Is Quality Content Really King!? Hmmm

by celente 77 replies
It's true that many internet marketers take way too long before realizing this, and doing an audit of their actions before realizing the lack of results.

The struggle is real and the more you husle the more you learn and the more you get back!

I believe Quality content is what generates the best leads and results.

I also believe that "Your income right now, is directionally proportional to the amount of high quality content you put out!?"

Do you agree, or Disagree???
#main internet marketing discussion forum #content #hmmm #king #quality
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  • Profile picture of the author vishwa
    Yes, I agree with you. Quality is definitely important to sustain your users. But apart from it you have to drive traffic in order to increase sales, conversions and readership. Without traffic nobody will notice your content.
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    • Profile picture of the author celente
      Originally Posted by vishwa View Post

      Yes, I agree with you. Quality is definitely important to sustain your users. But apart from it you have to drive traffic in order to increase sales, conversions and readership. Without traffic nobody will notice your content.
      Yes great point, I do believe that online now peole want more of you and more of what you say to be good, before they hand over their credit card.

      But you are right, its still about driving traffic, generating fresh leads each day and how well you can convert using your copy, and your sales pages.

      Traffic is still the lifeblood amen to that.
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  • Profile picture of the author Rory Singh
    Great content is very important of course.

    But the majority of new and intermediate marketers get way to caught up in that only and expect Search engines to just magically start ranking their new site.

    Then they end up losing ❤ and quit.

    You have got to learn how to earn your own readership and following with either Social Media or Paid Ads.

    Without real people consuming your delicious content, your business is dead in the water.

    There are hundreds of thousands of content rich blogs who sadly never get the following they deserve.

    But that's all part of the game.

    Those who learn how to promote will reap the rewards.
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  • Profile picture of the author ruthvtaylor
    Definitely, content is king. A blog post about 1000 to 2000 words long is said to engage visitors longer on your site. Of course, it has to be top quality content and not full of filler paragraphs.
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  • Profile picture of the author ajha
    Content is your thinking ability to influence, engage your connection, create a network....and its all about a technique of creating and distributing content to attract and acquire target audience.
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  • Profile picture of the author Harry Exper
    I believe it depends on the definition of quality. No matter how great you think your content is, if it is the same as that of other site in your niche, it won't have the power to retain your visitors.

    For your content to be truly great it will have to be unique, there will have to be something unique about it.
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  • Profile picture of the author Neha Kaushik
    Yes base of you long network with your customers or visitors for long time that is only because of content. If you have unique and high quality content then no doubt it is very beneficial to you. It not only generates leads but also build connection with you and your visitors.
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  • Profile picture of the author Oziboomer
    Originally Posted by celente View Post

    I believe Quality content is what generates the best leads and results.

    I also believe that "Your income right now, is directionally proportional to the amount of high quality content you put out!?"

    Do you agree, or Disagree???
    It doesn't matter whether you substitute the word content in your statement for other things like "work" or "products" or you change it to be "quality practice you put in" in regards to sports stars.

    Usually anything of quality over a long period of time will deliver results.

    In regards to producing quality content there is one additional thing you can do to make it even better.

    That is...keep it fresh.

    Once you know you've got something that is getting traffic go back and add to it. Enhance it further . Update it.

    It's just like those beautiful gardens you see around some people's homes.

    They take tendering and weeding and replanting and nurturing to keep them looking the way they do.

    This is where most people fail because they put the effort in once and think they're done when in reality that is only the start.

    Best regards,

    Ozi
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  • Profile picture of the author blacksmoon
    Quality content is, without a doubt, king. In my experience, content can only change your marketing game around if it offers some value to your readers, information that they don't know about, and solutions to their problems. Well-written content can get you more traffic, more sales, and, of course, more loyal readers. So, yeah, quality content all the way.
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  • Profile picture of the author Brent Stangel
    Is Quality Content Really King!?
    Absolutely not!

