How can I 'protect' an idea ?
similar IM situation.
Have you seen the TV ads for Gocompare.com ?
They use a song from the first World War "Over There" and
replace the lyrics with "Go Compare"
If someone had thought of that song for the ad and
approached Go Compare with the idea would they have been
able to get some reward ?
The reason I ask is that I've thought of an old song, very
popular with a catchy theme, which would be a great match
for a product. This product is very popular and supplied by
a number of manufacturers (not sure how many).
So I wondered the best way to approach these manufacturers
and somehow get the best deal without having my idea poached.
*Breakthrough Marketing Blog (+ goodies) *