I need your opinion: What does a business have to do or say to make customers feel good?

by themercantileone 49 replies
Hello everyone!

I am doing some research for my project and I am looking for opinions.

What does a business have to DO or SAY to make customers FEEL GOOD?

I am looking for techniques and strategies to increase the FEEL-GOOD feeling of customers when then think of a business.

Looking forward to all sorts of feedback.

Thanks!!
#main internet marketing discussion forum #business #customers #feel #good #make #opinion
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  • Profile picture of the author gnojham
    What type of business
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    • Profile picture of the author themercantileone
      I am looking for something that can be applied to all businesses
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      • Profile picture of the author Frank Donovan
        Originally Posted by themercantileone View Post

        I am looking for something that can be applied to all businesses
        Strange project that requires such a general answer.

        You buy stuff - what makes you feel good?
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        I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

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        • Profile picture of the author themercantileone
          think of two companies who sell the same stuff. but company A makes you feel better than company B and so you pick company A even though all else is almost equal
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  • Profile picture of the author Jade Evans
    You need to say about your business. Say generally like that, we don't know way help you.
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    • Profile picture of the author themercantileone
      I am looking for techniques and strategies that would work across all industries. any thoughts? spraying nice scents in the store? using a ton of emoticons avec you chat with the customer service? gimme some ideas
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  • Profile picture of the author Gambino
    Why are you doing this? Businesses never make me feel good. In fact, if I could never pay for anything else ever again - I would.

    Yet, I still buy stuff.

    I buy Nike shoes because they enable me to run. I buy car batteries because they keep my car operational. I buy ice cream because I like it.

    But, I don't think I've ever bought anything because the company selling it made me fee good.

    Example?
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    • Profile picture of the author themercantileone
      you only buy necessities. got it. but if you could buy toilet paper from two grocery stores located one next to the other, which grocery store would you pick? assuming same price.
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  • Profile picture of the author ryanbiddulph
    The business owner must be REALLY passionate about the business. Then they become really good at spotting and solving customer pain points, which makes customers feel GOOD,awesome-good.
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  • Profile picture of the author gnojham
    If I was a customer, and the business gave me $100, or a massage, or a new car, I would feel pretty good. So there you go, 3 options. Good luck
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  • Profile picture of the author JohnMcCabe
    Call customer support at most major companies, especially utilities like cable companies or phone companies. Pose a problem. Takes copious notes of what happens next.

    Don't do that.
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    • Profile picture of the author themercantileone
      good customer service, got it. also applies to all sorts of businesses.
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    • Profile picture of the author DWolfe
      Originally Posted by JohnMcCabe View Post

      Call customer support at most major companies, especially utilities like cable companies or phone companies. Pose a problem. Takes copious notes of what happens next.

      Don't do that.
      Except the ones that John mention above. Business needs to have great customer service today to survive. If they can provide a good product that fills a want or a need they should be able to make people happy. To the OP what type of products do you buy and why. Do they really make you feel good ?

      The things like toilet paper, soap, shampoo are things we need but do they make you feel good. Probably not but since the product is good you but them. They have influenced you by good adverting or they are a top selling brand name. Take a look at Nike, Puma, Adidas. Coke, Pepsi etc. Ask yourself why you purchased these products. You may find the answer. Since your post is a little vague.
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  • Profile picture of the author Ramis
    [DELETED]
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    • Profile picture of the author themercantileone
      let's say you're the customer. what would make you prefer one company over the over? two companies that offer the same product/service for the same price
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  • Profile picture of the author T2
    Well, the prospect/customer needs to feel like the business understands them. The message needs to resonate with them on an emotional level. You need to know what the customers want and desire and your product/service needs to represent that feeling of getting that want or desire fulfilled.
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  • Profile picture of the author Steve B
    A business needs to provide "hope" for the prospect. Hope that the product really will help her lose 30 lbs. by summer. Hope that a membership really will train the prospect how to set up a six figure business. Hope that skinny little me can put on some muscle and enjoy six pack abs. Hope that the prospect can finally meet the woman of his dreams. Hope that he can soon quit his full time job and work from home do what he loves.

    When a prospect sees the end of his misery or the fulfillment of a dream based upon a product or service, he will feel good about a company. He will feel like that company understands his plight and is there to rescue him from his current circumstance.

    Of course, maintaining that good feeling only happens as the product delivers on the dream. If it doesn't, regardless of who is to blame, then the company all of a sudden has let the prospect down and those good feelings turn to anger.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Risktaker89
    Your business will need a Unique Selling Point and you capitalise on that.

    Your business must aim at providing a solution. When you can provide a solution, your customers will definitely feel good.

    Good customer support goes a long way. People will feel more reassured if they can reach out to somebody if they face any problems and customer support will go the extra mile to solve the issue.
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  • Profile picture of the author DIABL0
    I think it is more the business's actions rather than words.

