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I Just Got A Personal Snail Mail From Alice Seba

by Steven Wagenheim
18 replies
I am absolutely in shock.

I opened up the mail and it looked like your typical snail mail spam.

It wasn't.

There was a personal note, hand written, by Alice Seba.

Now THAT is marketing folks.

I don't normally bother with most things I get told about, but when somebody
takes the time to send you a personal hand written message, it's hard not
to at least take a look at what they have to say.

We can all learn a lesson from this kind of personalized marketing in a
very impersonal world.

Alice, if you're reading this...you hit a home run with me today.
#alice #mail #personal #seba #snail
  • Profile picture of the author Tom Brite
    Hand written?

    As in actually written and then scanned in as an image or just hand typed?

    Tom Brite
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Tom Brite View Post

      Hand written?

      As in actually written and then scanned in as an image or just hand typed?

      Tom Brite
      Tom, hand written as with a pen and paper.

      I was floored.
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  • Profile picture of the author Scott Ames
    They still make pens and paper? Well what do you know!
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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  • Profile picture of the author Tom Brite
    Ahh snail mail... i just thought you ment a slow mail or an auto-responder or something, a real latter didn't even cross my mind!

    Now that would make me pay attention too!

    Tom Brite
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  • Profile picture of the author JonathanBoettcher
    I know I've read before that Dan Kennedy used to the do same for his best clients... he would also take the time to learn something about their niche, then keep his eyes open for anything relating to it. Every now and then he'd mail a newsclipping to them with a note... "saw this and thought of you" or some such thing. Definitely adds a very personal touch.
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    • Profile picture of the author A Bary
      Well, Alice is one of the smartest and nicest marketers out there...

      But a handwritten letter? WOW!! Anti digital attitude..

      I loved this
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by JonathanBoettcher View Post

      I know I've read before that Dan Kennedy used to the do same for his best clients... he would also take the time to learn something about their niche, then keep his eyes open for anything relating to it. Every now and then he'd mail a newsclipping to them with a note... "saw this and thought of you" or some such thing. Definitely adds a very personal touch.
      That is EXACTLY what Alice did.

      Wonder if she learned it from Dan?
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  • Profile picture of the author Joseph Park
    I just heard a story of another fellow realtor who's made
    $400,000 this year. (yes, I'm also working a realtor..)

    The story goes like this...

    In his 1st year of working as a realtor, he rented a big truck and
    bought 1000 pumpkins (obviously on a Halloween day) from a farm.

    Then he went around his entire complexes of townhomes and
    HAND-DELIVERED a pumpkin to each home.

    And he does a garage sale for any of his clients who wants
    on HIS expense every year. Now it became one of the well-
    known events that people flock around.

    I heard this story last night from a friend who happened to
    live in that same complex. According to her, she said she was really
    undone by what he did and how he selflessly served his clients.

    So even though I'm a realtor myself, she shared that she was thinking
    about selling her house through him instead. (ouch!)

    Guess this story kind of goes with your story with Alice.

    A lesson I got out of this was if you TRULY care for the benefits
    of others more than yours, you CANNOT but succeed no matter what...

    Hope what I shared was beneficial to some of you.
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  • Profile picture of the author Richard A.Cox
    Originally Posted by Steven Wagenheim View Post

    I am absolutely in shock.

    I opened up the mail and it looked like your typical snail mail spam.

    It wasn't.

    There was a personal note, hand written, by Alice Seba.

    Now THAT is marketing folks.

    I don't normally bother with most things I get told about, but when somebody
    takes the time to send you a personal hand written message, it's hard not
    to at least take a look at what they have to say.

    We can all learn a lesson from this kind of personalized marketing in a
    very impersonal world.

    Alice, if you're reading this...you hit a home run with me today.

    Which I why I recommended this approach in your other thread - if at all possible


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  • Profile picture of the author Bev Clement
    Dr Mani has been doing this for years, he had a thread about it on the old forum.
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  • Profile picture of the author AidanKay
    It's amazing, yet kinda sad how we all react to something that has a personal touch to it.

    Just goes to show how impersonal a lot of this (marketing) stuff can become.
    That's why it's always good to have your ladyfriend to pull you back into place. ()

    My ex likes to try and get people to signup for things through her refferal links (to sites like mylot, not offers) and I see the amount of work she puts into it, and the responses she sees. Makes me step back and take a closer look at what I'm doing. Very refreshing.

    It's also funny to see how quickly the digital world has taken over. 'Snail Mail' being a term of the early 2000's and earlier.

    Sorry, rambling.

    -Aidan.
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  • Profile picture of the author Tsnyder
    Welcome to the new age of marketing... lol

    Snail mail has been so neglected for so long that
    those who use it stand out easily from the crowd.

    I don't really want to use this thread to spam but
    a company I'm associated with provides the best of
    both worlds.

    I use a completely automated online system that
    lets me type a message into the system... in my own
    handwriting (turned into a font)... it then prints, stuffs,
    stamps and mails... all for about a buck.

    I have MANY local businesses using this system... they
    rave about the responses they get.

    Anyone who wants a free test drive can PM me.

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Marcus Shaun
    Banned
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    • Profile picture of the author VegasVince
      I love hearing stuff like this...cuz it restores my faith in humanity...and tells me that some people still "get it." Alice Seba is one of them.

      Those who are regular listeners to my Sales And Marketing Behind The 8-Ball show...are well aware I've been preaching the merits of hand written letters...and stamps licked by one's own tongue....for a long time now.

      In fact....I've used the following quote at least a dozen times on my show over the past year:

      "Old school marketing techniques often work better TODAY...then they did...back in the day..."

      Why?

      Because no one bothers to use them anymore!

      Because most Internet Marketers are too damn arrogant and lazy to consider the fact that a handwritten note...even short, crude, and filled with chicken scratch---still carries a hell of a lot more weight with the person receiving it via snail mail...then the greatest manifesto you could ever send via email.

      Believe it!

      Better yet...prove it for yourself...and do it!

      Got a great customer or two or three?

      Write them a note of appreciation... even if your handwriting sucks....stick it in an envelope you'se addressed yourself...lick the stamp and mail it.

      You will stand alone...because no one else has the "time to bother."

      And I assure you....communication delivered in a brown paper bag.....doesn't get deleted or sent to some "spam folder" either!

      Your customer will remember you....I assure you.

      That's not old school marketing...that's smart marketing.


      xxx Vegas Vince
      Legend.

      p.s. Good God, Waggs. Please don't send the poor girl back one of your 297 page handwritten novels in the mail...or you are going to lose your ass in shipping charges.
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  • Profile picture of the author Johnson Tay
    At least post a picture of it

    I think Frank Kern did that once except that it was in pdf form. He used it for his Mass Control promotion.
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