    Facebook and Google get around 70% of all online ad revenue, neither produces any content.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Brent Stangel View Post

      Facebook and Google get around 70% of all online ad revenue, neither produces any content.
      Good point. However with Google they provide the link to an unfathomable amount of quality content on every subject imaginable. Generally speaking I would say valuable content is something that many — if not most — Searchers/Prospects are looking for.
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  • Profile picture of the author imagetypers
    Totally Agreed, Google/bing have made lot of changes in algos; One cannot get through them anymore using third party tools( bot views, backlinks etc).. Unique content is what all matters and that's how it should be.
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  • Profile picture of the author Gambino
    I used to produce content like a madman. But, I burned out quickly. Creating content and promoting content every day was a bore.

    In my opinion, traffic is king. Content could be the source of that content.

    Personally, I'm into paid ads, so to me... Paid ads are king. I haven't produced a shred of content (excluding emails and copy) in at least 6 months.

    Paid ad --> landing page --> thank you page --> one time offer --> upsell/downsell --> email autoresponder
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by Gambino View Post

      Paid ad --> landing page --> thank you page --> one time offer --> upsell/downsell --> email autoresponder
      Cool. : ) Whatever works for you. (There are many paths to IM success.)
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    • Profile picture of the author celente
      Originally Posted by Gambino View Post

      I used to produce content like a madman. But, I burned out quickly. Creating content and promoting content every day was a bore.

      In my opinion, traffic is king. Content could be the source of that content.

      Personally, I'm into paid ads, so to me... Paid ads are king. I haven't produced a shred of content (excluding emails and copy) in at least 6 months.

      Paid ad --> landing page --> thank you page --> one time offer --> upsell/downsell --> email autoresponder
      great funnel bro. Love it.
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  • Profile picture of the author Adrianne_
    Against popular opinion, I actually think relationship is king, traffic is queen,
    and valuable content is the prince. If you can relate to people, you don't
    need a whole lot of traffic to make a sale. They will buy from your website
    or subscribe to your list because they like and trust you. You can have
    the most fabulous and perfect content on the planet, but you need traffic
    so it can be seen.
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  • Profile picture of the author Rose Anderson
    What came first, the chicken or the egg?

    Without traffic no one sees your content. If your content stinks the traffic will leave and not come back.

    Both are needed.

    And as Adrianne stated, you should use your content to build relationships. They need to trust that if they open your email or visit your blog you're going to give them something worth reading or watching.

    There must be something there that attracts their interest and draws them back.

    If you log into Facebook and your newsfeed is empty will you keep coming back day after day? Though it could be argued that cat videos and pictures of your cousin's lunch isn't "quality" content.

    Rose
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  • Profile picture of the author griffmike19
    You're right. But it's important that we know what "quality content" means, how to recognize it, and what are some of the essential elements that go into creating this thing we call "quality" content.
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  • Profile picture of the author ej40
    Back in 1996, when the web was still in its infancy, Bill Gates wrote a seminal essay entitled: “Content is King”…

    “Content”, said Gates “…is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

    Gates’ prediction was spot on; content is the fuel that powers the modern internet…

    The most popular online applications in the world are content platforms – places where new content channels can arise: social networks, blog hosts, video sharing websites. And of course the most visited site of all – Google – is a search engine that helps us organise all this content…

    As a result, having a “content marketing” strategy has become essential to growing your business. Content is the main way that we discover new brands online, right? (including yours – and your competitors).

    Content attracts potential customers.

    Content builds trust, authority, and good-will.

    In Gates’ essay, he goes on to say that:

    “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create…the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.”

    Twenty year later, content marketing online has never been easier…

    Social media has enabled us all to become producers and publishers. As such, no company is too small – and no business too “dull” – to take advantage of content marketing. Drinks companies, printing companies, even insurance companies are creating and sharing popular content. And if you can supply relevant, useful information to your target audience and entertain at the same time, then you’ve hit the jackpot.
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  • Profile picture of the author ryanbiddulph
    Create + Connect = Success

    So create helpful content AND build your friend network, to amplify your reach as you help other folks expand their reach.