    Do they deliver on what they promise, do they have reasonable response times for support, do they follow through with what they tell you. Etc, etc...
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  • Profile picture of the author ChristyKing
    It is different for each business, each product, and the type of customer catered to. Everyone wants an experience, whether is an experience of value or saving or an experience of luxury or indulgence. Everyone wants to be appreciated for their loyalty to your brand or for choosing your business or your product. And everyone wants to feel there is some connection, either with the company or product or the employees.
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  • Profile picture of the author online zarada
    You need to know what people want. Ask yourself why are people on your site and what they need. If you give them what they need they will be happy.
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  • Profile picture of the author Jonathan 2.0
    Originally Posted by themercantileone View Post

    Looking forward to all sorts of feedback.
    Let's suppose someone is searching the
    Internet for a natural cure for acne ...

    After visiting your Website they decide to
    purchase your eBook and when put into
    practice the information/advice actually
    does reduce their acne ... (And all the
    wonderful benefits that leads to) ...

    Wouldn't that make them feel good?

    (Just another perspective for the thread.)

    Jonathan
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author Jonathan 2.0
      P.S.
      I would also add: Treat your Customers like
      People. For instance something Joe Girad
      (recognized by the Guinness Book of World
      Records as the World's greatest salesman) ...
      Used to send greeting cards (like for The New
      Year etc.) to his Prospects and Customers.
      : )
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author Jonathan 2.0
        Originally Posted by Jonathan 2.0 View Post

        P.S.
        I would also add: Treat your Customers like
        People.
        Maybe something like this:

        ..

        Hey ... Here's a little message from [Insert Company] ...
        Please don't tell our competitors ... However as a little
        Christmas Gift we're adding another 6 months to your
        plan — completely FREE of charge. Happy X-Mas.
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author superowid
    What have to DO?
    Bonus, gift, discount, extra, etc.

    What have to SAY?
    Thank you -and- Sorry.

    That's it. Hope it helps.
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    • Profile picture of the author ChristyKing
      Thank you for your business.
      Thank you for your continued loyalty.
      I appreciate your business.

      Consumers are very rewards minded now. (think credit cards, store loyalty programs). They want something in return. Bonuses, gifts, and discounts make people feel like they are getting a lot more for their money.
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  • Profile picture of the author Brent Stangel
    I lived in Wisconsin in the early 90s. There were identical convenience stores in my area. One about four blocks away, one about two miles.

    I would drive right by the nearest one and go the extra distance to store #2.

    The reason? Customer service at store #2 and a total lack of same at store #1.
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  • Profile picture of the author walebello
    Basically, your products have to meet a need, you know the need or the gap you are trying to fill. So it's on that basis you communicate with your customers, and of course, customers that actually will need your products.

    My 2 cents
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  • Profile picture of the author jbbryant
    Making them feel at home and do beyond more than service.
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  • Profile picture of the author fratt55
    hey there

    business owner should be good at fixing people's problems...after all thats what seperate owners from every one else
    they are able to fix solve direct .....etc

    ok
    talk soon
    sa f
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  • Profile picture of the author mikeisme
    Put yourself in the customer's shoes and ask yourself that question.
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  • Profile picture of the author lezzur
    I think it's more about the way you say things than about the exact words themselves. A lot of customer service emails are composed with good words but they don't necessarily inspire confidence because they sound so mechanical. Of course we can say thank them, or say sorry, but at the end of the day I think getting fast replies, specially not template replies, makes customer feel good as they know they have a real human on the other end.
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  • Profile picture of the author softprodigy
    A only business website can make feel good his visitors if a visitors got the answers of this queries or visitor able to see same type of questions along with their answers. A website should have engaging content which stops the visitors and impressive call to action buttons insist the visitor to surf other pages of the website.
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  • Profile picture of the author freddyhawkz
    There are 3 ways to make your customers FEEL GOOD about your business.

    1. Give them a solution to a burning pain or need and they will be thankful to your business for ever.
    Example : Uber.
    Made hiring a taxi easy as pressing a few buttons on your screen. They are so successful that we take them for granted now.

    2. Go the extra mile while serving your customers.
    Example : Zappos. They go the extra mile while answering your queries and complaints. You can even get the number for your local pizza delivery by calling them. That is the level of customer support they provide. Also they under promise and over deliver all the time. An example would be that they occasionally gave their customers overnight shipping free of cost.

    3. Make people believe in your cause. Make them rally behind you for a greater good.
    Example : Toms Shoes. They got successful because they gave one pair of shoes to kids in poor nations whenever you bough from them. People supported this cause and they became one of the popular shoe sellers.

    Hope this answers your question.

    Regards
    Fred
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  • Profile picture of the author sethczerepak
    Originally Posted by themercantileone View Post

    Hello everyone!

