What to do when you find a potential niche, but you don't know too much about the subject?

by SupplementNL 21 replies
Guys,

I think I found a potential niche, it's meal plans for a very specific group of people.
As I see in Google Trends the amount is rising, and I've checked the keyword in Google keyword planner it tells me there are 1-10K searches a month for it. However, I don't know very much about that particular group. What should I do to start with this idea? Because its a sensitive subject and opinions vary, one person might think this is a good meal plan but someone else might say no this isn't good.

Thanks in advance!
#main internet marketing discussion forum #found #niche #potential #subject
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  • Profile picture of the author sparrow
    Before I jump into any opportunity, I look at the competitive landscape

    I do this by checking out the page one results for that particular keyword group first to see if it is even worth my time to compete regardless of everything else

    After that I educate myself
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  • Profile picture of the author moneycov
    The most important thing that you can do to stand out is find an untapped niche that is ripe with opportunity.

    Its not enough to identify potential niche or market.
    Where people get it wrong it how to relate the whole process with the potential niche.

    The moment you understand these; you will be good to crush any niche.
    My advice is find an angle to your new niche and you forever be grateful.

    Chess !
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  • Profile picture of the author writeaway
    Almost everything can be outsourced....

    Focus on sizing up the opportunity properly.

    That's the key to success
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  • Profile picture of the author spartan14
    Start and educating yourself about that niche
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  • Profile picture of the author Wile E Coyote
    Just some advice from someone in the health industry...

    Be very careful about getting into a niche based on Google Trends, especially about diets. They can go up for a time and then tank when the next "big" thing comes around. You don't want to get into a niche you have no passion or knowledge about and then have to start all over again later.
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  • Profile picture of the author clairelynn23
    Just out of curiosity: what does "very specific group of people" mean? That just struck me as an important point.
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    • Profile picture of the author Tsnyder
      Originally Posted by clairelynn23 View Post

      Just out of curiosity: what does "very specific group of people" mean? That just struck me as an important point.
      One example would be diabetics...
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      If you knew what I know you'd be doing what I do...
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    • Profile picture of the author yukon
      Originally Posted by clairelynn23 View Post

      Just out of curiosity: what does "very specific group of people" mean? That just struck me as an important point.

      They're all grocery shopping challenged.
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      Be your best self. - Darryl Philbin
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  • Profile picture of the author Eden A
    I think that at any subject some will think it's good and some will think it's not but after you will educate yourself about that niche you will know what is the best meal plan
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  • Profile picture of the author Rose Anderson
    1. Read, listen, and learn as much possible about the subject. Read books, articles, and watch YouTube videos. Take a Udemy course.

    2. Study the competition. See if there are areas or topics they aren't covering.

    3. Talk to as many people from your potential target audience as you can. Find out what they want to know. What are their problems? What do they want to learn?

    4. If you don't want to do the writing you can hire a ghostwriter. But it's still good to have a grasp on the subject so you know the articles you're receiving are accurate.

    Rose
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  • Profile picture of the author jame2009
    I thinks you shoud talk to as many people from your potential target audience as you can. Find out what they want to know. What are their problems? What do they want to learn?
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  • Profile picture of the author ChrisBa
    Originally Posted by SupplementNL View Post

    Guys,

    I think I found a potential niche, it's meal plans for a very specific group of people.
    As I see in Google Trends the amount is rising, and I've checked the keyword in Google keyword planner it tells me there are 1-10K searches a month for it. However, I don't know very much about that particular group. What should I do to start with this idea? Because its a sensitive subject and opinions vary, one person might think this is a good meal plan but someone else might say no this isn't good.

    Thanks in advance!
    Sounds like you need to do tons of Research and reading
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  • Profile picture of the author MicahRutter
    You need to find what speaks directly with that niche.

    People will only buy from you if your marketing speaks directly to them.

    Find words in that niche that trigger emotion.

    People buy from emotion, not logic.

    And you NEED to find a way to give your customer an epiphany, an "aha" moment.

    The only people that are willing to buy from you are the people who you have given an epiphany.

    Hope this helps

    - Micah Rutter
    16 Y/O Email Marketer
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  • Profile picture of the author talfighel
    L+D+T which means......

    Learn
    Do
    Teach

    You want to learn as much as you can about the topic.

    Then do what you have learned.

    And then teach others the sames.
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  • Profile picture of the author Do Quang Hung
    I think that you should learn much more about that niche as much as possible to really understand, then things will come
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  • Profile picture of the author Cathy Cone
    Hey,

    There are many people out there who are making money even if they don't know much about their niche, so that's not a big problem. Just do some research and inform yourself before you create content.

    Here's my advice for you:
    The best thing you can do is analyze your competitors to understand the niche. Before you start creating content in your niche, spend some time researching your potential competitors. Find the most popular blogs and influencers in your niche. Take a look what and how they write, their most popular posts...

    Here are some tools which can help you study your competitors.
    BuzzSumo - can help you find the most popular blog posts in your target niche
    Majestic - see all the backlinks for any website

    Hope this helps
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  • Profile picture of the author Marketing4life
    The best thing would probably be trying to learn all about it. There is a ton of info available on almost any niche online, so you just have to take the time to read and learn before implementing your plan.
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  • Profile picture of the author Jamel Hassell
    1 conduct polls and surveys with in that group to get a better understanding of their needs

    2 do your research on subject matter first

    3 I take note that you have done your keyword search which is a very important aspect of marketing
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  • Profile picture of the author dburk
    Hi SupplementNL,

    My advice is don't pretend to be an expert on a subject if you are not truly one already. You will be quickly found out and justly criticized, perhaps even ridiculed.

    Instead, find experts, offer to do interviews that showcase their expertise.

    Find controversial topics and give the thought leaders on both sides of the controversy a platform to make their arguments. Ask your audience to chime in with their thoughts and opinions.

    In this process you, and your audience, will become educated about the topic. After a few years you may wake up one day to discover you are truly an expert, if you apply yourself. Then your opinion will matter and be credible.

    Be cautious however, not everyone can be considered an expert in certain fields that require accreditation from 3rd party institutions. For example, if you do not get a degree as a nutritionist, or nutritional science, you may never be considered an expert in this topic, so don't pretend.

    Don't let your lack of credentials stand in your way either, you can cite true experts, or hire them to work for you. Not every successful business owner is a true marketer, many just hire the right people and succeed anyway.

    HTH,

    Don Burk
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  • Profile picture of the author Rory Singh
    If I was trying to pick a niche that I know nothing about, I would probably run the other way.

    Yes you may have stumbled upon a niche that may have a some monetary value but do you have a genuine interest in it?

    If you don't have any interest in this idea outside of making money, it will be a constant up hill battle.

    Sure there are a very small group of people who can pull this off but most people can't.

    I just read a thread today right here on WF.

    The OP just started making a consistent $200 monthly.

    And he said he was 'already' knowledgeable in his niche of music.

    Most likely he has some passion as well.

    Even though I don't know this person at all...if they continue on this path in the same niche...great things may be in store for them later down the road.
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