Should I make affiliate links stand out or blend in with content?

30 replies
Which works the best?



vs.

#affiliate #blend #content #links #make #stand
  • Profile picture of the author Juststory
    I know few experts in this field and they normally blend affiliate link in the content 2-3 times. Sometimes people do not read full content if your affiliate link at the end of content then your link will get less exposure.
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    • Profile picture of the author Jake Green
      perfect thx!
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      • Profile picture of the author Tony Marriott
        Jake, Ignore Justorys advice. He doesn't know any experts. He is simply responding with anything hoping to get his affiliate link in his sig clicked.

        BTW the real answer is different people do different things and the only way to know which is best (in any specific case) is to split test and find out.

        In your particular case I would say that writing a stronger call to action around your 'link' would have a far bigger effect on your click through rate.

        Juststory. Please read the forum rules (no affiliate links) and try behaving as part of the community.
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        • Profile picture of the author Juststory
          Dear Tony,

          How do you know that I don't know any experts?

          lets come on discussion, I am agree that different people do different things and best way is to split test and find out. It was my suggestion and it always work for me.

          About signature part, I didn't see such rule (no affiliate links) and by the way your signature also has affiliate link.
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          • Profile picture of the author Brent Stangel
            Originally Posted by Juststory View Post

            About signature part, I didn't see such rule (no affiliate links) and .
            Your signature must link to your own domain or a listing owned by you on any of the Warrior Market Places. If you have paid for an image signature you are exempt from this rule
            http://www.warriorforum.com/main-int...e-posting.html
            by the way your signature also has affiliate link
            No, it doesn't. Tony has his own products.
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  • Profile picture of the author Edwin Torres
    It depends. I think either approach is fine. You will make sales.
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  • Profile picture of the author discrat
    Personally, I have always made it clearly visible to my readers and visitors that it is a link, usually almost always light blue
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  • Profile picture of the author Rory Singh
    I wouldn't send traffic directly to an affiliate link whether it's Organic traffic or Paid ads.

    Instead I always send traffic to a lead 'capture' page.

    But the link to my lead capture page (only 1) will come after my reader has read my full post / article.

    The link will always definitely stand out in bold blue.

    And is delivered by a strong call to action.

    I don't believe in spamming my own article over and over with my own links.

    I want my reader to read my full article.

    Why?

    Spamming my own content with links.makes me look desperate.

    Plus I have found that the people who do read the full article are more apt to buy instead of just being a lead that endlessly reads emails.
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  • Profile picture of the author Risktaker89
    At the end of the day, you want people to actually click on your affiliate link. That is the whole purpose of you pouring your heart, taking the time to write that article. Eventually, you want to make commissions.

    Do it both ways.

    Make your link bold.

    Always include a Call To Action to tell your reader to check it out, buy your products, subscribe for something etc.

    Include that Call To Action multiple times.

    The latter approach will make your affiliate link stand out and it will be good for those who are skimming through your article.

    As Tony Marriott says, the only way to find out is to split test yourself and determine which method works best for your website.
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  • Profile picture of the author Katy Perry
    I don't think that most of us could offer you any real advice because we have enough information. I don't think that a generalized answer will really help you.

    The reality is that the answer is really dependent upon many factors. What kind of traffic sources are you using? What kind of traffic are you getting? Is the screen grab that you posted just an example, or is it the content in question? If it's just an example, then what kind of content are you creating, and in what niche?

    As Edwin wrote, "it depends".

    I think that the best approach, in your case, is to do a split test. You can then see how well both methods convert. Who knows, maybe you could even turn it into a really cool case study, and make some profit off of that.
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  • Profile picture of the author Arvind Kumar
    you should blend with your content..this will help to get you more click and will increase you product sale....!!
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  • Profile picture of the author spartan14
    Second its best because its attract attention and its more vizible .Plus people are more attracted to click on vizuals than text
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  • Profile picture of the author jamie3000
    This is what split testing was made for :-)
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  • Profile picture of the author Chris Dolan
    If it is a call to action, then it needs to move the user to action. Hiding it (blending it) seems to be counterproductive.
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  • Profile picture of the author nishagarg
    As Tony mentioned, I believe, it is all about split testing. I usually highlight my affiliate links, add call to action buttons and add banners in the sidebar widget (if you have the one).

    Try to put the links within first 4 paragraphs. People who search for a particular product review are the ones who are already 50% convinced and want the correct information to make them 100% sure if they want to buy or not.

