seen product fail because of crappy content....

          Worrying about it being "professional" goes against what is preached by so many people... including Sean Mize, Eric Louviere, Michael Masterson... and a host of others.

          The idea is to get it out there first.... see if it sells.... And worry about "professionalism" second.... or never. :-)

          Perfectionism kills so many products.....
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  • Profile picture of the author writeaway
    Great tips, Micheal

    If I may add one of my favorite lead gen book 'writing' methods to this thread: conduct interviews with experts in your field

    Set the ground rules first (ie., you own the rights but they get attribution)

    Get these compiled and edited down for flow and form

    Get the expert to sign off on the accuracy

    Publish

    They get more industry credibility (because they are mentioned in the book), you get a lead magnet.

    Win Win solution

    Research costs? ZERO - the expert provides the info

    In fact, you can crank out many of these books in no time
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    • Profile picture of the author ryanbiddulph
      Great add. One of my biggest online turning points - with my old blog - was when I interviewed a cyber celebrity on my old blog. Was so long ago I did it with a tape recorder on a landline LOL. But it was a difference maker for me and added instant cred to my blog and brand.
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  • Profile picture of the author Marcus W K Wong
    This is a solid process, great insight here thanks Mike!

    Additionally, one could add that finding solutions to what I need done that nothing else on the market can do - then building it and ensuring that it has the potential to pseudo-white label and distribute through multiple channels. This is an intuitive guidance for anyone who's looking to create either their first digital product or sale.

    There are some great points on leveraging crowd sourced help online. You can definitely find good resources online (personnel or otherwise) to do the simple yet time-consuming tasks. Dennis Yu talks alot about getting crowd sourced freelancers/workers during the plumbing process.
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    • Profile picture of the author fivestepformula
      Thank for that salient point. Yes, you need to provide solution that nothing easily in the market can do.
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  • Profile picture of the author Joseph Macolino
    I was skeptical, but this is actually a really solid idea. Easy to scale up and use for bigger programs too.
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  • Profile picture of the author cjsparacino123
    this is brilliant, im gonna copy
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  • Profile picture of the author tunydaniel
    cool idea Michael
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  • Great post
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  • Profile picture of the author Brent Stangel
    Spend about 5 minutes on each step, so you have a 20-minute recording.
    You can skip all the transcribing and editing by doing an over-the-shoulder screen capture video explaining the process.

    Videos have a higher perceived value than ebooks.
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    • Profile picture of the author Michael Meaney
      Originally Posted by Brent Stangel View Post

      You can skip all the transcribing and editing by doing an over-the-shoulder screen capture video explaining the process.

      Videos have a higher perceived value than ebooks.
      Going straight to the detailed videos can actually do the students a disservice, in my experience.

      I'll explain about that in a second.

      But when people are first learning how to teach/create products, a lot of my students aren't comfortable with video at first, they need to be eased into it. I figure most people who are creating their first product feel that way, and it shouldn't be a barrier that holds them back from getting started.

      For people like you and me, churning out videos isn't a problem, we thrive off it. But most newbies are terrified of just listening to their own voice.

      There's also another reason to not use detailed videos to explain a process - here's the disservice to students, I mentioned earlier.

      Even if you teach a new concept step by step, it can be overwhelming. Overwhelm/information overload is a problem for newbies, it stops them from progressing.

      When you give them a brief overview of the concept and what's involved, without giving them the detailed explanation, it makes the entire process more manageable.

      So, the lead magnet or tripwire can be used to introduce the idea and what's involved, then a more detailed product can be offered to the people who want to go further. That's the stage to introduce it - but not at the start of the funnel.

      In my experience anyway. The people in your niche might respond differently, you might be targeting people who already understand the basics.
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  • Profile picture of the author discrat
    thnx MIke.

    Iam also seeing these quick one page Cheatsheets done by a number of Members here. Charging a $1.50 or so Seems like a decent manner to start building a Buyers List relatively quickly. Just need to make sure it is full of something that is helpful and not just one page full of mumbo jumbof and fluff .
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  • Profile picture of the author vpsocialmedia
    My Question is how do you know when you are providing too Much info so they dont need to transition to an upgrade. However I have a couple ideas on that and some have eluded to creating video so actually, that could become your premium offer I would guess to offer the written steps no charge and upgrade to get video or other formats.
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  • Profile picture of the author akaimbg
    Yes, Michael. Good idea. Because I'm learning to do a PLR
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  • Profile picture of the author ZephyrIon
    Let me simplify this down. If you have a mac. Open up Mac Dictation. And save yourself a fortune on Fiverr. Hire one person to correct your grammar.

    Here is how to use Mac Dictation https://www.howtogeek.com/178636/use...k-to-your-mac/
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