    PLUS....working on mindset. I did quality creating and connecting for years but was allergic to money. Had to clear out these allergies before I began cashing in.
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  • Profile picture of the author faisal630
    Content is and will always remain king ,There might be other 1999 factors which Google considers but Quality Content will always stay on top
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  • Profile picture of the author Antesh
    It's very true. If you want to stay for a long time then quality content will keep you in business. If you provide relevant information , for which user is looking for than you are here for a long time.

    Always try to give better user experience by your content.
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  • Profile picture of the author Peter Cairns
    How will you find your content is quality content or not?
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  • Profile picture of the author FNIvan1243
    If for longterm, I agree with you. Quality always important for every product.

    BUT on Short-term, I think hand work and lucky is more important.
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  • Profile picture of the author wpfix
    Hi Celente,

    According to me quality content is must but its useless without marketing. Hence Quality Content + Marketing is the real King! Period.
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  • Profile picture of the author fratt55
    hey there

    quality content are good with some niches

    quality content and authority back links will generate sales in affiliate marketing

    however high authority backlinks from authority websites are better than quality content

    ok
    talk soon
    sam f
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  • Profile picture of the author wineauction
    Yes, totally agree with you. Content is the king in today digital world. Quality content is mandatory for any website to rank on search engine and attract the users.
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  • Profile picture of the author ryanbiddulph
    A quick but *very* important add; your income / money earned is not directly proportional to any # of posts or quality of posts. It is never "I wrote 100 high quality posts so now I deserve this amount of money." Doesn't work that way. Money is of the mind; it flows in when you get clear on the volume and quality of your content, and as you build a friend network. Move away from the proportions and profit thingee; it'll muck things up.
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  • Profile picture of the author surfer30
    if you want to stand out from the crowd then writing evergreen content is very important.
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  • Profile picture of the author fratt55
    hey there

    great question

    the answer is "no" quality is not king...

    why? ...do the math

    google and fb gets 70 to 75 percent of all online revenues

    do they have quality content ? answer..no

    it is good to have some content along with hi authority back links to your niche

    99 percent of the time its not the content but its the high pr backlinks from authority websites that will

    dominate and makes you lots of money

    hi authority backlinks are from authority websites that have been around for a while and search

    engines value their linking much higher than any quality content on any site in this big wide occean

    ok
    talk soon
    sam f
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  • Profile picture of the author Jade Evans
    Yes, I agree with you. Content is king. If your content is bad, I really don't want to stay your site more time.
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    • Profile picture of the author celente
      Originally Posted by Jade Evans View Post

      Yes, I agree with you. Content is king. If your content is bad, I really don't want to stay your site more time.
      actaully that is funny, that is why I actually typed this question in the first place, its been on my mind lately. Hmmmmm

      Thanks for your input..... you have helped with that response....its really about the mind of teh prospect i Think. What they think. yes.
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  • Profile picture of the author dburk
    Hi celente,

    I will DISAGREE!

    Not on you general sentiment, but for technical reasons.

    The original expression is "Content is king!", and I agree with that ideal. However, "quality" is not precisely the same thing as "greatness", not technically, and certainly not in internet marketing.

    For example, Google Search ranks content based on 3 primary attributes, relevance, quality, and utility value. All 3 attributes are required for Google to consider content to be "great" content, and the greatest of those attributes is utility value.

    So if your were to say "Great content is king" I would agree wholeheartedly, however "quality" is a rather ambiguous term, and just one of several attributes of great content, without "relevance" and "utility value", quality is a rather weak basis for your content.

    Don Burk
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  • Profile picture of the author JohnMcCabe
    Originally Posted by celente View Post

    are you just spamming your link....what does this website do or what services do they provide mate?
    celente, if you are going to call out a spammer, please deactivate their link when you quote them. Otherwise, they accomplished their purpose even if their post gets deleted (like this one was).

    Originally Posted by Gambino View Post

    Personally, I'm into paid ads, so to me... Paid ads are king. I haven't produced a shred of content (excluding emails and copy) in at least 6 months.

