Pro Tip from a 9-Figure Marketer

Hey everyone, was just looking through my business partner's Stripe account and remembered an awesome 5-minute tip I got from Russell Brunson himself.

Quick backstory: I had just joined Russell's Inner Circle and I had a business partner who's a performance coach, Mike Gillette. Mike was the expert and I was in charge of everything else that had to do with the business side of things.

I was on a strategy call with Russell and I had just told him about our situation - I actually have the call recorded, so I went back to listen to it to confirm. I asked him, "Hey we have got a small little list of 700 people. Is there some way to leverage that?"

Russell's exact reply, "Heck yea! I'd send them an email right now and be like "Hey, I am thinking of starting a coaching program, who's interested? If you are, email me back right now and let me know.""

And I said, "Really? That simple?"

Russell then shared a little story about how Frank Kern sent out an email inviting guys on his list to have dinner with him and how that works insanely well for him.

Well, I can't say I wasn't skeptical at all, but it'd be pretty stupid of me to invest all that money to join Russell's coaching program and then NOT listen to him.

So after the call, I spoke to Mike and told him we should put together a 1-on-1 coaching program where it was just ONE hourly call per month.

When I told Mike what I was planning to charge his clients for the program, he thought I was kidding and didn't believe that it would work, but we have had enough success at that point so he trusted me.

Well, I setup the application funnel, wrote the email and sent it out to Mike's list. I placed a necessary $100 deposit on the funnel to filter out those who weren't serious. We had 7 applications, 3 deposits, all 3 of those became sales calls, and 2 of those calls became clients.

This whole process from start-to-finish probably took me about 6-7 hours, including the sales calls (which were about an hour long each).

That was 5 months ago.

Both of these clients are still Mike's clients today and they continue to pay Mike a recurring fee. To date, they have paid us a total of almost $20,000. Keeping in mind the most expensive item we have ever sold to our list prior was $997

So what's the moral of the story?

Don't over complicate things. Find out how you can produce the greatest result for your client with the least amount of effort to you, then offer it to them and make some freaking dough.

Mike is damn good at what he does and he knows he produces life-changing results, but he didn't think people would value his results enough to pay him that much... He was wrong.

Anyway, I thought I should share this since there's probably a whole bunch of people on this forum who aren't leveraging their list like they could be doing.

Hope you guys found it helpful!