    So, if they find the starting paragraphs useful, they may have to click the link and purchase.

    Even better, if you are offering some bonuses, with call to action link mention that you get a credit for their purchase and will only be able to provide bonus if they use your link.

    Lastly, add a big button at the end of the post that says "click here to get instant access".
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  • Profile picture of the author TrafficQueen
    Banned
    I am a huge fan of hiding clocked links. It just looks so much nicer when your links are hidden and blend in with your content. That's just me anyway.
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  • Profile picture of the author beasty513
    I don't see a difference either way. Do more testing and
    see what is going to convert more.
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  • Profile picture of the author depotgang
    Hyper link ONE time in each email. Do not put a bunch of links in because they will get filtered. Cloak all affiliate link with ClickMagick and your own domain.

    Also people do not want to read a novel in your email. The only purpose of the email is to get a fast and qualified link.

    Good luck
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    • Profile picture of the author blackli0n
      AGREED! People read an email to get a link, not a story.
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  • Profile picture of the author ryanbiddulph
    Both 1 clear cut call to action, at post's end, and 1 subtle. Really though the affiliate link presentation doesn't sell your product; your know-how presented through your free content does. Help folks. For free. Then they buy premium.
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  • Profile picture of the author AlphaAlpha
    Agree with everyone here. Its gonna be very dependent on your content and audience. Just test to see what works for you.
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  • Profile picture of the author agumbs1
    Affiliate links need to stand out or your subscribers will not be drawn to click on them. When someone is reading your content they only browse through it and they stop at what pops out to them. All in all you links must stand out but they must be blended throughout your content.

    To learn more:
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  • Profile picture of the author TheMentorGuy
    Banned
    Bare links look ugly, cloaked links also look ugly. I would much prefer for my reader to be clicking on a word rather than an ugly link.
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  • Profile picture of the author xtremeordeal
    Standing out look better to me personally.
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  • Profile picture of the author chinhhenry
    I think you can insert link under the main keyword in the article, but remember to insert 1-2 words in 1 post to not be google for spam.
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  • Profile picture of the author ChrisBa
    For me, normally blended has worked better. With that being said, as with everything in this industry you should always split test and let the results tell you what works best.
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  • Profile picture of the author Jake Green
    Wow! thx alot for all the replies guys!

    The comments are litterally half half!

    So im going to go with the affilliate links that stand out since i find it looks nicer, makes my articles look slighly more professional, and I know more eyes will be drawn to it.

    I make it clear for them, i dont think its "pushy", i just show them an offer and if they dont want it, dont click, that simple.

    thx guys!
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  • Profile picture of the author blackli0n
    FUNCTION OVER FORM! It depends on the subject of the article. If what you're writing is a product comparison article, then the links need to stick out. But if what you're writing about is some helpful tips, etc...with only a soft push for sales, then maybe the links shouldn't be as obnoxious in-your-face.

    Sometimes the links need to stand out, sometimes YOUR CONTENT needs to stand out out (which in turns helps push attention to your soft links).
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    • Profile picture of the author JohnMcCabe
      Originally Posted by blackli0n View Post

      FUNCTION OVER FORM! It depends on the subject of the article. If what you're writing is a product comparison article, then the links need to stick out. But if what you're writing about is some helpful tips, etc...with only a soft push for sales, then maybe the links shouldn't be as obnoxious in-your-face.

      Sometimes the links need to stand out, sometimes YOUR CONTENT needs to stand out out (which in turns helps push attention to your soft links).
      I agree in principle, but with a bit different spin.

      If the function of the link is to add value to the content, blend it in. For example, I might be writing a buying guide for fishing reels and explaining the drag system. I find a reel on Amazon (or Bass Pro, or wherever) with a nice exploded view of the drag I'm describing. I could just link to it, or I could use an affiliate link if it's available. Either way, I'm going to use a blended link, something like (click here for an exploded view).

      For explicit offers, whether to buy or opt into a list, I'll use the highlighted version with a strong call to action.
      Download your free PDF checklist you can use to compare features, along with our best recommendations. Click here for instant access.
      Often, I'll substitute a simple button for the text link. I want them to click the link, and I'm not going to be bashful about it.

      That's me, and my audience. You might find a more subtle approach works best, or you may find that your audience needs to have their attention strongly directed.
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  • Profile picture of the author talfighel
    The link in my signature goes to my website and you can't see that link unless you hover over the words.

    If you can do that, it looks more professional.
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