    Paid ad --> landing page --> thank you page --> one time offer --> upsell/downsell --> email autoresponder
    Got news for you, bro. Your paid ads ARE content, just different because you pay for placement. Crappy paid ads, like crappy content, tend to give crappy results.

    Quality content is no longer king. It's simply the price of admission. And 'quality' is judged by the audience, not the creator, the publisher or an outside observer.

    For example, there a lot of people out there that think "Keeping Up with the Kardashians" is high quality content (bless their hearts ). Even if large numbers of other people consider it a waste of electrons. Fox News fans think that MSNBC is biased and low quality, while MSNBC fans think the same of Fox News. (How's that for 'fair and balanced'?)

    As far as the notion that backlinks are more important than content quality simply because they may have a significant effect on search placement, I would remind people that never in the history of the Internet has a search spider or algorithm ever purchased anything from anybody.

    The winning formula is putting content that your desired audience finds valuable (whether blog post, video or paid ad) in front of that audience, and following it with an offer that they find more valuable than the money it takes to procure that offer. Take any of those away, and you don't accomplish your objective.
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  • Profile picture of the author griffmike19
    You are correct. But it's just as important to know what constitutes quality content. Your content, after all is said and done, must answer your readers' all important question, "Yeah, but what's in it for me."
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  • Profile picture of the author T2
    Originally Posted by celente View Post

    It's true that many internet marketers take way too long before realizing this, and doing an audit of their actions before realizing the lack of results.

    The struggle is real and the more you husle the more you learn and the more you get back!

    I believe Quality content is what generates the best leads and results.

    I also believe that "Your income right now, is directionally proportional to the amount of high quality content you put out!?"

    Do you agree, or Disagree???
    Yes! Yes!

    If you focus on putting out quality content that solves people's problems for free, you will separate yourself from most of the competition who tries to hide all the good stuff in their paid products. I believe the best way to make yourself stand out is to make your free content better than the competition's paid content.
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    • Profile picture of the author celente
      Originally Posted by T2 View Post

      Yes! Yes!

      If you focus on putting out quality content that solves people's problems for free, you will separate yourself from most of the competition who tries to hide all the good stuff in their paid products. I believe the best way to make yourself stand out is to make your free content better than the competition's paid content.
      yup i agree, and this has been on my mind too.

      Lots of very good replies, and very helpful. That is why I love the forum so much.

      I think CONTENT is key, but its multifaced like people in here pointed out. Some very good advice from wise senior members as well. Hmmmmm
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  • Profile picture of the author sam770
    Yes, content IS king.
    Many times you can push your site to the top of google just with good content.
    I use keyword breaker for that.

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  • Profile picture of the author DIABL0
    Do a google search, there is massive content for most niches you can think of.

    Also, what is quality? It is in the eye of the beholder.

    What are users really looking for?

    They want insights / solutions to their problems.

    If you can provide with confidence, then you have a shot as someone that they will look to for guidance and be willing to pay for.
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  • Profile picture of the author Do Quang Hung
    I totally agree with you, content is the real king among other aspect
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  • Profile picture of the author davidricherd
    Yes, Unique & Low keyword density content is treated as high quality content by Google. Google loves quality content to improve the website ranking in search engines.
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  • Profile picture of the author Arshid
    New search engine algorithms are providing more importants for content. Make unique content with keywords. Add your target keywords in first paragraph.

    - Unique content
    - Add proper keywords
    - Good readability
    - Minimum 500 words
    - Add images with alt tag
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  • Profile picture of the author TheMentorGuy
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    I think relationship is king, traffic is queen, and valuable content is the prince. If you can relate to people, you don't
    need a lot of traffic to make a sale.

    They will buy from your website or subscribe to your list because they like and trust you. You can have
    the most perfect content on the planet, but you need traffic or what is the point?
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  • Profile picture of the author writeaway
    Quality content is NOT KING....... it is EMPEROR
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  • Profile picture of the author mason1307
    Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not
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  • Profile picture of the author faiz7869
    Quality is king but Link Building & Content = both have same important
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    • Profile picture of the author Steve B
      This debate . . . about what is "king", what is "quality", what is most important . . . will never end. Semantics, personal experience, and changing market sentiment always color our opinions and negate the possibility of us all agreeing upon terms - ever!

