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Less Conventional Marketing Channels When Competition is High

by BiggerMiao
2 replies
Hi everyone, new to the forum here. I'm doing marketing for our online marketing analytics product and was hoping, before I jump into my own tactics, to get some opinions on what are some less traditional channels one could use to reach our target saas customers due to our product being a new addition to a heavily saturated market with many competititors who have already taken all the visible spots a on the internet for being seen by the target customer, whether it's in search rankings, review sites, Ads or places on more well known industry publications. These competitors have also written and taken most of the topic ideas in the industry as related to content marketing.

My 2nd question is also, in addition to how to reach these customers, as our product is not yet competitive in either pricing or features, is there anything we can do to attract them to choose us through the way we sell rather than our features, even if they are also aware of our competitors.

thanks alot for the insights!
-Biger
#channels #competition #conventional #high #marketing
  • Profile picture of the author ryanbiddulph
    Hi B, work with folks from your niche. Pick each other up.Grow each other's business. This way you don't need to fear the competition. Make 'em co-creators, and co-promoters. Saves you time and energy fearing an imagined enemy.
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  • Profile picture of the author Gambino
    Originally Posted by BiggerMiao View Post

    our product being a new addition to a heavily saturated market with many competititors who have already taken all the visible spots a on the internet for being seen by the target customer, whether it's in search rankings, review sites, Ads or places on more well known industry publications. These competitors have also written and taken most of the topic ideas in the industry as related to content marketing.
    Just because other businesses in your industry are advertising on certain channels doesn't mean you also can't advertise on those channels.

    Originally Posted by BiggerMiao View Post

    My 2nd question is also, in addition to how to reach these customers, as our product is not yet competitive in either pricing or features, is there anything we can do to attract them to choose us through the way we sell rather than our features, even if they are also aware of our competitors.
    I believe this is your main problem. It sounds like you're trying to sell an inferior product at a premium price? If so, your customers aren't stupid and they'll compare your products with your competitors and go with the cheaper/better option. It sounds like your product isn't ready to go to market yet.

    You may consider releasing a free version of your software as a 'test' and let those users tell you what features and functionality they need. Then, you'll have an established relationship with potential clients and potential clients who feel like they've been part of the product creation process when you're ready to release your software.
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