Email Marketing Open Rate and Click Rate Percentage?

by 7 replies
9
Anyone can explain what is the Average Open rate and click rate percentage for Weight loss and Money making product, I am doing this past 1 year but my click rate is always below 5% ,
Is there any secret to increase the Open rate and click rate to get more sales ?
Please reply your valuable comment more appreciated.



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#main internet marketing discussion forum #click #email #marketing #open #percentage #rate
  • without seeing the copy and the subject lines then we can not answer this question

    al
    • [1] reply


    • Avg. open rate across all industries, according to Mailchimp is around 15%. I don't know for the MMO niche but i think it would be one of the lowest. It depends on several factors as others said, subject probably is one of the most important.
  • test test and test, to start any business, you need money plus time to test every strategy
    • [ 1 ] Thanks
  • Obviously, your open rate is tied to your subject lines and deliverability and CTR is your copy.

    What is your open rate?

    Do you have seed accounts to test your inbox placement?

    Do you remove subscribers that don't open over X period of time?

    If you can't bare to part with subscribers, you could at least move them to a free gmail account(s). You know you're going to get good deliverability with gmail and you can setup like 10 accounts using a single number to confirm them all.

    How often do you mail the list?

    If you're not aggressively mailing the list, you could at least resend to those that don't open. This should at least get you more opens for a specific message, but it's not improving your open rate.

    This is, of course, all outside of testing your subject lines / copy.
  • Just think how many junk emails people receive about weight loss or MMO topics and you'll understand why your open rate is so poor.

    It's hardly a secret, but to start with, you need to specialize your offer. Weight loss and MMO are vast markets containing countless smaller niches - pick one niche within a broader market and concentrate on offering something worthwhile within that. Then begin to grow your own list of prospects that are targeted to your offer. If you can manage to build trust and authority with these subscribers, you'll find your open rate and subsequent click-through performance to be much healthier.
  • Try to change your headline and see how that works.

    Also change, if you have to, where you buy your traffic.
  • im not sure about you, but conversions are good, but people are missing teh point here.

    Im doing $500 per day with email marketing alone, so its just abouit getting more fresh leads per day, I normally get 300 or so. People are doing more. But normally people struggle and wonder why they are not making money and then again, they are not getting 1 fresh lead a day.

    So its no wonder I am doing $500 days, and lots of leads. That is the key fresh leads, fresh lead, work out conversions later. Get your leads coiming in first. :-) that is my best advice.
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