      Here's what I know:
      1. Content that people want to see and understand is important in marketing
      2. Content can be just about anything - written word, videos, audios, blog posts, images, emails, ads, etc
      3. Original thinking in your content is usually better than someone else's
      4. Original voice (persona) in your content is usually better than someone else's - and is quite better than no particular voice at all
      5. Content needs to be distributed to those it's targeted to influence and generally, the wider the distribution, the better
      6. Fresh content (including updated older content) is usually preferable to older "stale" content
      7. Traffic is not always a function of content, quality, or distribution. It can be influenced greatly by your budget, your network of contacts, your offer itself, and other factors that are outside the content-quality-distribution discussion
      Just my thinking . . .


      Steve
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    • Profile picture of the author discrat
      Great thread. As John so aptly put anymore it is the standard to even play this game. You must have Content that people consider quality and engaging
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      • Profile picture of the author celente
        Originally Posted by discrat View Post

        Great thread. As John so aptly put anymore it is the standard to even play this game. You must have Content that people consider quality and engaging
        I agree, too. That is a great point, sometimes content can be great, but BORING TOO, so I think that is what you are hinting out.

        engaging content does take practice as a long post you have to make fun, shocking, entertaining...and everything to get it all down....and to get readers, and more eyeballs means more sales. So this is a very important aspect to all this. yes.
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    • Profile picture of the author HowieP
      I think content needs to be written well but I don't think you need to burn yourself out like a lot of marketers do by churning out content like a rabid machine.

      I like the 80/20 rule, 20% content to 80% promotion, coz if nobody see's your valuable content it won't be king.

      If you don't spend more time on promoting your content, then the only people that are going to see it is you and yer mum and that kinda defeats the purpose.

      So I would say content is sorta king
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  • Profile picture of the author Dabby Rouse
    Sure, Contect is always a King, so you need to put more time on creating the quality one
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  • Profile picture of the author Risktaker89
    Quality content and traffic is king.

    Creating quality content without promoting that content will result in no visitors and will not give you the results you hope for (sales, list building etc.)

    I have read somewhere where a blogger use the Pareto's 80/20 law and he believes 20% of your time should be use to create quality content and 80% of it to actually promote it.
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  • Profile picture of the author TrafficQueen
    Banned
    I think quality is everything if you are aiming for long term profits and you want to build a business and reputation. Customers will always come back if they like what you are selling so its key that your content is quality and actually means something. Also remember it's all about trust.
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  • Profile picture of the author ej40
    Bad advice is the worst. Whether we accept relationship advice from someone who can’t hold a relationship of their own, or marketing advice from someone who is regurgitating something they read… Especially if what they read was written by someone that didn’t know what they were talking about… And so it goes…

    While I can’t offer relationship advice (so sorry) I can eliminate some of the bad content marketing advice that’s out there.

    The following are the top three content marketing practices to throw out immediately if you want a strategy that is successful and draws in more leads and customers. And don’t worry, I’ve also advised on how to strengthen your strategy after throwing out these “bad pieces of advice.”

    Will be back soon
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  • I disagree with your last quote. There are a lot of companies that don't produce great content but have great connections and networking, which causes them to close deals. If your sales process is strong, and if you can handle all objections, the truth is that you don't need content at all. I write content far less now (but for other reasons as well).

    But yes, Content is King.
    We're probably gonna see a massive shift in content very soon too. Thanks to A.I. I believe a piece of content will change based on the person that is reading it. Powerful things are coming to marketing.

    Cheers
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  • Over a long term period, A+ content will be shared more often and lead to more authority and sales.

    You still have to be able to promote your content to a large audience, that is definitely the sticking point for most people.
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    • Profile picture of the author celente
      Originally Posted by SmartBusinessResource View Post

      Over a long term period, A+ content will be shared more often and lead to more authority and sales.

