As part of our traffic strategy, we're currently creating four quality videos each month to give away to our target audience. We want to get the greatest mileage out of each video, e.g. provided to the list, on YouTube, Facebook group, on the blog, etc. I was wondering if there's any kind of majority opinion on the best protocol for this? For example:
- Does it make any difference if I publish a video on my blog first, before uploading to somewhere like YouTube?
- When providing the video the Facebook group, should we upload the video to Facebook or provide a link to the video on YouTube or the blog?
- Should the list receive a link to the video on the blog or direct to YouTube (or no difference?)
I don't mean to overthink things; we just want to get a procedure in place that we can stick to, and likely gives us the best bang for our buck. Any pointers would be very welcome!