    I am doing some research for my project and I am looking for opinions.

    What does a business have to DO or SAY to make customers FEEL GOOD?

    I am looking for techniques and strategies to increase the FEEL-GOOD feeling of customers when then think of a business.

    Looking forward to all sorts of feedback.

    Thanks!!
    Dude, just ask yourself what makes people feel good in "real life." Forget the business part. People are still people and they still want to hear what they want to hear. Whether it's coming from a business, or another person, everyone wants to feel:

    1) Important
    2) Safe
    3) Excited

    Are you telling me that your every day experience hasn't taught you what will make someone feel important? Safe? Excited about their future?

    Check out "How to Win Friends and Influence People," if you're not sure. But if you've had any interaction with people, just ask yourself what will make them feel...

    1) Important
    2) Safe
    3) Excited

    If have basic social skills and you're stumped about what to say, you don't know your audience well enough. Find out who they are, where they hang out, what they read, what they buy and what they care about. The better you know them, the easier it will be to answer this question.
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  • When customer comes to me.but he likes to perchace one thing.I will explane and convence to bay two more things.that is the way I do bussiness
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  • Profile picture of the author ranawahab
    hy,
    First of all tell me which type of business you can run now. the strategy to make feel good to costumer is based on your business. You must me honest to your costumer and your business. i think this can attract the costumer to your work. and the costumer can't feel any hesitate to deal with you.
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  • Profile picture of the author TheMentorGuy
    Banned
    It would be helpful to tell us what kind of business it is. Anyway its not always about making the customer feel good. Its just about providing an expected service to enable that customer to come back again.

    If you can provide what the customer is looking for and they like it, they will come back. That's how i see it anyway.
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  • Profile picture of the author themercantileone
    thanks for the strategies!! what about techniques? any cool concrete examples you'd like to share? thanks
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  • Profile picture of the author Sarevok
    Always be willing to help your end users - and let them know that!

    So, if anyone ever sends you an email to ask a question - try your BEST to offer awesome support.

    It doesn't matter if you're a blogger, teacher, affiliate marketer, network marketer, freelancer, tech supporter, or graphic designer.

    Always try your best to HELP to the best of your ability.

    Word will spread that you actually care and offer awesome support, which is honestly rare these days.

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  • Profile picture of the author Rose Anderson
    I live within walking distance of 26 restaurants. When I walk into the deli below my apartment the owner, Jae, says "Hello, Ms. Rose. What do you need today?" When I leave he always says, "Thank you, Ms. Rose." (We talk that way in the south).

    I love going to his deli because he lets me know he appreciates my business. It makes me feel good to support him and his wife.

    They also serve great products that I feel good about as I eat.

    Of all the 26 restaurants guess which one I go to most?

    Good products are important but relationships help, as well.

    Rose
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    Topic Ideas Welcome
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  • Profile picture of the author Jessica Amboos
    It doesn't always have to be a feel good strategy in business. It is also essential that one grasp what consumers need. For example, if you're selling health products, you would most likely enumerate all the ways wherein that product is beneficial to one's health. When the consumer tells you that he has an illness he's been recuperating from, you would definitely tell them that your product has the most powerful ingredient to help them heal completely. For you to know what people need, you'd have to ask and get to know them first. Seek the person first before you sell something. Once you've gotten their trust, it's way easier to sell them something.
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  • Profile picture of the author JohnMcCabe
    Sometimes the best thing you can do is to simply listen to your customers. Especially when things don't go as well as you'd like.

    Here's an example...

    I once went to a fast food joint (doesn't matter which one) and tried to use a coupon I got in my email. The counter person had zero clue how to do it, so she called over the shift manager. The shift manager rang the order in wrong, and when I pointed out the error, she spoke to me like a backwards child. I even took out a calculator and did the math for her, but she insisted she was right.

    When I got home, I wrote a letter to the company (a postal letter, not an email). A couple of days later I got a phone call from a company official. I told my story, interrupted only by a couple of questions to clarify details. When I finished, the company rep thanked me for letting them know about the situation. She thanked me and said she hoped I'd continue being a customer.

    I hung up feeling much better, and while it would be a long time before I returned to the specific store, I would continue being the company's customer.

    To my surprise, a couple of days later I got a letter from the store manager apologizing for the incident and inviting me back to give them another try. The letter included a $10 gift card to cover the meal, no strings.

    Did I feel good? Heck yes.

    Listen to your customers - really listen. If you screw something up, apologize sincerely. Make some kind of gesture towards making amends. Some of your most vocal supporters will come from people who had a negative experience turned into a positive one.
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  • Profile picture of the author RichardThessen
    Generally, try to find out what your customers like. Try to please as many as you can but you cannot please them all, dont forget that
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