      You still have to be able to promote your content to a large audience, that is definitely the sticking point for most people.
      yup! I learnt this the hard way. You need to be able to MARKET your CONTENT the right way. That is a key element too. You cannot just slap it up and they come. Sure that could happen once or twice, ..... but its the content marketers who are syndicating it .....properly that are getting the KILLER results.
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  • Profile picture of the author agumbs1
    I agree, the quality of your content is what keeps your subscribers attention and you must have there attention to get clicks.
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  • Profile picture of the author iwantbreak
    Quality content is certainly the king since it is all about spreading information to the users rather than focusing on delivering sales pitches...people always love to imbibe knowledge and if you are giving them the same in a comprehensive and factual manner then they are surely going to look at you
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    • Profile picture of the author celente
      Originally Posted by iwantbreak View Post

      Quality content is certainly the king since it is all about spreading information to the users rather than focusing on delivering sales pitches...people always love to imbibe knowledge and if you are giving them the same in a comprehensive and factual manner then they are surely going to look at you
      very true.

      I found this post to be awesome already and I have

      -1) Lengthened my blog posts to over 1000 words now.

      - 2) Made that content more educational and entertaining.

      The results have been pretty dramatic in a good way.
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  • Profile picture of the author Katy Perry
    As Steve B wrote, the "content is king" argument will probably never end. I find the argument to be kind of pointless. It is almost like arguing whether the streering wheel or the tires of a car are more important. . .or the engine. Every part of the car has to be performing optimally in order for the car to operate at it's fullest potential.

    In MY humble opinion, however, content nor traffic is king. Back to the car analogy, what really matters is the driver. The driver is what will ultimately determine the performance of a car. It is the same with a gun. The type of gun, kind of ammunition, and a myriad of other factors will determine how accurate a gun might be, but not as much as the skill of the person aiming the gun and pulling/squeezing the trigger.

    Success in IM will probably lie in the marketer/marketing team more so than the method itself. If you are flying solo in this game then you might want to focus on your strengths. If you suck at writing at content no matter how much practice that you have had, then you might want to focus on getting traffic (and outsourcing your content if you can).

    But as I mentioned, I don't think that content, traffic, customer relations, or anything else in IM provides a greater value than it's counterparts. I think everything in IM should work as optimally together as possible.

    The idea that building awesome and helpful content will automatically bring you good traffic is misleading. Herein lies the problem: You have to actually be able to write great content. Writing great content is dependent upon many more factors than one's writing ability.

    The idea that sending in a boatload of traffic will bring you sales is also misleading. There is much more to IM than that. You can sometimes send thousands of people to an affiliate product (or your own) and not make one sale.

    So, as I mentioned, I think that the real answer to this question is more so a subjective one. If you find that you can write good content that people want to share. . .then for you content may be king.
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    • Profile picture of the author celente
      Originally Posted by Katy Perry View Post

      As Steve B wrote, the "content is king" argument will probably never end. I find the argument to be kind of pointless. It is almost like arguing whether the streering wheel or the tires of a car are more important. . .or the engine. Every part of the car has to be performing optimally in order for the car to operate at it's fullest potential.

      In MY humble opinion, however, content nor traffic is king. Back to the car analogy, what really matters is the driver. The driver is what will ultimately determine the performance of a car. It is the same with a gun. The type of gun, kind of ammunition, and a myriad of other factors will determine how accurate a gun might be, but not as much as the skill of the person aiming the gun and pulling/squeezing the trigger.

      Success in IM will probably lie in the marketer/marketing team more so than the method itself. If you are flying solo in this game then you might want to focus on your strengths. If you suck at writing at content no matter how much practice that you have had, then you might want to focus on getting traffic (and outsourcing your content if you can).

      But as I mentioned, I don't think that content, traffic, customer relations, or anything else in IM provides a greater value than it's counterparts. I think everything in IM should work as optimally together as possible.

      The idea that building awesome and helpful content will automatically bring you good traffic is misleading. Herein lies the problem: You have to actually be able to write great content. Writing great content is dependent upon many more factors than one's writing ability.

