Agencies, how do you launch a service as if it's a new product?

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It's natural to generate buzz if you're launching a beta, V1 or V2 of a product...

But many of us are in the service-based business where there are fewer obvious reasons to launch something new.

As an agency owner/freelancer/consultant, how would you create a launch campaign that gives you the permission to offer something 'new' at a limited time promo?
#agencies #launch #product #service

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