What's usually the 1 last thing that your prospects see before they buy?

12 replies
We all know that your leads rarely buy the very first time they learn about your offers...

What's usually the 1 last thing that triggers them to finally buy your product?
#buy #prospects #thing
  • Profile picture of the author Profit Traveler
    It really depends.

    Testimonials def go along way. Limited offers do work as well.

    The last thing I see before I purchase from GoDaddy is a Coupon site.

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  • Profile picture of the author superowid
    Price and discount.
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  • Profile picture of the author DIABL0
    They eventually believe in you and what you are offering and that it will solve their problem / provide the outcome they are after.
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  • I usually look for reviews, especially reviews from forums such as WF. Then I also look at the bonuses included.
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  • Profile picture of the author imstarter2016
    product feature(function)->price->warranty service->review(testimony)
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  • Profile picture of the author Oziboomer
    Originally Posted by allancaeg View Post

    We all know that your leads rarely buy the very first time they learn about your offers...

    What's usually the 1 last thing that triggers them to finally buy your product?
    It is a bit of a false assumption that leads rarely buy the first time they learn about an offer.

    By the very nature of an "offer" it has to make a pitch to a prospect who is already primed to buy.

    It isn't so much about the last thing the prospect sees in as much about the way the prospect feels about the offer.

    If your prospect feels what you are offering is worth more than the money that have in their pocket a transaction will take place.

    The *last* thing is usually whatever makes them realise what they are buying is worth more than what they are paying.

    This is why many offers end with a value stack and then a bonus stack coupled with scarcity or fear of loss.

    In any transaction where money changes hands both parties need to recognise the value the exchange has to them.

    Everyone will have a different opinion as has already been expressed on this thread but the last thing anyone must see is the product they a buying is worth more than what they are paying for it...period.

    Best regards,

    Ozi
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  • Profile picture of the author allancaeg
    Google's ZMOT is a great addition to this discussion.

    I like how Pardot describes it

    1. Lisa, a marketing director at a software company, sees a PPC ad on google for marketing automation. The ad functions as the stimulus in this example because it piques her interest enough for her to want to learn more.
    2. Lisa decides to do some research. This is the zero moment of truth, where she looks at product reviews and buyers guides to find the right marketing automation system for her needs.
    3. Next comes the first moment of truth, where Lisa decides to purchase a marketing automation system.
    4. Lastly, there is the second moment of truth, which is the experience that Lisa has after buying the product.
    This is about the ZMOT... where our buyers check out reviews, testimonials, scarcity, and details of the deal.
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  • Profile picture of the author Rory Singh
    My 'Vibration'. Every thing is energy especially the marketplace.
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  • Profile picture of the author quadagon
    What's usually the 1 last thing that your prospects see before they buy?
    Their credit card
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    I've got 99 problems but a niche ain't one
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