      The idea that sending in a boatload of traffic will bring you sales is also misleading. There is much more to IM than that. You can sometimes send thousands of people to an affiliate product (or your own) and not make one sale.

      So, as I mentioned, I think that the real answer to this question is more so a subjective one. If you find that you can write good content that people want to share. . .then for you content may be king.
      Great input, these days people want quality content, and a few mixtures of other things before they hand over their credit cards....so yes! You are right!!
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  • Profile picture of the author finnruest
    Content is important but so is traffic. Without traffic, nobody is going to see and read your content no matter how brilliant it is. Ultimately, traffic leads to conversions and sales but content make the customer stay and come back.
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  • Profile picture of the author Jamie Iaconis
    I do not believe content is king.

    The way Google is using it's algorithm seems
    to be more geared towards link quality.
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    • Profile picture of the author DABK
      I see the same thing.

      The question is pointless. It's like asking, What's most important for a car, the steering system or the wheels?

      Originally Posted by Jamie Iaconis View Post

      I do not believe content is king.

      The way Google is using it's algorithm seems
      to be more geared towards link quality.
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  • Profile picture of the author Rankers Paradise
    Yes I completely agree with you, however you need eyes on that content to get the backlinks rolling in. I like to share my content on social media to get things started :-)
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    Love logging my no. 1 Google ranking techniques over at RankersParadise.com

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  • Profile picture of the author Marketing4life
    I completely agree. Quality content will always be king. You can try as you might, but traffic will only flow to top content that people are interested in. That`s a cornerstone of Internet Marketing.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Marketing4life View Post

      I completely agree. Quality content will always be king. You can try as you might, but traffic will only flow to top content that people are interested in. That`s a cornerstone of Internet Marketing.
      If you look at some of the crap clickbait published and promoted by sites like buzzfeed, traffic will flow to low quality content as well. Which is great for sites that get paid for exposures.

      On the other hand, crappy clickbait content is really bad at getting people to do anything after they've consumed the content.
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    • Profile picture of the author DABK
      Traffic flows where you send it (if the content does not meet expectations, and by that I don't mean quality, just expectation, then it doesn't stick around).

      And, then, there's, of course, the whole problem with the definition of the word 'quality.'

      Google something, go to the 4th or 5th page. Compare the quality of the content on the pages there to the quality of the content of the top 3 (which get most of the traffic). You'll notice that, often, it's better or the same.



      Originally Posted by Marketing4life View Post

      I completely agree. Quality content will always be king. You can try as you might, but traffic will only flow to top content that people are interested in. That`s a cornerstone of Internet Marketing.
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  • Profile picture of the author GrowthMonger
    Yep, totally agree with this. As the famous quote goes... “Try not to become a man of success, but rather a man of value“

    So in this case i would say “Try not to become a man of success, but rather a man of valuable high quality content“
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  • Profile picture of the author fratt55
    hey there

    its great to have some good content but quality content is not king

    fb and google make 70 % of all online revenues and they do not have quality content

    Having hi pr backlinks from quality websites are as good as quality content

    ok
    talk soon
    sam f
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    • Profile picture of the author JohnMcCabe
      Originally Posted by fratt55 View Post

      hey there

      its great to have some good content but quality content is not king

      fb and google make 70 % of all online revenues and they do not have quality content

      Having hi pr backlinks from quality websites are as good as quality content

      ok
      talk soon
      sam f
      Sam, I disagree.

      For someone searching for something online, Google does provide quality content (sometimes to the detriment of SEOs and "free search traffic" junkies).

      For someone looking for mindless entertainment, keeping up with friends and associates, or just plain snooping, Facebook provides quality content.

      And the only people I ever hear talking about "hi PR backlinks" are people selling link building services to people who don't know any better. Google hasn't updated the public facing PR in years.
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  • Profile picture of the author armstige
    I definitely agree that content has a lot to do with how well your website performs. Content is great at many things but at the end of the day, it is the products/services you sell that will make or break you.
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