So... is it about execution?

by sdlive
7 replies
So app entrepreneurs, Mark Cuban, etc, say it's about execution...

Everyone can build an app, but it's how you execute it.

Does the same apply to selling products via your drop shipping site?
#execution #sois
  • Profile picture of the author ryanbiddulph
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  • Profile picture of the author Steve B
    Originally Posted by sdlive View Post

    does the same apply to selling products via yiur drop shipping site?

    IMO, selling online is never about just one thing. Certainly execution is important, no doubt about it. But it takes more than that as Ryan has suggested.

    You've got to focus on a niche where there's money flowing for the products you offer.

    You need to be supplying products and/or services that are in demand.

    You need to craft a compelling sales letter and offer that gets the prospect excited and get his hands on your product.

    You need to remove the risk felt by the prospect in ordering from you.

    You need to be able to offer a convenient and intuitive sales and order process for your financial transaction.

    It's best to have a sales funnel or some kind of back end system in place so that you can offer other things when the prospect has his credit card in hand.

    Some of this I would term "execution" but selling is really more than that. Definitely, there is a customer care component and you need to make sure that you cater to the needs/desires/expectations of those that will be your customers.

    I see many new marketers trying to set up the easiest, most inexpensive, and most hands-free selling system they can create. Certainly automation is desirable, but never forget that this is a people business and the most profitable marketers I know go out of their way to care for their customers (the hands that feed them.)

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    • Profile picture of the author JohnMcCabe
      Originally Posted by Steve B View Post

      I see many new marketers trying to set up the easiest, most inexpensive, and most hands-free selling system they can create. Certainly automation is desirable, but never forget that this is a people business and the most profitable marketers I know go out of their way to care for their customers (the hands that feed them.)

      The best to you,

      Steve
      I clipped most of Steve's post because, in my mind anyway, the whole list falls under execution.

      I agree that automation is a fine thing, but you have to know what to automate and how to do it while keeping the human connection.

      Many of the most profitable automated businesses did not start out that way. They started by learning which facets of the business would better serve their customers through automation.

      Back in the iStone Age, when dinosaurs like AOL and Compuserve roamed the net, doing business was more complicated. You would post an offer. Buyers would mail you a money order (no PayPal or other payment gateways). You would then snail mail a disc back to the buyer (downloading a file of any size could take hours over a 300 baud modem, while logged into a long distance node, which charged by the minute).

      Now, with a proper set up, the buyer clicks a buy button and enters their CC info. A shopping cart sends the info through the gateway and gets confirmation back in seconds. The buyer is sent to a download page, and with some systems, his email address is added to your database. In a few minutes, the buyer is happily consuming your product.

      That is using automation to make things easier. It frees you as seller to develop new ways to enhance your connection with your customers rather than trucking down to the post office to mail a stack of floppy discs or printing and binding manuals at Kinko's.
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  • Profile picture of the author Frank Donovan
    Originally Posted by sdlive View Post

    so app entrepranuers , mark cuban, etc, say its abiut execution..
    everyone can build an app..but its how u execute it
    does the same apply to selling products via yiur drop shipping site?
    Does what apply? If you're talking about the sales process itself, of course it's about "execution" in as much as it needs to work - efficiently and with minimum inconvenience to the customer.

    Was that the point of your question, or is there some wider, marketing issue lurking in there somewhere?
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  • Profile picture of the author Rory Singh
    It all depends on what you mean by execution. A good converting funnel has more than just one piece to it.
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  • Profile picture of the author writeaway
    Yes.

    It's about FOLLOW THROUGH

    It's easy to get excited about building

    It's hard to get excited about getting back up after setbacks
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  • Profile picture of the author ValueTown
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    It's all about being passionate about your idea and building a network by giving away free content that is related to your niche. Free content is a fantastic way to draw in your traffics attention and trust.
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