I have a great product and want to promote it

7 replies
Hello Warriors,

I'll make it as simple as possible and to the point, so you can guide me accordingly.

1. I have a best product - social content - that I can sell to these people: life coach, business coach, professional coach, career coach, hypnotherapist, motivational coach, astrologer, spiritual guide.
So I've a product plus I know its target audience.

2. This is what I'm looking for: How can I reach them in bulk? Should I buy services that offer collecting e-mail addresses from this category? If yes, then how to mass-mail them the safe way?

Other than, e-mail marketing, what is the best way to reach out to these people in bulk?

I'm sure that I'll find an insight from here!
#product #promote
  • Profile picture of the author Steve B
    Here's an insight . . .

    Always begin with market research. When you do it right, you will understand exactly how and where you can reach your target audience.

    You may think you have the perfect product ... but you are not your audience. From past experience, I have found that often times a marketer will simply assume he knows what will sell, but is soon very disappointed when his offering flops. You need to hear from them what they want to buy in the niche.

    One of the by-products of doing your research is that you will follow your audience, see where they hang out online, see what products they are buying and you will know who and where the competition in the niche is strong. Your question of "how can I reach them" will be answered.

    I would strongly suggest you don't waste your money in the beginning trying to "buy services that offer collecting emails" so you can "mass-mail them."

    The better way to go is to laser focus your efforts on signing up email subscribers to a mailing list one person at a time by sharing valuable information and expertise in the niche in exchange for a signup. That way you qualify your prospects and assure that each one wants to be on your list and is interested in hearing back from you.

    Good luck as you begin your journey.

    Steve
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    • Thanks Steve. I take two positive things from your reply:

      1. Market Research
      2. Opt-in sign-ups
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  • Profile picture of the author st0nec0ld
    I do not suggest you to buy bulk emails because believe me it will not work, been there done that. On the other hand, if you can, or if it is possible invest on ads and attract leads. It is better to collect opt in emails than buying bulk emails you'll get genuine prospects.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Socialmedia Content View Post

    1. I have a best product - social content - that I can sell to these people: life coach, business coach, professional coach, career coach, hypnotherapist, motivational coach, astrologer, spiritual guide.
    So I've a product plus I know its target audience.
    Actually, you've listed eight target audiences.

    Try the same approach to a serious career coach and an astrologer, and the odds say neither will respond. This isn't to say that your product won't work for both (or all eight), just that you'll probably do better targeting them more organically.

    This is where Steve's advice comes in. Look for the places each specialty gathers, study what they talk about and how they talk about it. I can pretty much promise you that a hypnotherapist and a spirit guide will not use the same language even if they happen to be talking about the same problem or issue.

    Do a good job of market research and you may be able to sell the exact same product to all eight groups, and all eight will think you developed it just for them.
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    • I was going through Google to find the place where I could find them in mass. I could come across some forums and some directory websites, where their contact details are mentioned. Nothing more. So I'm believed to collect their e-mail addresses and then send mass-mail.

      I don't have a website as I provide these services through a Market Place, hence opt-in form option is not something I can do for now.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Socialmedia Content View Post

        I was going through Google to find the place where I could find them in mass. I could come across some forums and some directory websites, where their contact details are mentioned. Nothing more. So I'm believed to collect their e-mail addresses and then send mass-mail.

        I don't have a website as I provide these services through a Market Place, hence opt-in form option is not something I can do for now.
        "Scrape & Spam" is not a good substitute for real listbuilding. Unless the rules of your marketplace prohibit you from having a site of your own, from which you can direct prospects to your gig on the marketplace, you can have an opt-in form and a list of your own.
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