www.snowboard.com is for people that want to buy snowboards and my e-mail address for that website is firstname.lastname@example.org.
Now because I own a single business, PayPal will only let me open one account (PayPal won't let me open two accounts). Let's say my business name is Alfa Perimeter Inc.
If the customer spends their entire time at www.ski.com, and then they get to PayPal's checkout page, they see my business name is Alfa Perimeter Inc. Some customers may feel a "disconnect" from www.ski.com and my company's name which is Alfa Perimeter Inc. Ditto for customers coming from www.snowboard.com. If the customer feels a "disconnect" between my website name and my business name, they may abandon the purchase. The other problem is, the customer will see a PayPal e-mail address on their invoice. I can't show my ski customers an e-mail address of email@example.com and I can't show my snowboard customers an e-mail address of firstname.lastname@example.org on their invoice.
I'm thinking the best solution is to notify the customer that the payment will be made to "Alfa Perimeter Inc" before they reach the PayPal checkout page so they won't be surprised when they see my business name is "Alfa Perimeter Inc" on PayPal's checkout page. And then I have to switch to my company's email address of email@example.com on the PayPal checkout page which will show on the PayPal invoice. However, this is not an optimal solution.
How have other people handled multiple websites and using only one PayPal account for checkout? Is there a better way to handle this than the way I am handling it?